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There are ways to target people by household income depending upon the Country. Ref: https://support.google.com/google-ads/answer/2580383?hl=en Even if you don't use household income targeting, the quality of your leads will improve with time provided you use a smart bidding strategy like target CPA bidding. If low-end devices and operating systems don't ...


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If you use utm_medium cpc, the traffic will get bucketed into the Paid Search default channel grouping in GA. If you use utm_medium cpm or display, then that traffic will get bucketed into the Display channel in GA. See the below definitions for channel groupings in GA (ignore the red highlighting, it's from another context): As per your observation, to ...


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