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An iframe is basically a different window. That different window has its own URL. That window can have its own analytics, events from which will still be visible in your Chrome since when you open a window with an iframe in it, you're effectively opening two windows. Your top-level GTM/GA can't see what happens in an iframe since, as I said before, it's a ...


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Figured it out after some analysis - Need to set up a corresponding Custom Dimension for the event, so that in other event related reports we can see the event parameter values under the relevant dimension name.


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