**This is a good hole for XSS-attack and very bad practice!** onclick="location.href=this.href+'?xyz='+val;return false;" Use click trackers to track mailto and other [non-HTTP calls only][1]. **You can use something like this:** <a href="http://example.com" target="_blank" rel="noopener"> MySite </a> **?xyz=55** the transfer of the link juice will depend on the processing settings for the "?"-parameter on your server, in search console and robots.txt [1]: https://support.google.com/campaignmanager/answer/2834235?hl=en [2]: https://support.google.com/campaignmanager/answer/4599566?hl=en