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It is the tool used to notify the Google search engine to block harmful backlinks from a website.

Introduced in October 2012, the Google Disavow Tool is Google's tool that allows you to decide whether links from certain sites should redirect to your site. If you're a website owner or SEO expert, you probably know that Google takes backlinks as the number one factor in ranking search results. But getting a set of backlinks is not enough to increase your website's domain authority and rankings. Satisfying Google's algorithms has never been simple.

Google generally wants your website's link profile to consist of links from sites with high reputation and high domain authority. It considers a site with quality backlinks as more reliable. There are certain factors that can be used to understand whether the backlinks to your site are of good quality. Links that you should absolutely refuse to come to your website include links from sites with illegal content, links from sites with low domain authority, links from spam sites, and links from whois sites. That's where Google Disavow will come in handy. With this tool, you can get rid of harmful backlinks to your website more easily.