Hot answers tagged

20

Simple answer. Alexa is junk. Do not even look at it. Only for the most active sites will the Alexa number mean anything. Otherwise, it will be a misleading metric that should not be paid attention to. The reason is that Alexa has to extrapolate their results based upon a self-selective group. Alexa says that it's toolbar users are diverse, however, clearly ...


15

We talked about Alexa here on Webmasters a lot. Alexa is useless and relies on users using their toolbar. It has junk metrics and unreliable data. I advise you not to consider Alexa ranking in any terms. Still, I'm not sure why do people use it, it's total gibberish.


12

Believe your Google Analytics, because it takes geographical data directly from all your visitors who have loaded your analytics script. Here's instead how Alexa collects data: Alexa's traffic estimates are based on data from our global traffic panel, which is a sample of millions of Internet users using one of over 25,000 different browser extensions. ...


9

Simple answer? Alexa is pure junk. I detail some of this in this answer: Why do Alexa rankings for a site fluctuate by millions day to day? The take away is that it is impossible for anyone to analyze your sites traffic externally where as Google Analytics uses a JavaScript bug to collect traffic metrics of your site directly. One caveat is the Ghost ...


9

Short answer: Definitely no. Alexa a very bad representation of growth especially for small sites. We run a couple of sites and the numbers are way off especially when the traffic is low. Like the executives in your company, there are a lot of people who want easy metrics to gauge (as opposed to "correct metric") and hence the popularity of Alexa. Alexa ...


7

Alexa rank is the worst representation of growth in terms of SEO Alexa rank is the best representation of the growth in usage of the Alexa toolbar. Your website's rank in Alexa is determined by the number of users browsing your website with the Alexa toolbar installed in their browser. When it comes to SEO, it means nothing.


6

Google Analytics and Alexa have nothing to do with one another. Alexa is a relatively meaningless metric which only shows an approximate traffic rank based on only users that have their browser toolbar/extension/site script installed. It can only measure statistics based on their own userbase so the real accuracy of Alexa ranking is considerably wayward. ...


4

Alexa Alexa runs a large number of DNS servers and with it's partners is able to monitor a chunk of the DNS traffic for the Internet. With DNS traffic data Alexa can see the number of queries performed for DNS records. Using this data they are able to create relatively accurate estimates on the number of HTTP requests a domain gets. I say relative, ...


4

Alexa ranking is pretty meaningless, especially for sites outside the top 1000. It's measured from people who have the Alexa toolbar installed - if none of your visitors have it installed, then you will not even register on Alexa's radar. You also have to ask yourself why you care about the ranking. What does the information give you? You should already ...


4

The direct answer to the Bounce rate concept has been answered before, here. From Google Analytics Help Center: Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. There are a number of factors that contribute to a high bounce rate. For example, users might leave your ...


3

Alexa, SimilarWeb, ContextWeb, Compete and the like are quite literally useless if the site in question is doing less than 250k uniques per month. On 2 of the sites I own, which I can see in Analytics are doing 100k-150k uniques per month, these third party tools say I'm doing anywhere from 25k-250k uniques per month. The data is all over the place. They ...


3

Alexa simply counts the number of unique visitors to a website. Install the Alexa spyware toolbar and visit your website once a day. Your ranking will skyrocket. Alexa is completely useless as a metric of any kind. I wouldn't spend any time worrying about it.


3

Simple answer. You can't. Alexa gets it's information from just two primary sources; the toolbar, and the web bug. The Alexa web bug is for those sites that opt-in to Alexa metrics, while the toolbar is for those individuals that opt-in to having their browsing habits being tracked within the browser. Alexa's website metrics is not a popular option as ...


3

The meta tags are only used to prove you're the owner of the site. It doesn't run any script to keep track of visitors or anything so as long as it's loaded once, it's ok. Alexa site ranking is based on the number of pageviews/visits from people that have the Alexa toolbar installed. An infinite scroll page will probably only count as 1 view. Alexa rank ...


3

StatsCorp uses Alexa and does not have the resources that Alexa have at their disposal, because of this you the data is lagged and just outdated. When checking something you should always check at the source at not a third party, your rankings are more accurate at Alexa than Statscorp Alexa Who Cares Anyway? With all this said Alexa is extremely unreliable ...


3

It's simply a result of statistics and outliers. The global rank of snapdeal is 171, whereas reservedeal is >123,000. If one user left their browser open on the page for a long time, it would make a much bigger impact on the average "time on site" on reservedeal than it would on snapdeal. Also note that Alexa rankings are measured by people who have their ...


3

In 12 years of doing this, I have never used Alexa for anything and I don't know why anyone would. I think even YSlow has been abandoned but I could be wrong. The best tools are from Google PageSpeed and Chrome or Firefox dev tools along with http://webpagetest.org


2

Since the question was re-opened, I will post my comment as an answer: I'm not sure of what has happened of lately, but one of my websites fell down 8,036,040 from previous months on alexa's rank. It could be that they have adjusted their systems for more (or less) precise measurements, but I haven't noticed any drops in traffic from google analytics for ...


2

Alexa's data isn't accurate, they only know about websites visited from people who have the toolbar installed in their browser. That was years ago and wasn't accurate then either. Simply put, there is no way they can say with any accuracy how much traffic a website gets, without having direct access to the websites raw server logs. Or Analytics program. If ...


2

Use a robots.txt file to prevent spiders from crawling and indexing your content. From Alexa's "for webmasters" page: User-agent: ia_archiver Disallow: / From Googe's robots.txt help page: User-Agent: Googlebot Disallow: / If you want to block all robots and prevent all spiders from crawling and indexing your content: User-Agent: * Disallow: / Alexa ...


2

Alexa ranks vary all the time. Here is what the Stack Exchange rank looks like according to Alexa's own graph. As you can see, it goes down and it comes up. These types of changes happen. Alexa typically does not rank subdomains at all. Even a very popular subdomain like webmasters.stackexchange.com doesn't get a special ranking compared to the parent ...


2

We get this question quite a bit. Please allow me to wander a bit. I will get back to your question quickly- I promise. One of the things I like about SE is that it is a fantastic window into what people are concerned about and what topics are important. Since this topic has come up several times and I answered this question with scant detail a few times, I ...


2

When a user has the Alexa Toolbar installed, "Alexa" appears in the user agent string of the browser. You could deny those users access to your website using the following code in your .htaccess file: BrowserMatchNoCase Alexa alexa_user_agent Order Deny,Allow Deny from env=alexa_user_agent I wouldn't recommend doing this, it is going to inconvenience ...


2

I have a site that ranks about 10,000 in Alexa. It gets 8 million visitors each month.


2

There is nothing in Alexa's reports that is important. It may be useful to compare websites in the same niche, country, etc. But overall, you should definitely not be relying on Alexa for anything important, especially analytics.


2

Alexa’s Traffic Ranks are based on the traffic data provided by users in Alexa’s global data panel over a rolling 3 month period. You can not increase/ decrease their rank. But please, don't concider Alexa rank as something important. Their data is very innacurate.


2

The first thing you have to remember is that example.com, www.example.com, sub-domain.example.com, even HTTP versus HTTPS are all different sites. Robots.txt cannot reference other sites, it is only for the site it resides upon. So for any sub-domain you will need a robots.txt just for that site.


2

The bounce rate is measured much the same way as you would see in any web analytics tool. In this case it is measured per visit/session. Alexa's data is provided by users in the global data panel. These users are people who use Alex's browser extensions and plug-ins such as the Alexa's Toolbar.


1

What it does mean is that the Alexa Rank being shown is either wrong or useless. The site must be fairly new with very low traffic. At low traffic, Alexa has doesn't have many data points (based on tool bar installations) and hence data tends to be off. Ignore Alexa.


1

That's simply a bug in Alexa ranking which may have happened in short period of time. While both site A and site B have same percentage of visitors from a specific country, the site with better Global Rank would have also better Local Rank. Data we have: Site A (GlobalRank: 8523) has more visitors than site B (GlobalRank: 15043). Let's suppose Site A has ...


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