5 votes

How does Google analytics consider an organic session that pays after 3 hours?

The previous answer is wrong - in standard reports Google Analytics uses last non-direct click attribution. "The Last Non-Direct Click model ignores direct traffic and attributes 100% of the ...
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  • 51
3 votes
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Indirect conversions from Adwords

Assisted Conversions Assuming your Adwords account is connected to a Google Analytics property you can find this information on the 'Assisted Conversions' section of Analytics. Conversions > Multi-...
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3 votes
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Why does my funnel look like that?

I figured it out. What happens is that users who are not logged in yet get redirected to the sign in page and the GA code doesn't get executed until after they are redirected back after they login. ...
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  • 163
3 votes
Accepted

Facebook pixel/Google Adwords conversion tracking setup when running multiple types of ad for the same landing page

In order to get a conversion from Adwords is required an initial click, so, the answer to your question is that there will be no problem at all. On Facebook, you can see all the conversions for all ...
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  • 3,787
3 votes
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Goal isn't triggered when visitors come to the homepage from inner page. Why?

This depends on where you are looking for the goal conversions. If you look at Conversions > Goals > Goal URLs, all conversions will be attributed to the home page since that's where they literally ...
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  • 2,011
3 votes

What motivates users to click on "About Us" versus "Home" after landing on a blog page

Obviously, there cannot be a definitively right or wrong answer to this question due to its subjective nature. However, based on my past SEO experience and some freshly completed research inspired by ...
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2 votes
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See goal conversion for before I created the goal?

The validation conversion rate is just a "prediction", but when you see you actual conversion rate it is 0 because the goal hasn't taken effect yet. You will need to wait a day for conversion rates to ...
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  • 2,523
2 votes

How to track the source of a conversion using Google Analytics?

First some Google Analytics terms: Campaigns - The source of paid traffic (such as PPC). Goals - Conversion events To get Google Analytics to attribute conversions to your PPC traffic you need to ...
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2 votes

How to see the full conversion funnel of a customer

You can do this with data segmentation in Google Analytics. Go to +Add New Segement and select paid customers, then browse under the behaviour path for the funnels. You can customise segments as well ...
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  • 1,108
2 votes
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Events are being tracked but no corresponding Goals (Goal conversions are equals zero)

I found the solution to the problem myself and I would like to post the answer in here just in case someone goes through the same struggle. Basically the Goal value did not match the value in the ...
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  • 2,378
2 votes
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Why do we need to setup additional conversion tracking code in AdWords if we already trigger conversions in GA code?

This is a good question and I'm not going to be able to explain it as well as some other users who might comment later but I'll let you know what I know. As you might know Analytics and Adwords are ...
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  • 253
2 votes
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How to make a split test that reduces scripts from Google Tag Manager in a tool like VisualWebOptimizer

I do not know of Google Tag Manager per se, but a split test is generally an equivalent to a hidden 301. So behind the scene, when someone goes to your page, say http://www.example.com/GTMPage/, then ...
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  • 2,153
2 votes

Does Facebook ad's bid price depend on conversion rate?

Like Google, Facebook adjusts its ad prices on a "quality score" that includes click through rate as a major factor. Here is a site that explains it: The click-through rate in itself is ...
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2 votes

Conversion Rate Calculation - Industry Standard

This is hard to answer without actually knowing what kind of forms you got, how they are different from each other and what their ultimate goal is. Another thing to look out for is what type of ...
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  • 2,751
2 votes

Sitewide A/B or Sanity Test

The only way to do A/B testing without affecting SEO traffic is redirecting users and search bots to a different temporary URL that have the changes on. On these test URLs you would have a canonical ...
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  • 6,077
2 votes
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Require all steps in Google Analytics goals funnel?

You cannot change the way that Google Analytics works to require all steps of the funnel. Any time a user makes it to a later step, Google Analytics "back fills" any missing steps in-between and it ...
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2 votes
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How does Google analytics consider an organic session that pays after 3 hours?

In Google Analytics, outside the Attribution and Multi-Channel Funnel reports, by default the conversion is attributed to the last non-direct source/medium/channel. So in this case the sale will be ...
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  • 238
2 votes

Custom URLs for Facebook Ads not Showing Conversions in Google Analytics?

I discovered that as long as the Facebook Pixel and Google Analytics Tag are properly installed and configured and that you have accounted for differences in attribution models, date-of-click vs date-...
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  • 233
1 vote

Reporting on number of unique users that converted across any of their sessions

If a user can convert multiple times, then the only way to get the 'Likelihood' metric is to use a separate query to get Users with a segment of sessions with conversions; then compare it to the Users ...
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1 vote

Google Analytics for LikeShop Goal Funnel

Since you have selected "Regular Expression" as the match type for the destination, the same match type is applied to all the steps of your funnel. This means that you need to use regular expressions ...
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  • 2,523
1 vote

AdWords "impression assisted conversions" - must the last click have been on an ad to count?

Reports on click-assisted and impression-assisted conversions: Often, the "last click" before a conversion gets all the credit. But along the way, other clicks and impressions might have guided your ...
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  • 11
1 vote
Accepted

AdWords conversion tracking deduplication by order ID

Google officially lists google_conversion_order_id as a supported method for preventing duplication at https://support.google.com/adwords/answer/6386790?ctx=tltp. We also tested it and it appears to ...
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  • 61
1 vote
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Google Tag Manager Form Trigger

That should be all you need. You just need to test it. Here's what I have for a form that includes validation (ie. error message appear if a required field is in error):
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  • 2,523
1 vote

Google analytics : Multi events goals processed as only 1 Goal

You should create an Advanced Segment from the Admin Panel or Segment Dashboard, then simply activate it and look at the Events reports (obviously, you should also create Events for signups and ...
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  • 1,523
1 vote

Google analytics : Multi events goals processed as only 1 Goal

This is not available via the Google Analytics interface - Goals are either destinations or visit duration or pageview, but alas they cannot have, at the moment at least, multiple criteria or ...
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1 vote

Google Analytics "Acquisition Channels: Bookings" vs. "Attribution Last Click conversions"

Last-click is the default in Model Comparison Tool, but Last non-direct click is the default in Analytics.
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  • 1,523
1 vote

How to get analytics to link ecommerce to adwords campaigns

Try to go to Conversions -> Attribution. Above the tab click on AdWords under the label Type. Then change the model to something else. If AdWords is counted as an assist conversions and not a last ...
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  • 1,523
1 vote

How to get analytics to link ecommerce to adwords campaigns

You have to implement the Ecommerce tracking in your checkout.php(the last step of you purchasing line, when the customer clicks on pay) file and Forward the variables like Price/buyer/Transaction ID ...
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  • 233
1 vote

Grouping multiple goals in goal flow report

If your question is, can I group multiple goals together to make a goal flow the answer is that you wouldn't use multiple goals to create a goal flow but funnels from goals. Also know that you can ...
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  • 11
1 vote

Can one create a new goal for previous AdWords visitors if they now go to the goal page?

Yes. The goal will be recorded after: 1) creating a goal :) 2) completion of goal needs to fulfill condition e.g visit a specified page from specified source (adwords campaign?)
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