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Which penalties are possible when switching from HTTP to HTTPS

When switching our website from HTTP to HTTPS, things went catastrophic:

  • Page impressions went down from average 60 (peak 110) to below 10 (resp. per day).
  • Traffic from search engines dropped to zero.
  • In other words, we became almost invisible on Google.

What caveats may we have missed?

This is what we did:

  • Using a commercial SSL certificate (i.e. no self-signed or CAcert)
  • Using the exact same domain name as before (i.e. no "www." before and after)
  • Using 301 redirects for each HTTP page to its HTTPS version
  • Internal links are all relative URLs (before and after)
  • Same content, except for chaging "link rel=canonical" URLs from HTTP to HTTPS
  • Google webmaster tools don't show anything suspicious.
  • robots.txt is unchanged, containts just two lines User-agent: * and Disallow: /wp-admin/ (The last one is a leftover. there is no Wordpress running. These are static, cleaned-up pages)

As far as I can tell, we did everything that is recommended by SEO blogs and other StackExchange answers (such as http://webmasters.stackexchange.com/a/68089/48957).

vog
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