How can I tell if Windows 8 users have a tablet or PC?
Google Analytics has a filter for Tablet (click "Mobile Device" and look at the second row), which will help determine whether Windows 8 users are using a tablet or PC.
To compare these two segments, go to:
Standard Reports -> Audience -> Mobile -> Devices
Then:
1.) Click the down arrow just above the Explorer
tab
2.) Click the Create New Segment
button
3.) Click Technology
4.) For Operating System
select Windows
5.) For Operating System Version
select 8
6.) Scroll down to Mobile (Including Tablet)
and check No
7.) Specify the segment name at the top (above Demographics
) as "Windows 8 Desktop Users" and click Save
.
Next, to view Windows 8 tablet users:
8.) Repeat steps 1-6, but check Yes
in step 6.
9.) Then under Advanced -> Conditions
, click on the Ad Content
button and select: Visitors -> Tablet
and chose Yes
.
10.) Specify the segment name as "Windows 8 Tablet Users" and click Save
.
While viewing these segments, you can can click the Add to Dashboard
button to add them to your Dashboard for quicker access.
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Side note: For Internet Explorer user-agents for tablets, you should likely include those for ARM-based Windows RT models too, which do not contain the string "Touch" in them, but are touch-enabled. Also "Touch" can apply to all-in-one PC's that are touch-enabled too (not just tablets).