11
votes
Should I put rel="nofollow" on author link?
The seo experts told us to put rel="nofollow" to all external links.
Trying to massage PR (for want of a better term) in this way sounds like a very outdated concept to me. Is e-Commerce any ...
7
votes
Accepted
Google Ads targeting my already long term customers. How to fix this?
Its a waste to show my already existing customers my company ads.
It isn't, but we won't address using remarketing to drive referrals, reviews and upsells in in this question.
To combat segmenting ...
7
votes
Accepted
Should I publish an empty ads.txt file for a site that does not run any ads?
Ads.txt has zero to do with SEO or even UX. It is specific to programmatic advertising. It might be of interest if your websites display ads that are purchased on real time bidding (RTB) exchanges. ...
7
votes
Should I publish an empty ads.txt file for a site that does not run any ads?
Yes.
According to version 1.0.2 of the ads.txt specification:
3.2.1 FILES WITHOUT AUTHORIZED ADVERTISING SYSTEM RECORDS
Some publishers may choose to not authorize any advertising system by
...
5
votes
Accepted
Is it good impression to put ads on a professional blog?
I think you're going to find opinions supporting both sides on this situation. One group will say that it is unprofessional because all you're trying to do is lure people in with second-hand ...
5
votes
Accepted
Local Campaign Strategy - Core Towns vs Extended Service Area
Campaign 1: Core Towns
Primary campaign with most of your budget that is your primary focus.
Target the geographic area that all towns cover
Targeting config: Reach people in, regularly in, or who’ve ...
4
votes
Accepted
Do sites without ads perform better in Google search results?
Google will penalize pages with an excessive number of ads but you can have up to three ad blocks with no penalty (based on AdSense policy). As for page load it does effect pagerank but not a ...
4
votes
Is it legal to mention some affiliate companies as our sponsors in website?
It usually depends on the country and the company's requirement/agreement for disclosing the relationship.
For example in the US, the FTC requires clear and conspicuous disclosures for affiliate ...
4
votes
Accepted
Can buying ads improve the SEO of the my page?
Anything that increases your web presence is likely to positively impact your SEO. Ads increase your brand awareness. If these ads causes users to share your content on social media, organically link ...
4
votes
Accepted
Rejected by Google Adsense for weapon related content but my site should be allowed because it is about video game guns, not real ones
Just some ideas to consider:
You only use the word "video" once.
You use the word "game" twice.
Switching the focus from guns to game (or "gaming guns") might help to achieve your goal. You could ...
4
votes
Accepted
Can I hide ads for Googlebot so it loads my site faster?
What you're describing is definitely cloaking. "Cloaking refers to the practice of presenting different content or URLs to human users and search engines," according to Google. That means you'd be ...
4
votes
Accepted
Does the presence of a flash banner on a site inherently create a vulnerability on the site?
As an end user, the simple answer to this is "just don't allow the banner to run." The term "banner" suggests to me that the applet is nonessential, i.e. blocking it wouldn't prevent the page from ...
4
votes
Accepted
What would happen to my website if I don't install consent for GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act)?
Most likely nothing will happen - it us highly unlikely they could sue you (you are outside their jurisdiction) and those jurisdictions are not designed to block the Internet - and have bigger ...
3
votes
Should I put rel="nofollow" on author link?
Nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that the hyperlink should not influence the ranking of the link's target in the ...
3
votes
How to cancel an accidental AdSense click with Google?
There is nothing you need to do. At the end of the billing cycle they will take it out based on their own criteria. See example below:
Its the line item called "Invalid Traffic" that I highlighted in ...
3
votes
Are multiple pop-under advertisements from different ad networks possible to use on a single site?
It would depend entirely on the ad networks themselves. They may have restrictions against this very behavior in their terms of service. Also the scripts they use to load the ads could very well ...
3
votes
When applying to Google AdSense, is it OK to have existing ads already on the site?
I've used adsense before and they don't require that they become your only source of ads. Having said that, you still have to follow their content rules and that includes ads. If you have content ...
3
votes
Accepted
How to get youtube-style ads in adsense on website?
I was curious about them too, so digging a bit into that website, the kind of ads they are using are possible by Google IMA SDK for HTML5, it
allows developers to request and track VAST ads in a ...
3
votes
Accepted
Do ad-impressions count if the user is using an adblocker?
Regarding one of the most popular advertisement services, Doubleclick, to have an ad impressions, there should be a call initially in the javascript script tag to retrieve the ad content.
Some ad ...
3
votes
Is there a way to protect against some other site copying your Facebook pixel tracking id and messing up your targeting?
Hopefully no one has it in for you to do this!
You can place your FB script in a JS file and load it on appropriate pages with a script tag; that way, the actual script won't appear on the page. You ...
3
votes
What to do about certificates being distrusted by Google Chrome?
Quick Summary
March 15th 2018: Chrome 66 is released as beta and it will stop trusting Symantec-issued certificates issued prior to June 1, 2016.
April 17th 2018: Chrome 66 will change status from ...
3
votes
How can I prevent bad bots from clicking on my advertisers' ads?
I had this same problem at one time on my MediaWiki website.I downloaded a standalone PHP script. And that solved these bad bots from clicking on my advertisers' ads by IP range banning Bad Bots with ...
3
votes
Is there any point in asking users to turn off adblockers?
Sites that ask users to turn off adblock and block their content from adblock users are at risk from deranking their site in the search results.
Many SEO experts are now saying that user metrics such ...
3
votes
Why does Google prevent AdSense ads from opening in a new window?
Google doesn't give explanations on how they show ads, what are the criteria to target audience etc.
Like how they just cancel adsense accounts, demonetize youtube channels even when they are years ...
3
votes
Running a news page with Google Adsense but the ads are not contextual
... it seems Google in the meantime decided to make all their ads personalized instead of contextual. Previously, the ads were highly relevant to the content of my news articles, and perhaps that ...
3
votes
How can I prevent site search powered by a custom Google search engine from showing ads?
Assuming you're signed up to the FREE Google Custom Search Engine, then unless you are registered as a qualifying nonprofit (incl. school or government agency) then I don't believe you can disable ads....
3
votes
All of my Google AdWords accounts are suspended because I used the same credit card?
Only Google can say why your card was considered, "suspicious."
This is usually because they believe it is fraudulent in some manner (for instance, it's not your card). Although the support page is ...
3
votes
Accepted
Multiple instances of the same AdSense ad unit (same data-ad-slot) on a page?
It's perfectly fine, you can add it multiple times on the page without problems.
What you'll lose is visibility, in that you won't know the stats of how good or bad an ad performed on position 1 vs ...
3
votes
Accepted
How to get Google to reevaluate a landing page for AdWords
There's no official way to get Google to reevaluate a landing page. As per their own instructions on this:
The Google Ads system visits and evaluates landing pages and websites on a regular basis. ...
3
votes
How much Analytics/GTM tracking knowledge is reasonable to expect from a marketing specialist?
I started writing this a while ago but left off hoping someone with more experience in the consulting world would write. My perspective is from our internal staff and vendors we've worked with, but ...
Only top scored, non community-wiki answers of a minimum length are eligible
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