13 votes
Accepted

Why do "Registration-bots" exist? What do they gain from registering on my site?

Yes, fake accounts are bad for your site. They could significantly hurt your site's reputation. When they register, your site probably sends an email to a bad address or an address that belongs to ...
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  • 3,270
9 votes

Why do "Registration-bots" exist? What do they gain from registering on my site?

When an online account's password is compromised, the hackers will sometimes sign the victim up for accounts on a ton of other online services. They hope that their actual nefarious activities are ...
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  • 193
7 votes

Are "trustmarks" such as McAfee Secure worth the cost?

Here is a very relvant article about a survey conducted asking users about trust in trustmarks. They presented users with a variety of trust marks and they asked which one they trust most: Based on ...
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6 votes

Does using h4 and h5 tags in a list of products improve SEO?

Here is an article that has the same answer I would give: H3, H4, H5, and H6 tags are not useful for SEO. They do however show how heading should be used on a category page and do recommend putting ...
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6 votes

Does using h4 and h5 tags in a list of products improve SEO?

There seems to be a few things to consider. The first thing to know is that search engines do not match keywords as the SEO community would like you to believe. Instead, various forms of linguistic ...
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  • 32.5k
5 votes
Accepted

Where is the data for items added to a shopping cart stored if not logged into the site?

They use cookies to identify the user, and will link this to their database in order to know what is in their cart. This can be demonstrated by how having items in your cart will not transfer between ...
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  • 1,925
5 votes

Can I use imgur as a CDN?

It looks like they clarified their TOS to specifically shield them from being used as a CDN (emphasis mine): Also, don't use Imgur to host image libraries you link to from elsewhere, content for ...
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  • 151
5 votes

Can I use images from the manufacturer's website or other retailers for my eCommerce site?

No. You cannot. Copyright and trademark law applies no matter what you are using it for or for whom. But just ask for permission. This removes all ambiguity. Promoting their product that you are ...
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  • 4,619
4 votes

What's the difference between Brand and Organization in Schema.org?

Usually Organization represents a company itself (school, NGO, corporation, club, etc.) whereas a Brand represents a product or service. In many cases these may be the same, e.g. Adidas; but not ...
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  • 5,794
4 votes
Accepted

What's the difference between Brand and Organization in Schema.org?

The difference might become clearer for cases where the organization name is not identical to the brand name. For example, consider the company Lenovo (Organization) which owns the brand ThinkPad (...
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  • 21.5k
4 votes
Accepted

Can alt text be the same for multiple product images?

There can be more than one path here, and it depends on a couple of factors: Do you want all the images to be competitive in image search, or are you okay with only your main product image being ...
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3 votes

Should Schema.org structured data for products be used on category pages on an e-commerce site?

EDIT: Yes. It used to be "not supported" but Google changed how they feel now: https://developers.google.com/structured-data/policies A category page listing several different products (or recipes, ...
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  • 3,319
3 votes
Accepted

Any SEO advantage of Schema.org address entity for brand pages?

Much of what you will hear about SEO is parroted non-sense. I have heard advice concerning brand postal addresses parroted around quite a bit. I will try and make sense of it for you. Please forgive ...
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  • 32.5k
3 votes
Accepted

Youtube video as page background

From the YouTube terms of service: If you use the Embeddable Player on your website, you may not modify, build upon, or block any portion or functionality of the Embeddable Player, including but ...
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3 votes
Accepted

How to track a product filter in the product list view with Google Analytics?

The most generalized way you can use to see user behavior for filters is : ga('send', { hitType: 'event', eventCategory: 'Filters', eventAction: '{{FilterName}} Set', // FilterName : Color, ...
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3 votes
Accepted

Payment methods in France

It all depends on the nature of your webshop and the goods you are offering. France tends to be Credit Card, PayPal and Carte-Blue heavy. Credit Card (MasterCard, AmEx) PayPal Carte-Blue (Debit Card) ...
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  • 2,751
3 votes

Schema.org Product: Same product, different quantities?

You can provide multiple Offer items for the same Product item. Offer allows you to use the eligibleQuantity property: The interval and unit of measurement of ordering quantities for which the offer ...
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  • 21.5k
3 votes
Accepted

If I sell the same things that a manufacturer sells on their site, does my SEO suffer if I use their default product descriptions?

Think about it this way, if you buy products from a manufacturer with the purpose of reselling them, you need information or specs that will help you describe those product back to your clients. If ...
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  • 2,378
3 votes

What are the SEO benefits of a product specification/detail page vs a product overview page?

This is a question concerning keyword targeting. If there is traffic on a review keyword specifically, it would be easier to target it with a separate page (no matter if that's a blog post). That way ...
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3 votes
Accepted

Hierarchical vs Flat sitemap

Your question actually breaks down into a couple categories, each of which has different considerations: XML Sitemap In your XML sitemap, you can specify both change frequency and priority ranking ...
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2 votes

Multiple index pages on website for multiple locations, SEO no-no?

It totally depends, if you only have one or two unique words per page, then its probably not worth it; If you have a totally unique page per geographical area, then (from a country perspective) it ...
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  • 326
2 votes
Accepted

Google webmaster tools: parameters that only apply on one page

The default setting for URL Parameters is "let Google decide". That setting is fine 99% of the time. In your case where some parameters specify the content, Googlebot will automatically assume ...
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2 votes

Is adding noindex for new product pages a good idea?

It depends on how many products you have. But here few basic standard practices. If content is unoriginal and less than 300words; mark for no-index and no-follow. If content is original and less ...
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2 votes
Accepted

One larger site OR a medium and a one subsite?

Vote two for one site: The reasons are simple. Pros: Less work maintaining two sites. Less cost maintaining two sites. Watch straps should integrate well into other site topically. SEO would be ...
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  • 32.5k
2 votes

Can product pages be created to rank in search engines for inventory from a local store?

Since you're just launching, be safe in regards to SEO. If you get hit by Panda, it's a very deep hole to crawl out of, so avoid that ;) For these pages you're considering, separate the utility for ...
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2 votes
Accepted

possible to make a webshop working offline?

This capability is very possible, however you could not achieve it with a website alone - to offer an offline-usable webshop service you would need to create a standalone mobile application for your ...
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2 votes

mobile site or responsive design for a webshop?

There are pro's and con's to both: The m.example.com version is easier to build, you can use less CSS, and templates and JavaScript just for mobiles. It creates a more lightweight system. This ...
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  • 6,736
2 votes

How to track sales from multiple subdirectories, in Google Analytics, when they all share same checkout?

This method fails to break out purchases by store accurately because the checkout process is a separate subdirectory One way to do this is to create a custom segment using sequences. You may need to ...
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  • 121
2 votes

Google Analytics ecommerce tracking referral issue with paypal payment gateway

You should keep the return\thank you page after the payment is processed. Then add your gateway payment websites in Referral Exclusion list. In that case, paypal.com It won't be perfect (lot of ...
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  • 1,523
2 votes
Accepted

Google Analytics: Avoiding Dupe E-Commerce Transactions in Multiple Visits to Thank-You

As far as I know, for Enhanced Ecommerce, if multiple transactions occur with the exact same transaction information within the same session, regardless of whether they have the same product data or ...
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  • 2,523

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