I've got a gaming site that hosts After Action Reports (AARs). From my traffic logs, I know that these AARs are far and away the most popular part of the site with my members.

Members typically post 2 or 3 AARs to the site per day, but we do occasionally have zero days.

As a service to my members (and to myself, as I enjoy them too!), I'd like to implement an RSS feed that announces the publication of each new AAR.

There's only one problem - the demographics of my userbase skew towards nearly or already retired men who are not tech savvy at all.

I know how to implement RSS... but I'd like suggestions on how to get my users to adopt it themselves.

From direct communication with my core members, I know that they're highly receptive to the concept of RSS, but hesitant to jump through the hoops of learning to use yet another web thingy. (It's simple, I know, but these folks are old school)

Has anyone else been faced with a similar challenge? (clear benefit, resistant-on-principle userbase) How'd you overcome it?

UPDATE EDIT

I've gone the Big Honkin' Icon approach on the site's main logo/banner thingy. I plan to let it run for a week or so to accrue items and then post an announcement and a how-to article with screenshots for the brave who want to go down the RSS rabbit hole.

Thanks for the feedback, everyone.