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A URL rewrite engine is software that modifies a web URL's appearance (URL rewriting). Rewritten URLs (sometimes known as short, fancy URLs, or search engine friendly - SEF) are used to provide shorter and more relevant-looking links to web pages. The technique adds a degree of separation between the files used to generate a web page and the URL that is presented to the world.

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SEO benefits of URL as: www.example.com/category/subcategory/

Yes, your SEO advisors are correct. You can actually use the Apache Rewrite module to translate that SEO-friendly URL into the alternative you would prefer. By changing the desired URL structure to w …
Colin O'Dell's user avatar