Questions tagged [structured-data]

Structured Data is information that is processed, defined, or formatted based on a predetermined set of rules or guidelines. Typically the defined structure allows for streamlined use of such data because of its high-level of organization.

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are multiple descriptions in product schema type a bad thing

I noticed a website used the product schema type to mark up their product and used more than 1 description. Is this a bad thing? Are there any benefits from this?
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1 answer
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Google structured data item count doesn't increase as new pages are indexed

I added structured data on a site I manage months ago and although it is getting indexed at the rate of approx 25 items per day the item count doesn't seem to grow. According to the graph it is ...
-2 votes
1 answer
571 views

Does redirecting root folder to subdirectory affect SEO?

I'm developing a very simple static website for my band (only four pages) and I'm currently struggling with structured data markup. Right now my website hierarchy looks like this: / /home/ /music/ /...
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2 votes
1 answer
168 views

Discrepancy between Search Console and Structured Data Testing Tool

I have 200+ errors flagging in Search Console > Search Appearance > Structured Data These are all hentry errors that say 'Missing:updated'. When testing live in the Structure Data Testing Tool, no ...
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3 votes
0 answers
67 views

For an Internet-only business, should I use the schema.org type Organization or LocalBusiness? [duplicate]

I have an Internet-only business and am trying to determine which schema.org type to use: Organization or LocalBusiness. I did some research on Google and found that LocalBusiness appears to be a ...
1 vote
1 answer
541 views

Is using aggregate rating structured data for every page considered spam?

I am working on a new website. It's a website with videos. On every video page below the video frame the visitors will have the possibility to rate the video between 1 and 5 stars. The rating will be ...
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1 vote
2 answers
6k views

How long it takes for Google to see structured data after update?

In Search Console I receive: We do not detect any structured data on your site But the Structured data testing tool shows it all perfectly. I've added (resubmitted) manually a new sitemap (~100 ...
1 vote
1 answer
717 views

Review Schemas not showing for home page [duplicate]

Hope you all having a wonderful day and crunching some SEO. I am trying to get review schema appear for my client's website. The schema has been implemented correctly (tested using data structure tool)...
1 vote
0 answers
12 views

Structured Data error for “Missing: homeLocation” [duplicate]

Structured Data error for “Missing: homeLocation” i have try setting all i could but still this error is still showing please how and where can i solve this issues someone should help me out pls and ...
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2 votes
1 answer
395 views

Schema - How To Reference Internal Review Stars On Every Page?

I am fairly new to structured data markup and I have decided implement a review/star rating system on my website for my clients to leave reviews for my services. I will be using software called "...
2 votes
2 answers
109 views

Google structured data on homepage doesn’t lead to Knowledge Graph info

We have a website and a few months ago I added the structured data code to its home page (as Google documentations guided me) but I still not get any changes in google search result. This is what I ...
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1 vote
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Rich Snippet is not Live? It's been 5 months now. What could be the reason [closed]

It's been 5 months that we have implemented Rich snippet on my website. But, the schema is not live. Can anybody please tell me what could be the reason for that. Please give me suggestions to modify ...
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1 vote
1 answer
930 views

Structured data. Img. Width

With structured data and img width and height, Google says "number required". Does it mean that Google only accepts the numbers in pixels? https://developers.google.com/search/docs/data-types/articles ...
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7 votes
1 answer
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GSC Structured Data error for "Missing: homeLocation"

Although we didn't do any changes, this new error appeared in the GSC Structured Data section: I don't really get what it means. There are many fields for Schema.org, is homeLocation suddenly a ...
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3 votes
3 answers
97 views

Alternate places to put structured data

I am going to be putting some products structured data onto my site, however I cannot access the HTML of an individual page due to the CMS I am using. So my question is this; Where can I place this ...
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2 votes
0 answers
109 views

Notification of structured data quality guidelines penalty, but no manual action

I got a notification in Google's Search Console stating: Google has detected structured markup on some of your pages that violates our structured data quality guidelines. In order to ensure ...
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0 votes
0 answers
127 views

How would I use Schema to mark-up a landing page that has reviews and prices for a product that can be customised?

