To get listed and rank well in google, you need to follow certain easy guidelines.
- Identify keywords ( long tail - less competition) and content should be able to resolve user queries or services good enough to keep users engaged
For example: users visits those sites frequently where they get desired object ( information and or entertainment)
2.Encourage others to share your content if they like it. 3. Properly formatted page and it should be responsive 4. Optimized meta tags like title ,description, language, encoding etc 5. Images with title and alt 6. Links and Anchor with titles and Anchor text 7. Use of Suitable Schema 8. Engage users with relevant content, newsletters, freebies, forum and personalized offering 9 . Keep updated with latest trend in your industry as well as in Digital Marketing 10. Submit sitemap(content,image,videos), remove old page, remove bad/Spam links to you
Present yourself in structured and authoritative manner, delight audience
It will definitely help you to get ranked well in users.
Search Engines aimed to deliver good results to users for their own benefits(reliability,loyalty) therefore you will also get benefit for nice presentation and content.