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Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising.

A great deal of the confusion and misdirection online comes from the fact that Google and Microsoft intentionally withhold SEO ranking factors and that they both update their algorithms all the time … . That means the freshness of what you are reading is just as important as the source. Sometimes a big SEO factor can become marginalized in a very short period of time so you have to really keep up …
answered Apr 27 '11 by Ben Hoffman
One extra thing to add, you do/will lose a very small percentage of your page rank initially from the 301 redirect. Google alludes to it in their SEO document but it isn't some huge amount, the … largest percentage I have seen guessed is 15% and that is probably higher than what it is in reality. The only reason for the small loss in SEO ranking is that Google doesn't want to reward looping …
answered Oct 10 '10 by Ben Hoffman
You really only need to submit it when your site first goes live. After that you should try to keep your site map as up to date as possible so that any time Google crawls your site they will have the …
answered Sep 28 '10 by Ben Hoffman
Mike Hudson has all very good points. Another point is that Google newer domains as more likely to be spam so there is a chance you will lose some of your Page Authority with Google for a while becaus …
answered Mar 18 '11 by Ben Hoffman
Google and Bing both provide services for this. Google has Bing from Microsoft has Once you register your site with b …
answered Mar 7 '12 by Ben Hoffman
Having any site link to you is not an issue. Links from bad or paid for link sites don't give you any benefit from Google but they won't hurt you. One site all by itself will especially do nothing. …
answered Aug 17 '10 by Ben Hoffman
The SEO game is all about making the least number of mistakes and having the most quality inbound links. With that in mind header tags aren't a huge part of the puzzle. However, lets say for …
answered Oct 28 '10 by Ben Hoffman
make Page 1 of Google for a specific keyword but if you do nothing, in 6 months it is very likely you will no longer be on page 1 for that keyword. SEO is a continuous process. …
answered Oct 5 '11 by Ben Hoffman
See number 8 on this page, for reference. The short answer is you want your text content as close to the top as possible. That be …
answered Feb 8 '11 by Ben Hoffman
You want to indicate the preferred URL with <link rel="canonical" href="" /> on all versions of the page that are the same in the <head> Goo …
answered May 18 '16 by Ben Hoffman
Page Rank is just one of the 200+ indicators Google uses. It isn't even the strongest one. Also, Google only releases Page Rank several months later. Meaning, when you see a Page Rank for a site it …
answered Apr 10 '11 by Ben Hoffman
I think saying Wordpress is the defacto SEO weapon of choice is incorrect because SEO deals with all web pages, Wordpress only deals with blogs and a few other site type. SEO is about optimizing … and don't use Wordpress. So my point is Wordpress is great at SEO but that doesn't mean anything else can't be or isn't …
answered Jul 22 '10 by Ben Hoffman
Google will penalize you for it. See the Google Guidelines page one hiding text and/or links
answered Feb 12 '13 by Ben Hoffman
sees the content as less important and reduces is SEO value some. So keeping thing close to the top of the domain is good for users and good for Google. Edit I looked into it a bit more and I …
answered Jul 28 '10 by Ben Hoffman
That means the URL you are attempting to check is now redirecting to a new/different URL. To get a full list of http codes, see Wikipedia,
answered May 9 '11 by Ben Hoffman

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