11

The seo experts told us to put rel="nofollow" to all external links. Trying to massage PR (for want of a better term) in this way sounds like a very outdated concept to me. Is e-Commerce any different in this respect? If a site is worth linking to it should be "follow". Generally, rel="nofollow" should only be used on paid-for or untrusted (ie. user-...


8

Fixed now - for anyone else with a similar issue - the problem was that there was a copyright claim on the video. This means Google will display ads regardless of your settings (so it seems), and I presume, share the revenue with copyright holder. Although the video was an original work, there was background music which was not original! There is an option ...


7

It's on case by case basis, but I would say that they are trying to build a user base first and monetize later on. Perhaps they have Venture Capital (VC) funding that is keeping them going for the moment. A prime example of this is Instagram, never made a penny, sold for $1bn, they effectively sold their user base to Facebook. Tumblr is another great ...


6

Hi NotMuchOfAProgrammer, It's not a real backlink since the JavaScript is injecting the URL after the page has been loaded. If you disable JavaScript you will see: <noscript> <a href="http://ads.garden.org/www/delivery/ck.php?n=aa4a0d78&amp;cb=INSERT_RANDOM_NUMBER_HERE" target="_blank"> <img src="http://ads.garden.org/www/...


6

We have a website that we advertise via Facebook but in Google Analytics only 30-50% of the clicks appear. This is quite common with ad programs, including Facebook ads as can be seen here. As covered there: Facebook Ads reports clicks. Many third-party reporting packages report visits or page views, which may not correspond directly to Facebook’s ...


6

A responsive layout will also benefit your advertisers so they should be behind you on this. the largest being 728x90 This should obviously be 100% width on a small screen (and possibly the same for your other "banners"), however, it may need redesigning to work properly on mobile (the height is unlikely to be sufficient if simply scaled down). But, as ...


6

Its a waste to show my already existing customers my company ads. It isn't, but we won't address using remarketing to drive referrals, reviews and upsells in in this question. To combat segmenting with remarketing, lets focus on this part of the question: My customers would regularly visit my website to access the updates about their account. Perfect, ...


6

Ads.txt has zero to do with SEO or even UX. It is specific to programmatic advertising. It might be of interest if your websites display ads that are purchased on real time bidding (RTB) exchanges. Otherwise, you don't need this file. Ads.txt also doesn't share anything in common with robots.txt, other than also being a plain text file, and generally ...


5

If the local community paper won't run your ads because they view you as a direct competitor then just move on to alternate forms of advertising such as: Create a Facebook Page promoting your site and purchase ads targeting your preferred demographic Post flyers on local bulletin boards (e.g. Markets, Post Office, Community Centers) Obtain a table or booth ...


5

You have no revenue because you have zero clicks. Like many ad networks, Chitika pays only for valid clicks. They don't pay per impression. To get revenue, a user that sees the ad has to click on it.


5

I think you're going to find opinions supporting both sides on this situation. One group will say that it is unprofessional because all you're trying to do is lure people in with second-hand information in the off chance they might click one of your ads and earn you revenue. The other side will say it's your blog, do with it what you will. Personally, I'm in ...


4

The best source of free traffic is search engines. People perform around two trillion searches on Google each year. Of the people that click on a result, 94% click on the organic listings and only 6% click on the ads. That means that there are more free clicks available than there are all of the paid clicks that you named combined. Search engine ...


4

Take a look at this page. Search for 'Ad placement'. It says: Google ads, search boxes or search results may not be: Displayed in pop-ups or pop-unders. I'm not sure if sidebar that is being pulled out on a click. is a 'popup' too. To read all the policies of AdSense, take a look at this page. This may not be the answer you were looking for, but you ...


4

You are not allowed to request an ad to AdSense and to not display it. In order words, if you load the ad when the user clicks on the side bar, this might be ok. But, preloading is not ok, since there is a reasonable probability that the ad won't be displayed to the user (when he/she does not click on the sidebar). In this case, Google would count it as an ...


4

Stephen Ostermiller is correct. But I would like to add this for your understanding. Clicks on ads depend highly upon the relevance of the ad to the interest of the user. This is a difficult thing to do and has little to do with your site at times but rather the ad network. I do not know Chitika, but it is their job for their advertisers to deliver ads that ...


