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I started writing this a while ago but left off hoping someone with more experience in the consulting world would write. My perspective is from our internal staff and vendors we've worked with, but may be broad enough to be useful. Measuring performance of ads and setting up the tracking required for that measurement are two different things. I don't see the ...


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Short answer: Use only one domain with sub folders. Refrain from sub domains (as they are considered separate sites). Longer answer: Why not use separate domains? Well, each domain will have to be generating it's own rank, it's own structure of content. They would also all be associated with the company name. So a search for the company name, would (in ...


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I would like to start by recommending you to avoid 301 redirects chains as much as possible. Redirecting the old domain to the new http domain and then to the https is unnecessary, as far as redirecting the old domain goal concerns. You can definitely do that with your new http to https domain to establish the canonical site. As long as you do a proper URL ...


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I was also facing same problem after Google AdWords Express launch. Someone give me this link to visit keyword planner: https://adwords.google.com/aw/keywordplanner/home


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Depending on the competition and your keywords, AdWords campaigns are usually expensive; there's just no way around it. That being said, I had a campaign that started small and quickly grew to 10-times my monthly budget. I was okay with that because my campaigns were net-profitable. That is, I was making more money than I was spending. Inspiration aside, ...


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Of-course, this varies per contract and client, but in my experience - The marketing specialist should be responsible for what metrics are needed and how the outputted html/JavaScript needs to look. If the implementation of these code changes is trivial(or well established) it is likely they can do these changes themselves - however if they are custom ...


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You can use a tool like SEMrush to get data like this. But I'm not familiar enough with the tool to tell you how accurate the data is. Google doesn't allow robots to crawl its search engine to determine its rankings. As a result, the most accurate method that I know of to find out the top 100 sites for a result is to simply scroll to each page in Google's ...


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If its just localising the same content I'd lean towards keeping the same domain. Partly becuase it helps a lot with keeping analytics much more simple, and it will reduce Backlink dilution too. To separate the pages, look into using hreflang. If its a super low competition niche though and you have limited resources, separate sites is not too bad and ...


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I am completely agree with your first assumption, by limiting budget you are looking potential clicks from AdWords campaign. If you are having limited budget, I suggest running your ads at full budget for at least one week. Then, analyze the traffic, click, time of click and best converting keywords. Filter out best converting data from above analysis and ...


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