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Share Your Experience: Take the 2024 Developer Survey
10 votes

Should I publish an empty ads.txt file for a site that does not run any ads?

Yes. According to version 1.0.2 of the ads.txt specification: 3.2.1 FILES WITHOUT AUTHORIZED ADVERTISING SYSTEM RECORDS Some publishers may choose to not authorize any advertising system by ...
Royce Williams's user avatar
7 votes
Accepted

Google Ads targeting my already long term customers. How to fix this?

Its a waste to show my already existing customers my company ads. It isn't, but we won't address using remarketing to drive referrals, reviews and upsells in in this question. To combat segmenting ...
inkovic's user avatar
  • 1,138
7 votes
Accepted

Should I publish an empty ads.txt file for a site that does not run any ads?

Ads.txt has zero to do with SEO or even UX. It is specific to programmatic advertising. It might be of interest if your websites display ads that are purchased on real time bidding (RTB) exchanges. ...
Henry Visotski's user avatar
5 votes
Accepted

Can I hide ads for Googlebot so it loads my site faster?

What you're describing is definitely cloaking. "Cloaking refers to the practice of presenting different content or URLs to human users and search engines," according to Google. That means you'd be ...
Henry Visotski's user avatar
5 votes
Accepted

Local Campaign Strategy - Core Towns vs Extended Service Area

Campaign 1: Core Towns Primary campaign with most of your budget that is your primary focus. Target the geographic area that all towns cover Targeting config: Reach people in, regularly in, or who’ve ...
Mike Ciffone's user avatar
  • 6,390
4 votes
Accepted

Do sites without ads perform better in Google search results?

Google will penalize pages with an excessive number of ads but you can have up to three ad blocks with no penalty (based on AdSense policy). As for page load it does effect pagerank but not a ...
Chris Rutherfurd's user avatar
4 votes

Is it legal to mention some affiliate companies as our sponsors in website?

It usually depends on the country and the company's requirement/agreement for disclosing the relationship. For example in the US, the FTC requires clear and conspicuous disclosures for affiliate ...
termsfeed's user avatar
  • 720
4 votes
Accepted

Can buying ads improve the SEO of the my page?

Anything that increases your web presence is likely to positively impact your SEO. Ads increase your brand awareness. If these ads causes users to share your content on social media, organically link ...
Michael d's user avatar
  • 4,803
4 votes
Accepted

Rejected by Google Adsense for weapon related content but my site should be allowed because it is about video game guns, not real ones

Just some ideas to consider: You only use the word "video" once. You use the word "game" twice. Switching the focus from guns to game (or "gaming guns") might help to achieve your goal. You could ...
elbrant's user avatar
  • 890
4 votes
Accepted

Does the presence of a flash banner on a site inherently create a vulnerability on the site?

As an end user, the simple answer to this is "just don't allow the banner to run." The term "banner" suggests to me that the applet is nonessential, i.e. blocking it wouldn't prevent the page from ...
Maximillian Laumeister's user avatar
4 votes
Accepted

What would happen to my website if I don't install consent for GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act)?

Most likely nothing will happen - it us highly unlikely they could sue you (you are outside their jurisdiction) and those jurisdictions are not designed to block the Internet - and have bigger ...
davidgo's user avatar
  • 7,959
3 votes
Accepted

Do ad-impressions count if the user is using an adblocker?

Regarding one of the most popular advertisement services, Doubleclick, to have an ad impressions, there should be a call initially in the javascript script tag to retrieve the ad content. Some ad ...
marcanuy's user avatar
  • 2,644
3 votes
Accepted

How to get youtube-style ads in adsense on website?

I was curious about them too, so digging a bit into that website, the kind of ads they are using are possible by Google IMA SDK for HTML5, it allows developers to request and track VAST ads in a ...
marcanuy's user avatar
  • 2,644
3 votes

Is there a way to protect against some other site copying your Facebook pixel tracking id and messing up your targeting?

Hopefully no one has it in for you to do this! You can place your FB script in a JS file and load it on appropriate pages with a script tag; that way, the actual script won't appear on the page. You ...
Henry Visotski's user avatar
3 votes

What to do about certificates being distrusted by Google Chrome?

