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These are all Open Graph protocol tags. The OG protocol is a metadata standard introduced by Facebook, and understood by many other online platforms like Twitter. While they won't help you with standard search engine indexing and ranking, your website will definitely benefit from them, because they tell Facebook and others how to interpret and display your ...


Another solution: Create a content group for urls containing /contact, this will preserve the fbclid data in case it is needed for future reference. This method also allows you to create additional content groups for your entire website. Your traffic sources likely append additional parameters on other pages as well.


This can be solved easily in Google Analytics settings. Go to Admin -> View settings and add fbclid to Exclude URL Query Parameters input box: Analytics will strip this parameter off from now on. As this is a view level setting, you might want to repeat it for all your views, where you find this parameter to be irrelevant.

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