New answers tagged advertising
1
SSP's and Self Serve are two related but very different concepts. First, let's look at SSP's (referred to as both Sell Side and Supply Side Platforms - both would technically be correct).
SSP's provide technology for publishers to sell their website inventory to advertisers (who use DSP's, or Demand Side Platforms). SSP's generally run their own ad ...
Top 50 recent answers are included
