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3 votes
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What to do with unwanted URL parameters?

Use a canonical tag The best option is usually to use a canonical tag to tell search engines that the preferred URL doesn't have those URL parameters. This handles the duplicate content issues ...
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0 votes

Could a brand name called "Error 404" cause SEO issues?

So a month later I have a conclusive answer to my own question! TL;DR: Yes, google will think it's a soft 404 page. Long answer: After warning my client about the potential issues surrounding this ...
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3 votes
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Should I always use 410 instead of 404?

Search engines (including Google) index neither "404 Not Found" URLs nor "410 Gone" URLs. From an indexing perspective using 410 as the default instead of 404 isn't going to be any ...
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3 votes

Recreating content for 404 backlinks

Could I create pages for those backlinks, for instance showing a picture of grand canyon with a notice that this might not be the image the visitor is looking for since the site now serves a different ...
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