New answers tagged advertising
1
this question has been answered here: Correct value for ItemAvailability in structured data vs. google shopping feed
Yes, you should not use "out of stock" because otherwise, Google Ads will not serve your ads. You can use "in stock" to indicate that people can visit the product page and buy the product, or "preorder" if you still give them availability to ...
2
utm_term would usually relate to paid search advertising that is targeting searches for particular keywords such as with Google (or Bing) Searches.
If they are ad placements/display, if you use utm_medium=display, it will bucket it into the default Display channel in GA.
You can find a list of the GA default channel definitions on the following page:
https:...
1
Yes, Google Analytics can do what you want, but not alone. If the ads you're looking to track immediately leave your website, then you're going to have to use another way of tracking the user interaction.
Either manually send event data to Analytics or using Google Tag Manager to log an event every time an ad is clicked (picking up on a unique class or ...
2
From what I understand your main objective is to re-target your website visitors. It doesn't really matter from which source they first came to your website as long as they came and if you had google analytics installed you can re-target them. There is no need to do anything with the cookies.
In your Google Ads account you have to go to:
Tools&...
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