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Google Analytics is a free web analytics solution provided by Google, featuring several client-side APIs, as well as REST APIs for Data Export and for Management.
2
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2
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Google Analytics: Custom variables issue difference in data
We’ve set up tracking through custom variables in Google Analytics to measure which offices are getting the most traffic. The custom var consists out of the key (=office) and value = (office name).
I …
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vote
Accepted
Google Analytics: Custom variables issue difference in data
Found the solution to my own problem:
Sequence of the snippet wasn't ok, you need to declare your custom vars BEFORE ['_trackPageview'] not AFTER it.
Hope this could be of use to anyone.