Questions tagged [technical-seo]

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What is @Id in JSON-LD schema?

I am working on JSON-LD schema for SEO purpose and stuck at @id. What type of value can I use? Or is there anything specific value that should I use? Or How it is works? Or How much it is useful? It ...
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27 views

How can we troubleshoot why a 404 page doesn't retain its url rather changes to another 404 page of its own?

I am working on a client website for a technical SEO audit for the first time. They have a 404 page where the URL of the missing page is not retained, instead, it goes to a separate 404 page. For ...
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1answer
15 views

Why a plaine website has bad optimization metrics? [closed]

We could think that create a website in HTML and CSS with a couple of images and just a few actions in Javascript could have good metrics if it's well designed. But tests like Chrome Lighthouse show ...
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1answer
19 views

How crawler decides which one is original if use the canonical tag (self reference) on each version of the duplicate content or page?

To understand the query, let's take two sites https://www.abc.example/a https://www.xyz.example/a https://www.abc.example/a is an already existing site (it is already self canonicalize <link href=...
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3answers
88 views

Does Google ignore empty tags?

In my source code, I have two H1 tags. The first is used for my page title and the second is in not populated: (<h1></h1>) Does Google read this as an H1 tag still, or will it ignore this ...
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1answer
109 views

Impact on Google Shopping of Blocking UTM Parameters in Robots.txt File

I am optimising the crawling experience of the website as a large portion of the site isn't being crawled. A large portion of the 'crawl budget' is being used on crawling URLs with utm parameters for ...
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1answer
25 views

Google Crawl rate & the log file mystery

According to Google Search Console for a website I am working on, Googlebot crawls ~5000 pages per day (min 2500, max 8500). However, when looking at the Apache log files, GoogleBot only shows up ~10 ...
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2answers
1k views

What is the consensus on handling pagination in 2019 on big result sets?

According to my research, old methods of consolidating paginated URLs into one are not recommended anymore. Old ways: Using rel=prev/next, but: "Rel=prev/next is not an indexing signal anymore" (...
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1answer
4k views

JSON-LD schema for category pages

I'm doing JSON-LD schema for an ecommerce site. While I have the product detail pages and the homepage down, I'm running into some confusion on other types of pages (I'm quite new to schema). I need ...
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21 views

SAAS Based URL Mapping with Branding [duplicate]

We have a SAAS based product with big vision & currently we are rebranding our product model. Is it the best SEO practice if i am going to use my Brand Name in my URL's of the main pages? Eg: ...
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34 views

Hreflang on product pages, how Google will treat the rest of the site?

We're planning on introducing hreflang on specific pages on our site (mostly product). Scenario: Main US site: https://www.example.com/ Hreflang will be introduced only on product pages, example: ...