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Based on the Google Analytics session definition available here: Every time a user's campaign source changes, Analytics opens a new session. So you will see two sessions. One attributed to external-campaign, which starts at the original landing page, and having an exit page within the registration process. A second one attributed to registration-...


2

I don't know the best practice but this one I have setup my UTM tags for my eCommerce site For New Account creation Campaign Source : website Campaign Medium : email Campaign Name : new_account_email Campaign Content : hyperlink / calltoaction / confirm For Shipment tracking email Campaign Source : website Campaign Medium : email Campaign Name : ...


2

I wouldn't use campaign tracking for this (campaign tracking is for use on external links for attribution, not internal links). What you want is Event Tracking. It's pretty straight-forward, especially if you use GTM. In a nutshell, you're going to use JavaScript to send GA Events that occur onclick I recommend avoiding doing this with inline code ...


2

Go to Acquisitions - All Traffic - Source / Medium. Then add another dimension, click on Other and then click Acquisition. You will see Ad Content which corresponds to utm_content, and Keyword corresponds to utm_term Here is the Google Analytics info And two usefull links: Google Campaign URL Builder Terminus UTM URL Builder


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In your Google Analytics configuration, have you allowed manual UTM parameters to override auto-tagging? You can find this option in the Property settings.


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In that case, only one will be taken into account. It will depend on the tool that manages the parameters. By default, Google Analytics uses the last set config, so I will say that the last parameter will override the initial parameter.


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I discovered that as long as the Facebook Pixel and Google Analytics Tag are properly installed and configured and that you have accounted for differences in attribution models, date-of-click vs date-of-purchase, cross-site device tracking & view-through conversions not being tracked by Analytics, etc. that there is little what you can do to fix the data ...


2

utm_term would usually relate to paid search advertising that is targeting searches for particular keywords such as with Google (or Bing) Searches. If they are ad placements/display, if you use utm_medium=display, it will bucket it into the default Display channel in GA. You can find a list of the GA default channel definitions on the following page: https:...


2

If you use utm_medium cpc, the traffic will get bucketed into the Paid Search default channel grouping in GA. If you use utm_medium cpm or display, then that traffic will get bucketed into the Display channel in GA. See the below definitions for channel groupings in GA (ignore the red highlighting, it's from another context): As per your observation, to ...


2

Google's URL shortener does not have any extra features that allow cloaking of parameters after they are clicked. If anything the Google service has less features than some of the other options like Bit.ly but not any clear advantages or disadvantages.


1

For clarity - Please note that I already use Google Tag Manager which is good for knowing the user's engagements, but it's not 100% accurate in telling me which page brought me a particular commission. I think you possibly mean Google Analytics Global Site Tag gtag.js version of tracking? Google Tag Manager itself is a tag management system and provides no ...


1

Ok, so from what I understand, you want to track your purchases as conversion events and also then track the revenue, transaction details etc. Google analytics or FIrebase by default has events set up especially for this but which will only track your website or app transactions events if you set up their sdk/tracking events code. If you want to use your own ...


1

Does google consider URL with UTM parameters as a black hat SEO efforts ? As much as we try to get backlinks and promote our website pages on other websites, we need to track efficacy of our external backlinks to our websites and we need to use UTM. I hope to explain my issue correctly. No, it is not considered as black hat technique, however it is good to ...


1

Google Analytics is JavaScript code that runs in your page. To track UTM parameters, the JavaScript looks at the page URL, sees if there are parameters in it, and sends them to to be tracked. Putting the tracking parameters on a 301 redirect URL won't get them tracked by Google Analytics unless they are passed on to the final URL. Tracked: http://...


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No you can not, you must fulfill the utm_source, this is required field for utm parameters, other ones are not important. But it should not be a problem if you have only facebook ads, just enter same source for both. But please take care of typos if you have more than 1 link. Simple mistake can get your data messy. cheers.


1

My guess would be the default setting in Google Ads: "Settings" (on left nav) > "Account Settings" (top tab) > "Auto-tagging."


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Interesting question to ask in a Webmaster forum. First touch and Last touch attribution are attribution methods, which you can use to attribute certain events on your website/app to certain communication messages/marketing channels. MixPanel and Google Analytics, both store user events and allow you pull that event data and attribute to specific messaging ...


1

I guess you're using WordPress based on the get_post_permalink() so try replacing <?php echo get_post_permalink(); ?> with <?php echo get_post_permalink().'?utm_source=whatsapp'; ?> to append the attribute onto the link.


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You can use a regex match type ("matches regex") but you would need to supply some sort of string to match campaign names against, for example, if you wanted to match all campaign names that started with "sale", then you would use a string like ^sale.*


1

This should never happen. The only way for a page to show up in search with tracking parameters is because campaign parameters have been used in internal links. Campaign tagging is exclusively meant for external links that point back to your website. I could go into all of the reasons why campaign tracking can be incredibly valuable for marketers, but the ...


1

Part of my RewriteCond used to deduplicate URL for a more efficient caching: utm_(?:source|medium|campaign|term|content)|gclid|fbclid|msclkid|emci|emdi|ceid|sourceid|hootPostID|__s gclid fbclid msclkid hootPostID (guessed) __s emci/emdi/ceid: Caught from my logs. Maybe from this sourceid: Caught from my logs


1

I guess your intention is to clean the scraped URLs. You can refer to articles on best practices of using UTM. Commonly used keywords for utm_medium are based on the naming conventions used in Google Analytics such as, social, referral, email. At the end of the day there is no good way if you’re doing this based on a fixed list of keywords. Because the ...


1

The easiest way is to make a segment of all visits from your campaign, and then refer to your normal goal reports. You can also see goals from the conversion panel column when looking at an All campigns report (filter to the particular campaign you're interested in. This will either show all goals (but not split out), or you need to specify from the ...


1

If you're able to capture something to identify the Ad with - you can record it as a custom event within Google Analytics. Make sure the GA container has been created (pageview sent in your header) and then call this code: ad_name is whatever variable you've captured to ID the ad (depends on provider) ga('send', 'event', 'Ad Clicks', ad_name);


1

use something like this, for Apache, to set all urls with certain parameter to noindex: <IfModule mod_rewrite.c> RewriteCond %{QUERY_STRING} ^utm_source*)$ RewriteRule .* - [E=NOINDEX_HEADER:1] </IfModule> <IfModule mod_headers.c> Header set X-Robots-Tag "noindex, follow" env=NOINDEX_HEADER </IfModule> for nginx: location ~* { ...


1

This is an example of what a canonical tag tries to fix: If the parameters do not modify the content of the webpage, then you shouldn't include it as a canonical url. Some common examples include: sorting parameters or mailing campaign parameters such as utm_parameters. They will display the same content, so marking them as canonical would probably lead to ...


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No, you wouldn't include tracking parameters in the canonical link element. It's certainly not true to say that the "general way to do this [set canonical URLs] should include any URL parameters". Most often, the canonical link element is being used, at least in part, to exclude parameters. What is the correct approach to canonicalisation will differ by ...


1

First of all the HTTP referer will be on the server so your server side code would handle it at page load time. Secondly this option won't work anymore due to Google adopting SSL for all pages and search results. As part of the RFC it states that the referrer header should not be sent by the browser if the connection is going from https to http. (https://isc....


1

Will tagging URLs with UTM parameters affect search rankings of my website? Short answer: No. It will not affect search rankings of your website in any way. It will neither improve your website’s search rankings nor will it degrade it. Long answer: Google (and even Bing) knows that UTM parameters are used for tracking. It ignores them when ...


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