Questions tagged [structured-data]

Structured Data is information that is processed, defined, or formatted based on a predetermined set of rules or guidelines. Typically the defined structure allows for streamlined use of such data because of its high-level of organization.

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193 views

Is it considered blackhat to show structured data to search engine bots but not humans?

Is it considered blackhat if the JSON-LD structured data is only shown to search engines? The content is still present on the web-site for users, but it's only marked up as structured data when we ...
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242 views

How to handle an unrated object with AggregateRating?

In terms of microdata, what is the proper way of displaying an unrated item such as a schema.org/Article? I was thinking about one of the following: Do not specify any aggregateRating property for ...
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113 views

What schema do I use for our services and subservices?

I'm thinking through the structured data for our new website, and I've grinded to a halt. In our new website, we'll have six services we offer, amongst which are Webdevelopment and Online Marketing. ...
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44 views

Is Schema.org a kind of markup ontology language? [closed]

Can I say "Schema.org is a kind of markup ontology language"?
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204 views

Understanding Google webmaster hAtom errors

A website I am working on is showing tons of errors in the google webmasters tools under the structured data section. Most of the errors are missing author and updated, and there are some missing ...
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3answers
278 views

Structured data blog post vs review

I have a blog on my website. I write articles on it and product reviews. When using structured data, how should I markup the blog post and review? I am currently using: http://schema.org/BlogPosting ...
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400 views

Could we use microdata and JSON-LD for the same entities so they work well on Pinterest's rich pins?

we recently switched from microformats for recipes to JSON-LD markup for rich snippets, which worked a lot better in Google search result pages. However, when we try to post a rich pin for recipes on ...
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2answers
804 views

Advantages / disadvantages of adding schema.org markups in excess?

I've been adding schema markups on my customers' websites but I have a belief that we shall not add markups in excess on a particular page. Sometimes there are opportunities to add a lot of extra ...
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1answer
40 views

Structured Data Mark-up Effect

How long would it take for the structured data to show in google search snippet?
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1answer
369 views

Is it mandatory to have rich snippets for AMP pages?

I recently created AMP pages (Google's Accelerated Mobile Pages) as per the requirements mentioned in AMP Project Documentation. I didn't add any rich snippets as it was non-mandatory (although ...
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1answer
127 views

Purpose of using Action Schema.org markups and their specific usage?

I've read about Action Schema.org markups in recent past but couldn't figure out much about of the purpose of introducing this schema or adding such schema markups on the websites. What benefits ...
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1k views

Can dateModified be unset on a Schema.org Article, if so when should it be set for the first time?

I am trying to understand what the various dates mean in Article from Schema.org. From what I can understand is the following: dateCreated is when the writer first starting with the article. Nothing ...
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2answers
254 views

Google Structured Data and sitemap resubmit?

I've submitted sitemap in google search console a few weeks ago and slowly being indexed. I just implemented Google Structure Data to all the pages. How strong does it for the data to show up in ...
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213 views

Schema for telephone

I want to use Schema on my website. What structure will suit most, if I describe the general data relating to a specific number? What structure do I get for writing schema/Place or schema/...
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1answer
145 views

Correct Schema.org type for very small business (like farm stalls)?

What is the correct way to markup small businesses like farm stalls? What would be used for this? The Organization from Schema.org? LocalBusiness? Anything else more specific? A farm stall is not in ...
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2answers
101 views

What does schema.org/person markup influence?

What kind of snippet does implementing Schema.org/person markup help generate? Will all the details in the markup end up in the SERP snippet?
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3answers
281 views

Should I use only one type of markup?

I'm trying to be a good boy and implement the relevant markup and tags that make people happy and clappy. In doing so I have assimilated multiple sources of information, and implemented multiple types ...
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89 views

Best place to place organization structured data

Where is the best place to place structured data about your organization? Is it best to place it on every page or on just the home of your website? I am referring to: http://schema.org/Organization
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3k views

how to remove old data from structure data webmaster tool

How can I remove old items from Structured Data? see attached image, want to delete old records, as its showing 2013 records which were already fixed.
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225 views

Are microformats prefered by Google over structured data markup?

The Mozbar, which is a popular tool for checking domain authority, has a new tab for microformats under their markup section. However from the official microformats.org website it is impossible to ...
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2k views

Product Snippets with JSON-LD + Schema.org - Are there any live examples in Google index?

** EDIT Feb 2016 - Finally JSON-LD seems to be working now in SERPS, with extremely fast changes-to-index time, assuming you have everything with Google merchant center feeds syncd and linked. Make ...
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1answer
251 views

How to include your site name in search results

I have read the Include Your Site Name in Search Results article: https://developers.google.com/structured-data/site-name ..and was wondering if this works? I tried searching Google and I can't find ...
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2answers
484 views

Not able to see structered data in search results even when it looks fine in the Google Structured Data Testing Tool

My website uses structured data schema. It is showing up correctly in the Google Structured Data Testing Tool. It still is not showing in search results. Why is that and what can I do about it?
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4k views

Why can't Google find the structured data on most of my indexed pages?

I have a website with approximately 30,000 pages. Google index is OK, almost all pages are indexed, but in Structured data I see only 48 pages detected for schema.org. Schema.org is identical of whole ...
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1answer
72 views

Demo SERP view of structured data

Is there any way to view your structured data live as you would see it in the actual search results? For example - I'm sure there was something like this before, where you enter your URL and it ...
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420 views

Possible reasons for Structured Data items count decrease

The number of structured data items on our site fell from 4M to ~2M recently. The parts of the site responsible for this data weren't changed in a long time and the general number of crawled/indexed ...
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1answer
53 views

Do I need a 3rd party review service for the review stars to show for organic and paid search?