How would I use Schema to mark-up a landing page that has reviews and prices for a product that can be customised? I originally used product but I just got a manual action for spammy schema. I am ...
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0 votes
1 answer
4k views

The attribute image.itemtype has an invalid value

I am using JSON-LD format for Structured data. In home page @type=website & in details page @type=Article. Logo property of Organization section in details page showing following warning in Google ...
1 vote
1 answer
245 views

Google says not structured data when there is structured data

I have ld+json structured data in several of my sites but the Google Console says it can not find the structured data when I click 'Search Appearance->Structured Data'. Does it take an ...
6 votes
4 answers
2k views

How to get social profile links to show up in a business listing aka "Knowledge Graph" on the right of the Google search results?

I built a site over a year ago and it's been verified with Google my business, Google plus, analytics, webmaster tools, etc for that long. I've also included all the relevant structured data to have ...
3 votes
1 answer
321 views

How to handle an unrated object with AggregateRating?

In terms of microdata, what is the proper way of displaying an unrated item such as a schema.org/Article? I was thinking about one of the following: Do not specify any aggregateRating property for ...
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8 votes
2 answers
24k views

How to specify publisher in schema.org's Article structured data?

I am trying to use the Article type from schema.org: <article itemscope itemtype="https://schema.org/Article"> <!-- ... --> <meta itemprop="publisher" content="MyCorp" /> </...
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1 vote
1 answer
254 views

Is it considered blackhat to show structured data to search engine bots but not humans?

Is it considered blackhat if the JSON-LD structured data is only shown to search engines? The content is still present on the web-site for users, but it's only marked up as structured data when we ...
4 votes
3 answers
4k views

How to get Google to display the published date of blog post in the search results?

I'd like to display the published date of the posting that I made in the Google search results? Example: I optimized the structured data of my blog last month, the datePublished and dateModified ...
1 vote
1 answer
152 views

What schema do I use for our services and subservices?

I'm thinking through the structured data for our new website, and I've grinded to a halt. In our new website, we'll have six services we offer, amongst which are Webdevelopment and Online Marketing. ...
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1 vote
1 answer
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Is Schema.org a kind of markup ontology language? [closed]

Can I say "Schema.org is a kind of markup ontology language"?
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4 votes
1 answer
212 views

Understanding Google webmaster hAtom errors

A website I am working on is showing tons of errors in the google webmasters tools under the structured data section. Most of the errors are missing author and updated, and there are some missing ...
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1 vote
0 answers
421 views

Could we use microdata and JSON-LD for the same entities so they work well on Pinterest's rich pins?

we recently switched from microformats for recipes to JSON-LD markup for rich snippets, which worked a lot better in Google search result pages. However, when we try to post a rich pin for recipes on ...
1 vote
2 answers
1k views

Google Rich Snippet on Real Estate Site

I would like to know what would be the Structured Data Mark-up that will lead too this Rich Snippet: I am particularly interested on the list of link under the First Rich Snippet.
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1 answer
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Structured Data Mark-up Effect

How long would it take for the structured data to show in google search snippet?
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1 vote
2 answers
1k views

Advantages / disadvantages of adding schema.org markups in excess?

I've been adding schema markups on my customers' websites but I have a belief that we shall not add markups in excess on a particular page. Sometimes there are opportunities to add a lot of extra ...
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2 votes
1 answer
151 views

Purpose of using Action Schema.org markups and their specific usage?

I've read about Action Schema.org markups in recent past but couldn't figure out much about of the purpose of introducing this schema or adding such schema markups on the websites. What benefits ...
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4 votes
2 answers
1k views

Can dateModified be unset on a Schema.org Article, if so when should it be set for the first time?

I am trying to understand what the various dates mean in Article from Schema.org. From what I can understand is the following: dateCreated is when the writer first starting with the article. Nothing ...
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6 votes
1 answer
4k views

For tour and travel packages, should I use the Product or Service schema markups?

