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To answer your question: no, looks like that's not the cause. It wouldn't be the tracking parameters because you mentioned that some conversions are being picked up, and others not. If it was the parameters, it'd be absolute: either always worked, or always broke. I think there's something wrong with your GTM/pixel or the SPA itself. I recommend that you ...


2

If you use utm_medium cpc, the traffic will get bucketed into the Paid Search default channel grouping in GA. If you use utm_medium cpm or display, then that traffic will get bucketed into the Display channel in GA. See the below definitions for channel groupings in GA (ignore the red highlighting, it's from another context): As per your observation, to ...


2

I discovered that as long as the Facebook Pixel and Google Analytics Tag are properly installed and configured and that you have accounted for differences in attribution models, date-of-click vs date-of-purchase, cross-site device tracking & view-through conversions not being tracked by Analytics, etc. that there is little what you can do to fix the data ...


2

utm_term would usually relate to paid search advertising that is targeting searches for particular keywords such as with Google (or Bing) Searches. If they are ad placements/display, if you use utm_medium=display, it will bucket it into the default Display channel in GA. You can find a list of the GA default channel definitions on the following page: https:...


1

I suspect it is because the URLs you are using in your ads are formatted like company.org/(country-code) instead of company.org/(country-code)/. Looks like any of the typical URLs without the '/' redirect to the trailing slash versions. Sometimes the UTM parameters fail to persist through the redirect chain and also Google Analytics sometimes mistakes ...


1

Ok, so from what I understand, you want to track your purchases as conversion events and also then track the revenue, transaction details etc. Google analytics or FIrebase by default has events set up especially for this but which will only track your website or app transactions events if you set up their sdk/tracking events code. If you want to use your own ...


1

The first box is for setting up the landing URL on your site. The URL that is specified (along with all its tracking information) is sent to your site when the user clicks on the ad. The second box is for setting up conversion tracking using the Facebook pixel. It gives you code to put on your "thank you for your purchase" page that sends data back to ...


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