11

Paid Listings Ranking System: Google's Paid Listings has a very simple equation, in determining the positioning of all of their Paid Listings. Your advert's positioning is referred to as its Ad Rank. This Equation is: Ad Rank = Quality Score x Bid Amount (CPC) Simply put, the higher your Ad Rank, the higher up the the Paid Listings you go. In other ...


11

Once an individual adwords account is canceled, go to Tools & Settings > Setup > Account access and remove your own access to the account. This will remove the account from the list of accounts you have access to.


10

As John says, this is fake traffic known as "referral spam". This morning I had about 80% of my "traffic" coming from this same domain. Rest assured, you are not paying Google for these clicks. The basic idea behind referral spam is that some hosts will publish their logs or Analytics data publicly, thus creating links and/or text references to their spam-...


6

Its a waste to show my already existing customers my company ads. It isn't, but we won't address using remarketing to drive referrals, reviews and upsells in in this question. To combat segmenting with remarketing, lets focus on this part of the question: My customers would regularly visit my website to access the updates about their account. Perfect, ...


5

Return of Investment I don't believe that using an Adwords API to adapt to downtime on your hosting is the way forward. Instead you should be adjusting your Adword budget and budgeting for reliable hosting, that in some ways is fail proof. A server with greater uptime can be a better return of an investment than a adwords since well you could lose a sale.. ...


4

The good news for you is that it is usually far cheaper for you to bid on your own trademarks than it is for competition to do so. In my experience, you can usually bid on your own trademarks and get the top position for 1 cent or 2 cents. This is because: The click through rate will be higher for you because you are the official site The content on ...


4

Yes, you absolutely can. Coupons are applied at the account level, and the promotional amount will be deducted as it is spent, independent of how many campaigns that you have. All billing happens at the account level. Campaigns, although they can have their own unique budget - share against the balance in the account, which is where the coupon is applied to....


4

First off, I would like to answer your question. With Google AdWords, you have 3 different keyword match types, which are 1. broad, 2. "phrase" and 2. [exact match]. When you add your keywords to your adgroup, if you aren't using "" or [] around your keywords, then you will run into this problem. Here is Google's Exmplanation: The Google AdWords system ...


4

Yes, custom events would solve the problem. Please, check Non-Interaction Events in order to understand that you can create events that do not affect time or bounce. In this case, I will use the following: Event on scroll (more than 50% of the site). Event on time (depends on the video. You can use setTimeOut). Event on video player (play/stop with Non-...


3

Check your webserver logs and look from 404 responses refereed by google and identify em by GCLID. https://stackoverflow.com/questions/365888/how-to-decode-google-gclids


3

I think you have made a big mistake. What you are most likely seeing is finally the result of a cleverly run AdWords campaign. The suspicious words +very +best +product that you dislike are almost definitely the keywords used in the AdGroup. They are known as Broad Match Modifiers and bascially they dictate that all the words marked with + must be present ...


3

Ensure that you got accounts linked correctly. Read the support article Data Discrepancies between AdWords and Analytics on websites as it explains whole issue in depth, so I won't repeat it whole :)


3

Few Methods to Increase Your Google Adwords Quality Points To increase your Quality Points in Adwords you need to make sure Google thinks you're quality is relevant to the keywords you are targeting, bad quality points is normally as a result of bad SEO. There are many ways to increase your quality points and here is a few methods how. Meta Title - Use the ...


3

There's a couple of different reason's why this could be happening: You have reached your budget limit for that day You have incorrectly set the keywords You're not bidding high enough You're not advertising in that area Try going to Tools - Ad Preview and Diagnosis and find out what is happening.


3

I've got the same from lots of spam referral doamins and I want to share a PHP code that you may include in your header.php or something else. With this code you can redirect the spam domain to itself. <?php $spams = array ( "hardcore.anzwers.net", "femmesdenudees.com", "villagedusexe.com", ...


3

Google Analytics now has a Referral Exclusion List. Select your property, go to Admin, then Tracking Info, then Referral Exclusion List. I just started using this feature to block 4webmasters and some other particularly annoying referral spammers, and it does appear to be working.


3

The functionality you are looking for is not available. Google documents all the available value track parameters here. From that document, {keyword} is as you describe: For the Search Network: the keyword from your account that is matched to the search query. I have looked through the available value track parameters and there is no available ...


3

As what @Josip Ivic pointed out, One Google account means for all Google features - If you log in to your adsense account, you will see in settings menu about other products of google and there you can sync your adsense account to Adwords, Mob, etc. This is clear I hope. In related to Access Account in Adwords is used when you would like to invite "someone ...


3

Looks like I've done thing in a wrong way. Instead of inviting manager from managing account I should request access TO managing account (user@gmail.com) FROM manager's account by managing account (manager@gmail.com) NUMBER. After I did all these things I linked accounts and now I was able to apply for API token. Thank you all for participation!


3

You have to advertise on your own branded search terms. Check Search console for the keywords people most often use to reach your site and add them to your AdWords list.


3

If you have only just created the list it will take some time to populate; whilst it forecasts how many people would have been added over the past 7 days, it won't add people retrospectively. Only people from this point on who match the criteria would be added. By the sounds of it your list should become active in a few days.


3

Assisted Conversions Assuming your Adwords account is connected to a Google Analytics property you can find this information on the 'Assisted Conversions' section of Analytics. Conversions > Multi-Channel Funnels > Assisted Conversions Near the top of the page you'll see a button which allows you to see data relating to all your traffic, or just your ...


3

If by "parameters that Google Analytics uses to track Adwords clicks" you're referring to the GCLID, then as long as you have "auto-tagging" enabled, the GCLID will be automatically happened at the end of the ad URL. As you said, you need to make sure your redirect platform properly pass it along.


3

I'll first respond to closetnoc's response. The reason you hand over your account to an agency is because you either don't want to or don't have the expertise to do it yourself. This is no different than hiring someone to do other parts of the business such as accounting although I agree it can be scary for some to put trust in someone to basically look ...


3

Google has an ad preview tool for this purpose. It allows you to set the targeting to ensure that your ad shows up to the correct users.


3

This crawler is unlikely to be hurting your site in any way. I'd continue to allow it. You would need to do so if you want to resume advertising. According to http://www.botreports.com/user-agent/adsbot-google.shtml it does not honor user-agent: * directives in robots.txt. You need to give the more specific: User-agent: AdsBot-Google Disallow: / ...


3

Campaign vs Ad Group: Both would work fine as at ad group level you will have the specific keyword(s) and ad. The general recommendation is to create campaign/ad group based on website structure. Meaning a campaign can have several ad groups. So, either can work for you. But, if you will have too many campaigns and specific ad group in each, would give ...


3

Generally No, it shouldn't have any impact on campaign performance. If they are not getting impressions then you can pause or delete to make your campaign look clean. If you are thinking to build high performing campaign then you may need to have more than one campaign and few ad groups and the best practice is, you should structure your campaign based on ...


3

To answer my own question, the trick is to leave the irrelevant fields empty, e.g. This document describes one campaign and one ad group. Bid Strategy Type,Budget,Campaign state,Campaign subtype,Campaign type,Campaign,Ad group state,Ad group,Default max. CPC cpc,1000000,enabled,Standard,Search Only,Poster Boys (2017),,, ,,,,,Poster Boys (2017),enabled,...


Only top voted, non community-wiki answers of a minimum length are eligible