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Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising.

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this" type of code. For longer programs, I tend to create a new page and link to it. I'm not sure that that practice helps with SEO, but it seems to make the site more readable. …
answered May 20 '13 by Stephen Ostermiller
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Google is generally good about identifying duplicate pages and treating them appropriately. When Google finds both pages, it will recognize them as duplicate and index just one of them. See: What is …
answered Jun 30 '14 by Stephen Ostermiller
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Changing the content on the page for search engines based on user agent is called cloaking. Using cloaking is against Google's webmaster content guidelines and can get your site removed from the sea …
answered Jul 11 '14 by Stephen Ostermiller
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Excessive word repetition or "keyword stuffing" can make your page less likely to rank for the overused words. If you are trying to rank for phrases containing "price", "voltage", or "rating", you pr …
answered Jan 14 '15 by Stephen Ostermiller
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a fax number, a map, and driving directions. You will want to look into "local SEO" (search on Google for that, there are lots of good articles) so that your business can be found in yellow pages …
answered Nov 19 '13 by Stephen Ostermiller
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Structure your URLs in a way that makes sense for users. Duplication of content for the purposes of geographic targeting is generally OK with Google. You would need to think about how your woul …
answered Jul 27 '13 by Stephen Ostermiller
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Your structure is unlikely to lead to any penalties from search engines. The number of low quality pages is small compared to the number of (presumably higher quality) shop pages. You should work o …
answered Jun 30 '14 by Stephen Ostermiller
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I don't think the spaces around the slash are needed. It doesn't look odd to me personally, and the slash can separate words to Google's algorithms. The lack of space after the pipe does look odd t …
answered Apr 27 '13 by Stephen Ostermiller
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Googlebot doesn't scroll. Googlebot doesn't click on anything. The only thing that Googlebot does to discover content is scan the document and look for links. It can find them in <a href as well as …
answered Aug 22 by Stephen Ostermiller
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important to establish brand recognition. It can also increase click through rate (CTR) from the search results pages which helps SEO. …
answered Apr 17 '14 by Stephen Ostermiller
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Google cares that you show visitors from Google the same content that you show to its bot. In this case they are showing the full article to both, so they are fine. Google doesn't care about how yo …
answered Jun 24 '16 by Stephen Ostermiller
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This appears to me to be a black hat SEO technique. They appear to be creating a network of sites that exist solely to link to their main site. If Google finds out about this, Google will likely …
answered May 30 '17 by Stephen Ostermiller
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Inbound site wide links are not necessarily the kiss of death for SEO. I have observed that the effectiveness of inbound links at boosting pagerank goes down with each subsequent link from another …
answered Mar 11 '13 by Stephen Ostermiller
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How old is your website? If you launched your website within the last year, it is probably a matter of being patient. These these happen, but Google needs to trust your website first. The links u …
answered Mar 1 '13 by Stephen Ostermiller
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From an SEO standpoint it is not wise to remove pages for deprecated products. Those pages have history and inbound links that give credibility to your website. If you remove those pages and …
answered Mar 1 '13 by Stephen Ostermiller

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