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I know O'Reilly has a book about this: "Social Network Analysis for Startups". Also, there is a ton of good info on SeoMoz about these kinds of topics. I'll say this though. We are in the middle of the redesign of our site. I told the designer to not worry about ads or social media. I don't regret it. Design for the user first, add the social elements ...


2

The Social Media for Dummies book sounds very appropriate for your situation. I found the first section on developing a higher-level strategy to be the most interesting part, but you should find the practical step-by-step guides in the rest of the book very useful. However, I think I agree with @bikedorkseattle that you should leave social integration ...


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