10
votes
Should I publish an empty ads.txt file for a site that does not run any ads?
Yes.
According to version 1.0.2 of the ads.txt specification:
3.2.1 FILES WITHOUT AUTHORIZED ADVERTISING SYSTEM RECORDS
Some publishers may choose to not authorize any advertising system by
...
- 201
7
votes
Accepted
Should I publish an empty ads.txt file for a site that does not run any ads?
Ads.txt has zero to do with SEO or even UX. It is specific to programmatic advertising. It might be of interest if your websites display ads that are purchased on real time bidding (RTB) exchanges. ...
- 5,246
5
votes
Accepted
Can I hide ads for Googlebot so it loads my site faster?
What you're describing is definitely cloaking. "Cloaking refers to the practice of presenting different content or URLs to human users and search engines," according to Google. That means you'd be ...
- 5,246
5
votes
Accepted
Local Campaign Strategy - Core Towns vs Extended Service Area
Campaign 1: Core Towns
Primary campaign with most of your budget that is your primary focus.
Target the geographic area that all towns cover
Targeting config: Reach people in, regularly in, or who’ve ...
- 6,539
4
votes
Is it legal to mention some affiliate companies as our sponsors in website?
It usually depends on the country and the company's requirement/agreement for disclosing the relationship.
For example in the US, the FTC requires clear and conspicuous disclosures for affiliate ...
- 720
4
votes
Accepted
Can buying ads improve the SEO of the my page?
Anything that increases your web presence is likely to positively impact your SEO. Ads increase your brand awareness. If these ads causes users to share your content on social media, organically link ...
- 4,813
4
votes
Accepted
Rejected by Google Adsense for weapon related content but my site should be allowed because it is about video game guns, not real ones
Just some ideas to consider:
You only use the word "video" once.
You use the word "game" twice.
Switching the focus from guns to game (or "gaming guns") might help to achieve your goal. You could ...
- 890
4
votes
Accepted
Does the presence of a flash banner on a site inherently create a vulnerability on the site?
As an end user, the simple answer to this is "just don't allow the banner to run." The term "banner" suggests to me that the applet is nonessential, i.e. blocking it wouldn't prevent the page from ...
- 16.2k
4
votes
Accepted
What would happen to my website if I don't install consent for GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act)?
Most likely nothing will happen - it us highly unlikely they could sue you (you are outside their jurisdiction) and those jurisdictions are not designed to block the Internet - and have bigger ...
- 8,213
3
votes
Is there a way to protect against some other site copying your Facebook pixel tracking id and messing up your targeting?
Hopefully no one has it in for you to do this!
You can place your FB script in a JS file and load it on appropriate pages with a script tag; that way, the actual script won't appear on the page. You ...
- 5,246
3
votes
What to do about certificates being distrusted by Google Chrome?
Quick Summary
March 15th 2018: Chrome 66 is released as beta and it will stop trusting Symantec-issued certificates issued prior to June 1, 2016.
April 17th 2018: Chrome 66 will change status from ...
- 33k
3
votes
How can I prevent bad bots from clicking on my advertisers' ads?
I had this same problem at one time on my MediaWiki website.I downloaded a standalone PHP script. And that solved these bad bots from clicking on my advertisers' ads by IP range banning Bad Bots with ...
- 312
3
votes
Is there any point in asking users to turn off adblockers?
Sites that ask users to turn off adblock and block their content from adblock users are at risk from deranking their site in the search results.
Many SEO experts are now saying that user metrics such ...
- 4,813
3
votes
Why does Google prevent AdSense ads from opening in a new window?
Google doesn't give explanations on how they show ads, what are the criteria to target audience etc.
Like how they just cancel adsense accounts, demonetize youtube channels even when they are years ...
- 131
3
votes
Running a news page with Google Adsense but the ads are not contextual
... it seems Google in the meantime decided to make all their ads personalized instead of contextual. Previously, the ads were highly relevant to the content of my news articles, and perhaps that ...
- 256
3
votes
How can I prevent site search powered by a custom Google search engine from showing ads?
Assuming you're signed up to the FREE Google Custom Search Engine, then unless you are registered as a qualifying nonprofit (incl. school or government agency) then I don't believe you can disable ads....
- 4,297
3
votes
All of my Google AdWords accounts are suspended because I used the same credit card?
Only Google can say why your card was considered, "suspicious."
This is usually because they believe it is fraudulent in some manner (for instance, it's not your card). Although the support page is ...
- 2,287
3
votes
Accepted
Multiple instances of the same AdSense ad unit (same data-ad-slot) on a page?
It's perfectly fine, you can add it multiple times on the page without problems.
What you'll lose is visibility, in that you won't know the stats of how good or bad an ad performed on position 1 vs ...
- 2,163
3
votes
Accepted
How to get Google to reevaluate a landing page for AdWords
There's no official way to get Google to reevaluate a landing page. As per their own instructions on this:
The Google Ads system visits and evaluates landing pages and websites on a regular basis. ...
- 2,287
3
votes
How much Analytics/GTM tracking knowledge is reasonable to expect from a marketing specialist?
I started writing this a while ago but left off hoping someone with more experience in the consulting world would write. My perspective is from our internal staff and vendors we've worked with, but ...
- 2,041
3
votes
Accepted
Proper approach to create DispalyAds campaign - one-to-one or all-to-all variants?
What you describe are two of the best approaches to testing by far. Ultimately, testing is truly the most important part. Let the data decide!
The Type of Ad Matters
For Static Ads: Simple One to One -...
- 6,539
2
votes
Embedding Other People's Content
There are allowed third party players out there which play others' content, this seems to be the same as embedding a video in a webpage/app that doesn't belong to the website owner. Surely they have ...
- 121
2
votes
How does online advertising work?
It varies. The flow you outline is mostly right for a common setup, but that's not the only setup.
How can the publisher put "on hold" the redirecting request so that the bidding can occur?
A page ...
2
votes
How does online advertising work?
Online advertising works in two different ways depending on if you are hosting the advertising on your site yourself or if you are using an online advertising network such as Google AdSense. I will ...
- 10.2k
2
votes
How do ad networks trackers get loaded?
There's a few explanations that I can think of off the top of my head.
The first is ad waterfalls, which it sounds like you know about from the real time bidding. It's quite possible that AppNexus is ...
- 4,813
2
votes
Accepted
AdWords ad not approved for "misleading content"
The problem is likely your download button.
Google has had big problems with advertisers putting ads on pages about downloading software that have download buttons that download other software or ...
- 99.2k
2
votes
Accepted
What kind of advertisement am I allowed to show and still comply with GDPR?
So there are a couple of things you should be considering.
Setting Cookies
If you are setting a cookie on your website and passing this on to a 3rd party, this counts as personal identifiable ...
- 686
2
votes
Placing image based banner ads without affecting SEO
You should place the banner image inside a picture tag which will itself be inside a figure tag. This is to properly (SEO-wise) structure your banner mark up.
The aforementioned mark up will then ...
- 1,388
2
votes
Google AdWords ads are disapproved because "destination not working"
This is so simple it happens to me a lot of times, The simple solution is that put / at the end of the URL.
means freerang.co.nz/
and put lowercase URL in display URL
freerangchief/catering
Also, ...
- 201
2
votes
Accepted
Facebook advertising: the CooldownStartTime field can not be changed to be in the past
You need to change the start date for the campaign to at least 30 minutes after the current time. So if it is 3:00 PM PST where you are you need to change the start time of the campaign to 3:30 PM PST
...
- 36
Only top scored, non community-wiki answers of a minimum length are eligible