4

Google's documentation says: Pausing a line item suspends delivery but keeps the line item’s inventory reserved and keeps the line item in view. You can't pause archived line items. Releasing inventory frees up inventory that has been reserved by a line item. This means our forecasting system knows it can use these impressions for other reserved line ...


3

Not sure, but "Google" doesn't, based on: Most websites and web services, including Google's, don't change their behavior when they receive a Do Not Track request. Chrome doesn't provide details of which websites and web services respect Do Not Track requests and how websites interpret them. https://support.google.com/chrome/answer/2790761?co=GENIE....


3

Some text editors, including Notepad++, have a "find in files" search and replace option. You tell it what directory to search, what string to search for (can be regex or just plain text), and what to replace it with (if anything). This would work on a local copy which you'd then need to upload. You might want to replace it with simple Google Tag Manager ...


3

Yes, DFP supports geo targeting. When you put the order in for the ads you have to create "line items" for each targeting that you want. Then under each line item, you can add "creatives" which are the ads themselves. So under the line item that you wish to target, go to "Settings" then "Add Targeting" then "Geography" and choose the countries where ...


3

Set up your "Inventory" which is the spaces available on your site where you can show ads. In each "ad unit" under inventory, there is configuration for adsense where you choose the colors and such. If you have no "Orders" that match, adsense ads will show in that inventory. Setting up inventory and inserting the codes onto your website is all that you ...


3

It sounds like Google DFP is a solution that would work for you. I'm using DFP with Adsense because DFP: can show ads other than AdSense and have them compete with AdSense can rotate ads from a single advertiser in the same slot to find out which one works the best. can rotate ads from many advertisers according to priorities and revenue. supports ...


2

It depends how you have it configured. The usual way to show ads though DFP is to enable AdSense as the fallback for the slot. In the inventory settings for the slot, you should have an option that looks like this: In this case: DFP will report on your the performance of your ad slot DFP knows the exact revenue from this ad DFP knows about all channels ...


2

Ad tags often have a lot of tags baked in. A tag from providers like Flashtalking, Celtra, or Google frequently has everything from analytics to third party verification tags to viewability tags wrapped into a single tag. (The Ghostery browser add-on will reveal all the tags that actually fire on a site with just a couple of ad scripts officially installed; ...


2

When websites receive over a certain volume of traffic/clicks/impressions, AdSense enables them to use more integrated looking, customised ad styles beyond those still pretty generic looking styles. Unless your traffic is above this threshold, you'll have to make do with the customisations you're allowed as shown in the other answer.


1

Google has added a new template "Mobile Adhesion" in DFP recently. It is a mobile format (image only currently) that sticks at the bottom (but the user have the option to close the banner). In fact, the format can be used in a similar manner on desktop, you just need to put the appropriate image (size). If you want a sticky format that form example is ...


1

The templates are a combination of code (html, js, css) and variables. The whole idea is that the variables should be replaced with different values with each campaign afterwards. While the rest of the code remains the same. The variables could be of different types (i.e. image upload, hyperlink, text, number, dropdown) Let me give the simplest example ...


1

Don't you have the field "Quantity" in the Line Item settings?


1

In my opinion this is fake news.. I mean fake traffic. Search secondary dimensions such as country.. It's happened to me and the ip's are russian. Also I checked advertising dimensions and they were all (not set) which of coarse they are in my Adwords account.. I'm going to Filter out all russian traffic as it's not a market I care about, this should clean ...


1

It appears that your AdSense account is permanently linked to your DFP account. If you have a new AdSense account, you need to create a new DFP account as well. You will then have to set up all your advertisers in the new DFP account and change the JavaScript tags on your website. See this discussion on the Google product help forums: Created new AdSense ...


1

Collapsing empty slots does not mean not creating them. DFP will create the slot and then hide it. Therefore there's no reason to worry about the iframe being generated unless it shows up an empty space. Also, make sure you add the script in the <head> portion of your page, or it won't work properly. Collapsing empty div elements


1

I found the problem. All that was needed, was to enable the API access.


1

Go to "Admin" to enable "API access" Then go to site html5-to-dfp.appspot.com to upload the html5 zip file.


1

AdSense supports responsive ad units. These ad slots can change size and shape based on their position on the page and the size available to them. There is no need to include ads of different sizes in your page and choose which to show. Use a single responsive unit that is always shown.


1

AFAIK you won't get any pricing data from the event. But you can get the line item and potentially other useful info from the event. You can query the DFP reporting (even without premium) to get the impressions/revenue for that line item. If you have other key-value data you pass through, you can get more detailed info about revenue broken apart by the ...


1

You want to deliver the impressions "as fast as possible" from under the "Adjust delivery", "Deliver impressions" drop down. "As fast as possible" delivers the impressions first (before AdSense) where as evenly will intermix them and frontloaded will show mostly your banner. Here is the Google support page about delivery speed where this is documented.


1

First, lets define what 100% bounce rate is: Bounce rate of 100% means the person who clicked on your ad only visited the target landing page and did not go to any other page or perform any other actions. So people are visiting your site but they are not engaging with the landing page. This is very common and the only way to improve is to optimize your ...


1

There is a chance that the keywords you are targeting are also catching people who are searching for them in another context. They then click your ad, see the contents have no relevancy to them, and leave. In Google Analytics, go to Acquisition > AdWords> Search Queries. Here you can see what people are searching that brings up your ads. You could find the ...


1

Attach slotRenderEnded to the pubads() Ignore the event.isEmpty responses. Capture the AD slot /Company/Position/AdSlot inside DFP. Capture the DFP Creative ID. Then I push this data into Google Analytics. googletag.pubads().addEventListener('slotRenderEnded', function(event) { if (!event.isEmpty) { if (!$.isEmptyObject(...


1

If you use Adsense through DFP, all Adsense revenue will be visible and paid through your Adsense account.


1

You need to create two ad units and then generate tags for the page that include both those units. When DFP gives you tags for the page there will then be three parts to it: A JavaScript snippet to place in the head. A snippet to place where the first ad goes on the page. A snippet to place where the second ad goes on the page.


1

From what I've gathered from the help page you linked to and from the DFP Product Help Forum, you must first contact DFP/Google and manually request that they turn on this "3rd-Party Services" menu item so that you can select it and link your Adsense account. The help article you linked to reads: "Ask your account manager to enable your DFP network for ...


1

Double Click is an ad exchange so signing up to it as a publisher would mean you were making your inventory (impressions) available for sale on the exchange. You may want to look at the Adzerk platform, they offer a free version for less than 100 million impressions per month. They allow you to input all sorts of ad codes, with fallback and back filling. ...


1

I think the problem is with the ad code/service. You can verify this by doing one or both of these: 1: Try inserting a simple .js file that outputs some text, if that works then you know DFP isn't blocking scripts. 2: Try inserting your ad code on another site and see if the ad displays. I tried it on jsfiddle and couldn't get it to appear.


1

Do you want show ads on your site other than Adsense Ads? If you are only showing adsense ads, DFP isn't much use to you. If you have other ads to show as well, you can have them compete with Adsense ads. DFP can be configured to show other ads unless adsense is likely to have a higher CPM/CPC.


1

Have a look at OpenX. The standard free edition should suffice for what you are trying to achieve. Basically OpenX is your own hosted Ad Server, which allows you to set up your own logic on when, how often and what types of ads will be delivered. You simply ad your ad codes to the server (instead of creating your own creatives) and let the system handle ...


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