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Content group passed with set command will be added to the next hit, like: gtag('set', {'content_group1': 'My Group Name'}); \\ No data sent gtag('event', <action>, { \\ Now data will include content group 'event_category': <category>, 'event_label': <label>, 'value': <value> }); Usually you'd want to have it ...


data studio looks good, but I ended up going with matomo in the end. see and for embedding a dashboard.


You could create public reports within Data Studio using the GA Data and then embed these into a website. More information on embedding DS Reports here:


Another solution: Create a content group for urls containing /contact, this will preserve the fbclid data in case it is needed for future reference. This method also allows you to create additional content groups for your entire website. Your traffic sources likely append additional parameters on other pages as well.


This can be solved easily in Google Analytics settings. Go to Admin -> View settings and add fbclid to Exclude URL Query Parameters input box: Analytics will strip this parameter off from now on. As this is a view level setting, you might want to repeat it for all your views, where you find this parameter to be irrelevant.

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