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This could very well be the case. I expect that facebook counts clicking on a link as a visit, but for GA to count the visit the page first needs to be rendered and then the code referencing run/hit. If a page has a slow tome to first bite this could cause users to close the page rather then waiting and could explain the discrepancy. Another possibility is ...


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here's a link: https://support.bigcommerce.com/s/article/Adding-Microsoft-Advertising-Conversion-Tracking on how to get the conversion tracking code in Bing. hope it helps you.


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