Quick Summary March 15th 2018: Chrome 66 is released as beta and it will stop trusting Symantec-issued certificates issued prior to June 1, 2016. April 17th 2018: Chrome 66 will change status from ...
Simon Hayter's user avatar
3 votes

How can I prevent bad bots from clicking on my advertisers' ads?

I had this same problem at one time on my MediaWiki website.I downloaded a standalone PHP script. And that solved these bad bots from clicking on my advertisers' ads by IP range banning Bad Bots with ...
morgansbyers's user avatar
3 votes

Is there any point in asking users to turn off adblockers?

Sites that ask users to turn off adblock and block their content from adblock users are at risk from deranking their site in the search results. Many SEO experts are now saying that user metrics such ...
Michael d's user avatar
  • 4,803
3 votes

Why does Google prevent AdSense ads from opening in a new window?

Google doesn't give explanations on how they show ads, what are the criteria to target audience etc. Like how they just cancel adsense accounts, demonetize youtube channels even when they are years ...
Sushant Bhargav's user avatar
3 votes

Running a news page with Google Adsense but the ads are not contextual

... it seems Google in the meantime decided to make all their ads personalized instead of contextual. Previously, the ads were highly relevant to the content of my news articles, and perhaps that ...
Rob's user avatar
  • 256
3 votes

How can I prevent site search powered by a custom Google search engine from showing ads?

Assuming you're signed up to the FREE Google Custom Search Engine, then unless you are registered as a qualifying nonprofit (incl. school or government agency) then I don't believe you can disable ads....
DocRoot's user avatar
  • 4,297
3 votes

All of my Google AdWords accounts are suspended because I used the same credit card?

Only Google can say why your card was considered, "suspicious." This is usually because they believe it is fraudulent in some manner (for instance, it's not your card). Although the support page is ...
GeoffAtkins's user avatar
  • 2,277
3 votes
Accepted

Multiple instances of the same AdSense ad unit (same data-ad-slot) on a page?

It's perfectly fine, you can add it multiple times on the page without problems. What you'll lose is visibility, in that you won't know the stats of how good or bad an ad performed on position 1 vs ...
Luis Alberto Barandiaran's user avatar
3 votes
Accepted

How to get Google to reevaluate a landing page for AdWords

There's no official way to get Google to reevaluate a landing page. As per their own instructions on this: The Google Ads system visits and evaluates landing pages and websites on a regular basis. ...
GeoffAtkins's user avatar
  • 2,277
3 votes

How much Analytics/GTM tracking knowledge is reasonable to expect from a marketing specialist?

I started writing this a while ago but left off hoping someone with more experience in the consulting world would write. My perspective is from our internal staff and vendors we've worked with, but ...
Reve's user avatar
  • 2,041
3 votes
Accepted

Proper approach to create DispalyAds campaign - one-to-one or all-to-all variants?

What you describe are two of the best approaches to testing by far. Ultimately, testing is truly the most important part. Let the data decide! The Type of Ad Matters For Static Ads: Simple One to One -...
Mike Ciffone's user avatar
  • 6,390
2 votes

Does Facebook ad's bid price depend on conversion rate?

Like Google, Facebook adjusts its ad prices on a "quality score" that includes click through rate as a major factor. Here is a site that explains it: The click-through rate in itself is ...
Stephen Ostermiller's user avatar
2 votes

Embedding Other People's Content

There are allowed third party players out there which play others' content, this seems to be the same as embedding a video in a webpage/app that doesn't belong to the website owner. Surely they have ...
ave's user avatar
  • 121
2 votes

How does online advertising work?

It varies. The flow you outline is mostly right for a common setup, but that's not the only setup. How can the publisher put "on hold" the redirecting request so that the bidding can occur? A page ...
Daniel Winterstein's user avatar
2 votes

How does online advertising work?

Online advertising works in two different ways depending on if you are hosting the advertising on your site yourself or if you are using an online advertising network such as Google AdSense. I will ...
Chris Rutherfurd's user avatar
2 votes

How do ad networks trackers get loaded?

There's a few explanations that I can think of off the top of my head. The first is ad waterfalls, which it sounds like you know about from the real time bidding. It's quite possible that AppNexus is ...
Michael d's user avatar
  • 4,803

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