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Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising.
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Would social network activity with links pointing to my website be considered a link scheme?
Are tweets and Facebook shares/likes of posts with links to my site considered a link scheme? Especially when the tweeting and sharing of the link is encouraged with prizes?
Would this get me banned …