4

I think @media-queries are simpler. You load the two ad units and under 768px you hide one and show the other. This is valid. The solution you are using is good but as you insert the new ad unit under 768, you also need to remove the other. This guide from Google explains what you can't do: Hiding ad units at anytime (e.g., display:none), unless ...


4

Google will penalize pages with an excessive number of ads but you can have up to three ad blocks with no penalty (based on AdSense policy). As for page load it does effect pagerank but not a ridiculously huge amount compared to how content affects it. Update 4 March 2018: I should probably add to this that ad providers such as Google AdSense generally load ...


4

It usually depends on the country and the company's requirement/agreement for disclosing the relationship. For example in the US, the FTC requires clear and conspicuous disclosures for affiliate links. You can read about these in the following guides from the FTC: Dot Com Disclosures 2013 guide: https://www.ftc.gov/news-events/press-releases/2013/03/ftc-...


4

Anything that increases your web presence is likely to positively impact your SEO. Ads increase your brand awareness. If these ads causes users to share your content on social media, organically link to your page, talk about about your brand, or search for your company on Google you SERP position is likely to go up. But you shouldn't expect the links ...


4

Just some ideas to consider: You only use the word "video" once. You use the word "game" twice. Switching the focus from guns to game (or "gaming guns") might help to achieve your goal. You could also reformat the site so that the guns are separated into which levels you can access them in, or what/where in the game you have to do to get the gun. That ...


4

As an end user, the simple answer to this is "just don't allow the banner to run." The term "banner" suggests to me that the applet is nonessential, i.e. blocking it wouldn't prevent the page from working. As a webmaster, the obvious answer is to just accept that Flash is dead and remove the applet, as 90% of your users are not going to see it anyways ...


3

Set up your "Inventory" which is the spaces available on your site where you can show ads. In each "ad unit" under inventory, there is configuration for adsense where you choose the colors and such. If you have no "Orders" that match, adsense ads will show in that inventory. Setting up inventory and inserting the codes onto your website is all that you ...


3

Yes, DFP supports geo targeting. When you put the order in for the ads you have to create "line items" for each targeting that you want. Then under each line item, you can add "creatives" which are the ads themselves. So under the line item that you wish to target, go to "Settings" then "Add Targeting" then "Geography" and choose the countries where ...


3

In mid-September 2013, Google AdSense added HTTPS support. Consider using it if your site's privacy policy would allow sharing page content with Google.


3

It sounds like Google DFP is a solution that would work for you. I'm using DFP with Adsense because DFP: can show ads other than AdSense and have them compete with AdSense can rotate ads from a single advertiser in the same slot to find out which one works the best. can rotate ads from many advertisers according to priorities and revenue. supports ...


3

I doubt that you would be in any trouble for offering an ad-free site for users who subscribe or log in. This is fairly common. Deciding to not show ads at all is at your discretion. Google's AdSense program policies are focused toward preventing invalid and incentivized clicks. Your scenario is not mentioned at all. The relevant parts: Invalid clicks and ...


3

There is no minimum traffic needed for ads. I have ads on my websites and I have for the past 10 years. I now make my living from those advertisements. My traffic started out small, paying for the hosting and keeping the site alive. You talk of negative effects, but there are not many. Users that really don't like ads use ad blockers and don't see ...


3

AdSense has a full set of content guidelines that you site must adhere to: Sites with Google ads may not include or link to: Pornography, adult or mature content Violent content Hate speech (including content that incites hatred or promotes violence against individuals or groups based on race or ethnic origin, religion, disability, gender, age,...


3

Here are the relevant sections of the AdSense policy: Misleading labels Directly or indirectly encouraging users to click Google ads is not permitted by our program policies. For instance, publishers may not place ads under misleading headers or titles as this may confuse users into thinking the ads are actually site links related to that header. To ...


3

Yes, your use of Microdata and schema.org is correct. Instead of div, you might want consider using the sectioning element aside: The element can be used for […] advertising, […] That way the advertisement is separate from the main content flow of your document. Oh, and don’t forget to provide an alt attribute for the image. Depending on the ad, you ...


Only top voted, non community-wiki answers of a minimum length are eligible