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Content strategy for 2 web shops with same content, to avoid duplicate content penalty

I think the simple solution is to use code to generate the pages. I'd guess you're doing this anyway -- if you are displaying a catalog, they're probably not static pages but pages generated with ASP ...
Jay's user avatar
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2 votes

Content strategy for 2 web shops with same content, to avoid duplicate content penalty

Google takes duplicate content seriously, as it considers it less valuable to users. Using canonical tags is a good start, but it's also helpful to rewrite some of the content to make it unique on ...
Josephine Allard's user avatar
2 votes

Content strategy for 2 web shops with same content, to avoid duplicate content penalty

There's not actually such a thing as a duplicate content penalty. See Google's 2008 post. This all still seems relevant from what I have seen. If pages are too similar, what tends to happen is that ...
RichardB's user avatar
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