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7 votes
Accepted

Google Ads targeting my already long term customers. How to fix this?

Its a waste to show my already existing customers my company ads. It isn't, but we won't address using remarketing to drive referrals, reviews and upsells in in this question. To combat segmenting ...
inkovic's user avatar
  • 1,138
6 votes
Accepted

Tens of marketing emails within hours of registering a .COM - How are they doing it?

Each top level domain registry makes a dump of all whois data available. You can either download it yourself periodically, or subscribe to a service that does so and alerts you to changes. Marketers ...
Stephen Ostermiller's user avatar
4 votes

What are typical key performance indicators (KPIs) for a marketing agency working on SEO?

When it comes to marketing agencies, there are some common KPI's that you see on proposals. Generally, they lean less toward technical SEO and more into the content territory; that means anything from ...
Henry Visotski's user avatar
4 votes
Accepted

Is there a term for "You might also like"-features?

I believe "recommended" (as in "recommended products") would be a suitable short term for this section/feature. The tool for creating such a feature would seem to be a "recommendation engine" (or "...
MrWhite's user avatar
  • 42.9k
4 votes

GDPR - Kills email marketing, How can I do email marketing under GDPR?

It sounds like the problem here is people are already not very engaged with your emails. I see two approaches to reach your audience before the deadline: Send another email, but make it engaging. ...
WebElaine's user avatar
  • 1,920
4 votes
Accepted

In Google Tag Manager I have two Google Analytic tags, and want to know if my setup is correct

When Google Tag Manager is installed on a site (a script tag beginning function(w,d,s,l,i) and ending with your GTM container ID), it is not necessary to separately add Google Analytics tracking code ...
Reve's user avatar
  • 2,041
4 votes

Can I compete with 20 domain authority in a high-paid niche?

DA is not a strong indicator of competitiveness. It's is not a reflection of actual authority Google assigns. Practice shows, best SEO results are achieved when people pay zero attention to DA, ...
BNazaruk's user avatar
  • 1,812
3 votes

How much Analytics/GTM tracking knowledge is reasonable to expect from a marketing specialist?

I started writing this a while ago but left off hoping someone with more experience in the consulting world would write. My perspective is from our internal staff and vendors we've worked with, but ...
Reve's user avatar
  • 2,041
3 votes
Accepted

Does Google filter out some reviews in their Google+ rating average?

It's no big secret that Google loves to use algorithms and crazy hard mathematical equations for its return of search results, in both organic and local results. This is no different when Google ...
Simon Hayter's user avatar
3 votes
Accepted

Proper approach to create DispalyAds campaign - one-to-one or all-to-all variants?

What you describe are two of the best approaches to testing by far. Ultimately, testing is truly the most important part. Let the data decide! The Type of Ad Matters For Static Ads: Simple One to One -...
Mike Ciffone's user avatar
  • 6,445
3 votes
Accepted

Can I compete with 20 domain authority in a high-paid niche?

You Can Compete, but Don't Look at Domain Authority to Gauge Your Competition Domain Authority is (IMO was) a metric developed by Moz in 1999. The original algorithm was primarily based on PageRank. ...
Mike Ciffone's user avatar
  • 6,445
2 votes

How to motivate visitors to comment

I took a course back in the day on web marketing however I am no pro in that area. My opinion is, I think social media is hard to compete with left or right and I'm betting that's what is happening to ...
Kelly's user avatar
  • 21
2 votes

What is a squeeze page for marketing your website?

A squeeze page is a single web page with the sole purpose of capturing information for follow-up marketing. The aim is to collect information such as email addresses, and get permission so you can ...
StuartW's user avatar
  • 73
2 votes

Is there a term for "You might also like"-features?

I believe the term as it relates to selling products is called "Cross Selling" as opposed to the technology that allows for suggested similar results of a search which is known as "Incremental Search"....
Drai's user avatar
  • 777
2 votes

Do I need to do SEO if I cross 1 million visits a month?

SEO is a long term investment and it can be done at the beginning of the website launch or after you reach x number of traffic. It depends on the individual when they would like to do the SEO. There ...
TopQnA's user avatar
  • 3,173
2 votes
Accepted

Lead Generation Forms & Privacy Policy

across the EU there is a concept that allows you to send emails to a list without their permission, but that's still based on prior permission. It's known as 'soft opt-in'. It applies if the ...
Simon's user avatar
  • 136
2 votes

What are typical key performance indicators (KPIs) for a marketing agency working on SEO?

SEO is very different in comparison to other marketing campaigns like SEM. I have slightly different take on this. How to assess SEO work? Firstly, forget about keywords, ranking, backlink etc for ...
TopQnA's user avatar
  • 3,173
2 votes

Is it okay to have hyphens in brand/company name?

You're all good, don't sweat this. Just refer to your brand name as you normally would on page and within your NAP info. That's where search engines are really going to look to understand who you are.
Mike Ciffone's user avatar
  • 6,445
2 votes
Accepted

What would be the reasons for not using UTM parameters?

I assume the answer is usually just going to be that most people simply don't need the information they provide. There's really no need to collect data that you have no intention of ever using, and ...
RichardB's user avatar
  • 2,568
1 vote

How much Analytics/GTM tracking knowledge is reasonable to expect from a marketing specialist?

Of-course, this varies per contract and client, but in my experience - The marketing specialist should be responsible for what metrics are needed and how the outputted html/JavaScript needs to look. ...
davidgo's user avatar
  • 8,069
1 vote

Long tail physical product marketing: is Wordpress suitable?

In my opinion and experience, the best way to deal with long tail is to tie longtail keywords on category pages. If you try to go with an own landing page for a long tail keyword you quickly risc an ...
Evgeniy's user avatar
  • 10.1k
1 vote

Segmentation of user who have visited a certain page during a time period

I think segments are the way to get at what you want; segments are the only way I know to connect specific user behavior across sessions (cohort analysis may get there, but it currently cannot scope ...
Reve's user avatar
  • 2,041
1 vote

GDPR - 3rd party compliant contact form

It's pretty hard to answer your question, since you are missing some much needed information. It depends on how you collect the information as well, and since I am not a lawyer, I cannot and will not ...
David K.'s user avatar
  • 2,771
1 vote
Accepted

Should you chose gTLD rather then ccTLD even you're not targeting your market to global?

.com domains seem to succeed on an international level. If you use your nation's tld you're likely to generate more traffic from that country especially if you target it in webmaster console. .design ...
Michael d's user avatar
  • 4,803
1 vote

Marketplaces and website SEO

I would alter the title and the description and add some alternative content. Google will probably not rank 2 different pages if the title and description are exactly the same. Even if the content on ...
Michael d's user avatar
  • 4,803
1 vote

Lead Generation Forms & Privacy Policy

You are collecting personal data from users to send them promotional emails. You can send those emails as long as you have a proper disclosure to users that they may receive promotional emails and ...
termsfeed's user avatar
  • 720
1 vote

How do we track offline marketing traffic to my website using Google Analytics?

Offline campaign is not hard to track but you need to make sure that you don't pollute/mix the campaign url with other traffic sources. For instance you can create a special url which is not ...
Kristian Svensson's user avatar
1 vote

How can affiliate sales be tracked across a users various devices?

There's no way of knowing if someone using device B actually first found your website on device A. This is the fatal flaw of affiliate marketing, and the networks really have little incentive to do ...
affiliada's user avatar
1 vote

Slow PHP redirects lead to loss of marketing clicks

Just what Itai wrote, I am also confused what you are trying to achieve with your code. What is the expected output from your Get-function? And why do you json_decode it? If, for example you need to ...
David K.'s user avatar
  • 2,771

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