This question is regarding best practices on SEO development meta tag filling.

A name written in the Latin or the Cyrillic alphabet has certain special characters, such as the ccedil `C`, for example.

**When populating meta tags and other SEO assets in a page**, what should be used, the HTML character code (for the given example: `ç`), the actual character or another character that looks close (using a `C` for the given example)?