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Search options not deleted user 27379

Keywords (or "keyphrases") are words which describe or refer to a thing. In the context of SEO, keywords are the metadata used by search engines to rank webpages.

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Why would impressions and traffic dropped by 70% after focusing on more specific keywords

Having more specific words and long tail keywords also means that the person looking around might be more ready to buy than someone searching with your old set of keywords. … So it would be good to rank for both shorter/broader phrases and long-tail/specific keywords. …
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