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A measure of how much information is transmitted to and from a website. Traffic can be measured in many ways, such as how many people visit your site or how many times your site has been loaded (page views).

A measure of how much information is transmitted to and from a website. Traffic can be measured in many ways, such as how many people visit your site or how many times your site has been loaded (page views). When comparing traffic, one should always compare like with like to ensure a fair comparison.

There are various tools for measuring and comparing traffic. Three of the more commonly used services are:

See also: