3

The functionality you are looking for is not available. Google documents all the available value track parameters here. From that document, {keyword} is as you describe: For the Search Network: the keyword from your account that is matched to the search query. I have looked through the available value track parameters and there is no available ...


2

You cannot access the query that the user actually performed as part of Google AdWords. Google used to pass this information in the refferer URL, but now hides the referrer in the vast majority of cases. As you note the {keyword} value track parameter substitutes in the keyword you bid on. The only time that will match the query exactly is when you bid ...


1

To Clarify: If this is the user search term: "penguins that can fly on the moon" And, an ad-words account has the following broad match keywords "penguins fly" An ad could possibly trigger. The ad-words account will never know that the user typed in "penguins that can fly on the moon" but the ad-words account WILL know that "penguins fly" keywords were ...


1

Here is the tracking URL required by Infinity: http://example.com/?infinity=gaw~Campaign~Adgroup~{creative}~{ifsearch:{keyword}}{ifcontent:{placement}}~{matchtype}{ifcontent:c} They are using nested ValueTrack exactly like I was envisioning. So it can be done!


1

The problem was the brackets in {keyword} cannot be URL escaped with %7B and %7D. When I put it though the Google Analytics URL builder it came out as utm_term=%7Bkeyword%7D. It really needs to be utm_term={keyword}. I updated my campaign with a better URL: http://example.com/landing.html?utm_source=adwords&utm_medium=cpc&utm_term={keyword}&...


Only top voted, non community-wiki answers of a minimum length are eligible