According to Google Webmaster guideline "Hidden text" is not acceptable. Which means I do have a dov containing some good amount of title or paragraph with link or images if I make it display:none in my CSS, it is against Google crawl policy (thats how it seems). My question is if I use it within media queries how Google will react? I mean @media handheld, only screen and (max-width: 767px) { body { } .mobile-friendly{ display:none;} } for fluid website development we often have to hide certain contents to make the site mobile friendly. Rather than making css for each browser we now code css within same file and define browser behaviour using media queries. So is google take any action against it? --Additional Piont/Question Thanks @John Conde; You are right. Google still is not taking much action against Hidden text. But still pro SEO suggest not to use it. In Example using logo within tag on wordpress and text-indenting them to -9999px ... there are more of the tricks involved. As I am trying to play safe; this is annoying me a lot. [Google Hidden Text Violation Guide][1] You see they clearly mention CSS display properties. They didn't explain about these media query exception! As I am trying to be over sure and as Google didn't mentioned anything about it I'm still confused on this question. Any Advice? [1]: http://www.google.com/support/webmasters/bin/answer.py?answer=66353