Err, reputation with customers first, then search engines:
Your customer should focus on reviews regardless of SEO due to the fact many people nowadays look at reviews before considering a service or product.
Reviews do contribute to local rankings:
That said, Reviews do contribute to local rankings in both snack pack and in local organics. But, ...
There is a great (and short) tutorial on how to create your Google Business Review link:
The synopsis is
Go to the Google Places API.
Find your Place ID by searching under "Enter a location"
The url will be https://search.google.com/local/writereview?placeid=YOUR-PLACE-ID
According to Common structured data errors of Google Search Guides:
Here are some common causes of structured data manual actions. A review is written by the site or person providing the product or service, rather than a customer or independent, unpaid reviewer.
Also similar information is in the Review snippet guidelines of Google Search Guides:
Sadly there is no option to import reviews to Google Business, they used to display links to other review sites but this is no longer the case. You only option is to start collecting reviews on Google. Google's algorithm does however take into external account reviews, how much weight each side holds is a whole different question.
Since I'm based in the UK, ...
Google supports a wide range of ratingValues should it be 1-5, 1-6, 1-10 or even a 1000. You do however have to use bestRating since Google assumes 5 by default. It's very flexible and can even start from zero, one or even ten using worstRating.
1-100 Example on Schema AggregateRating
Yes, it is easy to abuse with fake reviews. And that's not OK with Google. It violates their terms in that you should not deceive your users, and the offending sites and pages might be penalized.
In general, you should probably not manually copy reviews from Google Places or other sites and use those reviews in the microdata as it seems to violate the ...
No, that’s exactly the intended purpose of AggregateRating.
If the video has a rating, there is no point in not providing the rating in structured data, too.
By using the itemReviewed property, it’s clear to which item the rating belongs, and consumers (like search engines) can decide if to do something with it. For example, Google Search displays a ...
It depends.. do you want control of your reviews or allow anyone to leave one even if they never did business with you? Keep in mind the most "helpful" reviews on most review sites are sadly, the bad ones. Between fake reviews and discount for product reviews, the whole review idea is losing credibility.
What I have told clients who sell a product is to ...
Okay. Here is what I see.
I do not see any reference to dropping ratings from the SERPs for charging an entrance fee.
The article and Googles announcement do not seem to mention this.
Both, the article and announcement mention the name property is required. Where both are confusing is that there are more mark-up schemas that include the name property such ...
I'd have to agree with Patrick Mevzek's comment, "Why not buying both domains and redirecting one to another?" Whichever you use, someone is going to screw it up and enter the other one so having both is a control over user error.
Your choice of review vs reviews should be based on what you think site visitors will be searching for because it's best to ...
If you don’t want to display a structured data value on the page, you can use the meta element (if the value is a URL, you have to use the link element instead).
That said, if you have a Review, specifying an integer as value for reviewRating is not expected. The property expects a Rating value, which can have the ratingValue property.
With showing the ...
For products, Google only pays attention to the aggregate rating. See https://developers.google.com/search/docs/data-types/product
You tagged your question as SEO, but there is no ranking benefit from marking up your reviews. At most you will get rating stars in the search results.
Other types of reviews you might want mark up the actual reviews.
In my humble opinion, Google will not show stars from an organization unknown to it. That is, if an organization is not registered in Google My Business and does not have a knowledge panel in SERP, then Google can ignore such an organization as the author of a review. You will probably agree that this makes sense.
It appears that the most relevant review structured data type is the critic review. This is because it isn't a combined score from reviews submitted by many users which would use the user review schema. It also meets Google's criteria for a critic review:
Authoritative human editor(s) must create, curate, or compile content for critic reviews.
Well my question is how can Google know if a review is fair or not?
Check out the following Google requirement for the author property in their review guide:
author Person or Organization
The author of the review. The
reviewer’s name must be a valid name. For example, "50% off until
Saturday" is not a valid name for a reviewer.
To identify the ...
Generally rating system wont give you any boost on SEO, what they will do is increase your CTR especially if you earn rich snippets (displaying stars in Google results)
Since you have your own rating system and is already displayed on SERP i wouldn't touch that. Now having 3rd party reviews is important for users depending on you'r products, it shows more ...
You tell us:
Common practice, however, is that the actual reviews are not in the
JSON-LD schema at all. Most often, they are tied to a comment that has
a name and the rating.
It is quite the controversial statement. If you check your Google Guide for Reviews, then you can find many examples of structured data using JSON-LD. E.g.:
There is no Issue With This. Google Will not Count it as Duplicate Content.
But It will be the Best to Integrate with FB, Google Reviews directly on the site.
You can use FB, Google Tools Or Any WP Plugin if for Wp site. But ALso SAfe other methods.
I think a webpage should only be applying schema markup to the reviews that are actually on that page. Schema markup helps Google determine what content is on your page. And so applying schema markup to a page that requires a user to click "view more" in order to actually see the marked up content isn't entirely accurate as to the page's content.
Ideally, you markup the visible content that you already have.
("Ideally" because it’s also possible to add hidden Schema.org data which could be added to any/each page, but search engines typically prefer visible content.)
For HTML5, this means that you’d have to use Microdata and/or RDFa (see my answer about their differences).
Yes, obviously as you duplicate your customer testimonials on your website, it make some sense for new customer reading these content. It's better to leave it there only, because you will get normal link from another website which is very much liked and considered by Google for indexing your website.
You can also alter or rewrite your customer feedback ...
Do I need a 3rd party review service for the review stars to show for organic and paid search?
What you need is a schema, which is a defined, structured form of a data, collaboratively worded by search engine industry giants (Google, Bing (Microsoft), Yahoo and Yandex).
Schemas which would interest you are Review (for a page consisting of 1 review) and ...
Wikipedia doesn't mean you automatically get more rich search information
This would mean your under the impression that having a Wikipedia page will automatically result in displaying that information, sadly its not as simple as that. Google uses a HUGE wide of selected online platforms to obtain additionally information and it extends far beyond Wikipedia,...
Generally, you should use a separate review for every product.
In practice, this might be heavy to achieve and maintain, so that one may resort to the solution you did.
I believe this would not influence your ranking negatively or involve any penalty.
But you must understand that any negative customer feedback with a given product will influence your ...