If a company lists tour and travel packages on their site with proper price info and a link to book that package online, could such pages use the Product category from schema.org? As far as I know, ...
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8 votes
1 answer
2k views

Structured Data Tool doesn't see JavaScript rendered content

Some structured data (namely price) of my page is rendered by JavaScript. According to fetching results in Webmaster tools Googlebot sees and renders it perfectly. However the structured data tool ...
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2 votes
1 answer
431 views

Is it mandatory to have rich snippets for AMP pages?

I recently created AMP pages (Google's Accelerated Mobile Pages) as per the requirements mentioned in AMP Project Documentation. I didn't add any rich snippets as it was non-mandatory (although ...
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2 votes
1 answer
239 views

Schema for telephone

I want to use Schema on my website. What structure will suit most, if I describe the general data relating to a specific number? What structure do I get for writing schema/Place or schema/...
4 votes
1 answer
196 views

Correct Schema.org type for very small business (like farm stalls)?

What is the correct way to markup small businesses like farm stalls? What would be used for this? The Organization from Schema.org? LocalBusiness? Anything else more specific? A farm stall is not in ...
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2 votes
2 answers
107 views

What does schema.org/person markup influence?

What kind of snippet does implementing Schema.org/person markup help generate? Will all the details in the markup end up in the SERP snippet?
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1 vote
3 answers
313 views

Should I use only one type of markup?

I'm trying to be a good boy and implement the relevant markup and tags that make people happy and clappy. In doing so I have assimilated multiple sources of information, and implemented multiple types ...
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4 votes
1 answer
265 views

How to include your site name in search results

I have read the Include Your Site Name in Search Results article: https://developers.google.com/structured-data/site-name ..and was wondering if this works? I tried searching Google and I can't find ...
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1 vote
2 answers
509 views

Not able to see structered data in search results even when it looks fine in the Google Structured Data Testing Tool

My website uses structured data schema. It is showing up correctly in the Google Structured Data Testing Tool. It still is not showing in search results. Why is that and what can I do about it?
1 vote
2 answers
191 views

Same Structured Data on multiple pages?

I was certain about this at first, but the more I think about it the more uncertain I get. The site is offering 28 educations, and each education is X times a year. There are three different ...
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2 votes
1 answer
81 views

Demo SERP view of structured data

Is there any way to view your structured data live as you would see it in the actual search results? For example - I'm sure there was something like this before, where you enter your URL and it ...
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1 vote
0 answers
421 views

Possible reasons for Structured Data items count decrease

The number of structured data items on our site fell from 4M to ~2M recently. The parts of the site responsible for this data weren't changed in a long time and the general number of crawled/indexed ...
2 votes
1 answer
55 views

Do I need a 3rd party review service for the review stars to show for organic and paid search?

I'm talking about the stars that display in the search listing. Here's an example from Google's Webmaster tools. Can the reviews that I supply with the structured data be from my own website or do ...
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1 vote
1 answer
290 views

Will Google Analytics automatically convert breadcrumbs when running an experiment?

I want to run an experiment to try out alternative pages using Google Analytics experiments. What I want to know though is will my breadcrumbs be handled by Google or will I have to update them ...
16 votes
2 answers
21k views

New required mainEntityOfPage for article structured data

I had a look at the article structured data as proposed by Google and saw that there are a new required and recommended fields, they weren't there last week. Here is the link: https://developers....
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1 vote
2 answers
268 views

Google Structured Data and sitemap resubmit?

I've submitted sitemap in google search console a few weeks ago and slowly being indexed. I just implemented Google Structure Data to all the pages. How strong does it for the data to show up in ...
0 votes
0 answers
23 views

How to get Google to do a deep index of my content? [duplicate]

Previously Google was unable to find events on the site I'm working on because it was restricted to logged in users. We specifically added a small feature to view upcoming and past events by ...
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