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Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising.
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Is it a good idea to add hidden competitor names on our website home page?
Is it a good idea to put the competitor names on our website home page (with the same color of the page background) to drive some traffic to our website?