I'm talking about the stars that display in the search listing. Here's an example from Google's Webmaster tools. Can the reviews that I supply with the structured data be from my own website or do ...
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1answer
204 views

Will Google Analytics automatically convert breadcrumbs when running an experiment?

I want to run an experiment to try out alternative pages using Google Analytics experiments. What I want to know though is will my breadcrumbs be handled by Google or will I have to update them ...
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How to get Google to do a deep index of my content? [duplicate]

Previously Google was unable to find events on the site I'm working on because it was restricted to logged in users. We specifically added a small feature to view upcoming and past events by ...
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1answer
139 views

How can I add schema.org microdata to a site without displaying it on the page?

I am adding microdata to a site which displays events. After running it through Google's Structured Data Tester, it tells me that I need to include address information for the event venue. If I use: &...
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17 views

Google Webmaster Tools: Structured Data (products) [duplicate]

We have a store page using Magento. We've set up schema.org metadata to describe all products (about 16000). The structured data tester shows the data correctly. Now, after a few months, GWT still ...
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35 views

structured data for long list of computers

I have a HTML table of about 600 desktop computers models, with their specs. I will make the table sortable using an off the shelf Jquery component. I'm new to structured data. Is it worth tagging ...
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1answer
985 views

Stuctured data for weather

Is there structured data for weather? I am using schema.org for my ecommerce website for various entities, like brand, products, reviews, etc. Is there something for weather forecasts?
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56 views

Structured data on dynamic pages

If we have a URL like example.org/page that has a sidebar that changes depending on what store the user is viewing, does it make sense to add structured data to this sidebar? My thought is if the URL ...
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1answer
692 views

Why don't search engines support JSON-LD + Schema.org as seperated endpoints via rel=“alternate” or script src?

So the whole idea of JSON revolves around object->arrays presented in a simple text format. The LD variant is no different. When combined with Schema.org it turns into a flexible display API that many ...
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1answer
982 views

SEO and dynamic structured data (microdata)

I'm wanting to have a very limited amount of structured data (ideally microdata) added using javascript, especially using the document's lastModified property. It seems rather bizarre and counter-...
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0answers
20 views

Has anyone got product rich snippets to work with ld+json? [duplicate]

Has anyone got this to work? Snippets appearing in search results? Reason I ask is because I've added the script but it's not showing up in Google search results. I added the script last week and ...
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2answers
1k views

Maximizing Structured Data (Schema.org) in an Artist's Page

For a very long time I've been trying to make use of microformats, microdata, and general markup enhancements for SEO purposes. Lately structured data is really starting to "take" and I would like to ...
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2answers
2k views

How do I add structured data for Google Webmaster Tools?

I used Weebly to build my website. My site is 'on' Google, but GWT is saying it can't detect any structured data. Where and how do I do this? I understand what it is but don't know how to go about ...
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1answer
43 views

Can I include structured data type to display tax due dates?

I tried to add structured data in my site in order to display due dates of tax deadline in search engine results page. But I don't know which data type to select. Can I include structured data to ...
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1answer
466 views

Breadcrumbs and Structured Data, without a visible > on the page, plus nesting options

When I add breadcrumbs soon (with microdata) - do I need to write link1 > link2 > link3 (as in the google example code) in the visible text on the page, or will link1 link2 link3 without the > ...
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1answer
957 views

In Event structured data, can the location just be text?

I am trying to work out whether Event structured data is valid if the location field is just text, but I have found conflicting answers. Example: <script type="application/ld+json"> { "@...
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1answer
645 views

What meta tag or structured data should I use for a dictionary web application?

I have a web application that serves as a dictionary, and it ranks well in Google when searching for a rare word in my language (the dictionary's target language). I want the result to appear in the ...
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0answers
48 views

What is required to create local business rich-snippets complete with sitelinks AND breadcrumbs?

I have a local business directory site. I would like to markup my business listing 'profile' level pages for display as enhanced listings/rich-snippets complete with business names, addresses and ...
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2answers
258 views

In creating a rich snippet (breadcrumbs and sitelinks), is there a need to markup content in more than one markup language?

I started tagging all of my data with their appropriate Schema.org vocabulary. I'd like my site to display a rich snippet/enhanced listing in Google. Is there ever a case where you would need to ...
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2answers
116 views

Is there a structured data type or Microformat for interviews?

Does anyone know of a good structured data type (e.g., a Microformat) for marking up interviews? At the moment I think I am going to fall back to Schema.org’s Event, but would love to know if there ...
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2answers
865 views

Microformatting questions & answers - Semantic Web 3.0?

With the introduction of the Semantic Web we (SEOs) have the opportunity to mark-up our content in such a way that robots/crawlers have a better understanding about the meaning of our content. And, we ...
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3answers
3k views

Correct vocabulary and/or Microformats for real estate listings?

Given I am running a real estate rentals listing website, what would be the correct vocabulary (for use in Microdata) or Microformats for the listing pages? There is the usual data: address, photos, ...
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2k views

What are the advantages of Schema.org's Microdata vs. Microformats et al?

I’m confused about which microdata methodologies to employ on my site. Is there an advantage to implementing the attributes from Schema.org, vs. one like Microformats?
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626 views

Does Stack Overflow use a microformat for questions/answers?

Recently when I have seen Stack Overflow results in Google, I have seen something like this: Note the text, "9 answers". Does Stack Overflow do anything special to get this shown? I have noticed a ...