Questions tagged [schema.org]

Schema.org is a collaboration from several search engines, defining logic data model and vocabulary for structured data based on entity relationships model. It has proposed in the model the set of entities, their object and data properties.

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3answers
294 views

Can I use the same schema markup for my subdomain?

I've already used an Organization schema markup for my main site. Can I use the same for my subdomain (which is a review site)?
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1answer
2k views

Schema and Rich Snippets for embedded YouTube videos in an onclick iframe player?

My site has YouTube thumbnails that when clicked, load a 90% full screen overlay on the page with the youtube video in an iframe. JavaScript creates the iframe and the video is played. So the videos ...
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1answer
218 views

How to specify the business type of a LocalBusiness? (SDTT doesn't recognize a “Gardening” type)

Implementing Schema.org LocalBusiness in JSON-LD. The business is for a Gardening. How can I specify the TYPE to Gardening if it is not recognized in Google’s SDTT? So I use this: So where in ...
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2k views

How many reviews to include in Schema markup (JSON-LD) on product pages?

We have product pages with multiple reviews. Some have 200. 300 reviews. Obviously we do not put them all in the page html on page load - we show 5 as default. A person can hit "see more views" - 5 ...
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2answers
239 views

Is it okay to hide some Schema.org content?

On our site, we are using LocalBusiness. We are using 20 properties from the list but we only want to display (have visible), as content, 3 of those properties. The remaining 17 properties should ...
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1answer
205 views

How should structured data look for WordPress categories and tags?

Working on rebuilding a WordPress blog with structured data I researched the site and ran across "Using Schema.org for blogging: Article VS BlogPosting" and decided to use the Article schema. ...
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2answers
1k views

Can entire long articles be tagged as Schema.org articleBody, or is there a word count limit?

I have long articles on my website, so I was wondering if there are any limits on word count for articleBody while implementing Schema.org. Should I tag the whole text as articleBody or just a brief?
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1answer
157 views

External nofollow links in Schema.org JSON-LD items

I'm currently setting up a site where I have a couple of items from external sources that I would like to structure according to ItemList. The provided URLs in that list, however, are external links,...
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1answer
751 views

Schema.org’s vs. Google’s rules for JobPosting

I was poking around on the Google developer site and came across the Structured Data Markup for Job Posting. I would like to take advantage of Structured Data for my job postings. I plan on using ...
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1answer
370 views

isAccessibleForFree and cloaking

I need an advice regarding isAccessibleForFree and cloaking. I'm running a subscription based news website which has standard free to view teaser (short description) and the full article. When user ...
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1answer
3k views

Can I mix Microdata and JSON-LD on the same page for different entity

My website is using JSON-LD and Microdata. For example, in BreadcrumbList, I have used Microdata format, and for others (like Organization, TouristAttraction) JSON-LD has been used. Can I mix ...
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1answer
3k views

“The value provided for reviewCount must be a positive value”

We have an aggregate review page that we've set up with structured data. Unfortunately, when 0 reviews have been written for a product, we get the error: 0 (The value provided for reviewCount must ...
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1answer
283 views

Conflicts between JSON-LD structured data objects?

Our site is an online clinic Management System that is developed with AngularJs. I put structured data objects in JSON-LD format and just because our site is single page, I put general json-ld (@type: ...
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1answer
107 views

How would I list my online freelance services as an “online business” and not “LocalBusiness” in rich snippets?

I currently use LocalBusiness as Schema.org type and I feel it's decreasing my search engine rankings due to it being only "local". My freelance services span an entire state and is not restricted ...
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1answer
161 views

Using Schema.org's OfferCatalog for separate offers from different sellers

Is it a proper usage when OfferCatalog contains offers from different sellers (online marketplace, for instance)? The intent is to create offer list which contains separate offers from different ...
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1answer
470 views

Nesting Product in AggregateRating

Our site is a review site, not a shop. We have 'product description' pages that list product information with a bunch of user reviews. At the top you can see the product, its price, and the aggregate ...
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2answers
227 views

Can using structured data markup on the same content on multiple pages negatively impact SEO?

I am implementing Schema.org structured data on our ecommerce reviews site. On product review pages one can see many reviews (which are annotated with structured data). But these reviews also appear ...
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3answers
3k views

Choosing schema.org type for a travel / tour

I’m trying to choose schema.org format that best suits multi-day travel event, like tour. It has the following attributes: Start time, e.g. May 29, 2018 End time, e.g. June 7, 2018 Duration, e.g. ...
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1answer
416 views

Correct type for a top 10 photographers list

I recently bing through lot of reading about JSON-LD structured data types for my website which list the top 10 photographers in each city in my country. I'm struggling to find a correct data type for ...
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1answer
553 views

How does one assign multiple values to the “activeIngredient” schema tag?

I want to use the activeIngredient property http://health-lifesci.schema.org/activeIngredient to list two active ingredients. What is the proper way to mark it up? And once it is properly marked up, ...
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1answer
497 views

How to properly implement paywalled content

To avoid cloaking, I'm planing to indicate paywalled content on reviews, but I'm struggling how to format both JSON-LD and HTML: Should I add hasPart and isAccessibleForFree keywords for each Review? ...
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1answer
102 views

Is there a representative logo for Structured Data which can be used on icons?

My suspicion is that the answer very likely is "No." But I thought I'd ask anyway. Various common protocols, standards and technologies have their own logos: e.g. GSM, Email, RSS, WiFi, HTML5, ...
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0answers
288 views

Can SiteNavigationElement in schema.org describe a navigational element which links out to external sites?

Deployment of some parts of schema.org still appear to be at a late experimental stage. After extensive debate, there appears to be a - tentative - method to describe the principal navigation section(...
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1answer
135 views

How to describe pixel width of a VideoObject or MediaObject in Schema.org and JSON-LD?

Using Schema.org vocabulary in JSON-LD, when describing the height and width dimensions of a VideoObject, do I write: "width": "100" or "width": "100px" or "width": { "@type": "...
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1answer
2k views

Google Structured Data Testing Tool is repeatedly warning me about failing to include mainEntityOfPage in JSON-LD

Have I misunderstood what mainEntityOfPage represents in schema.org? I thought it told user-agents what the parent page of a given entity is, if the entity being described by structured data is the ...
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1answer
1k views

Google Structured Data Testing Tool Repeat Error: “The URL could not be rendered. Some markup may be missing.”

When using Google's Structured Data Testing Tool, I consistently get the error: The URL could not be rendered. Some markup may be missing. I have identified and fixed all of the structured data ...
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1answer
500 views

Alternatives for CollectionPage

Context Suppose I have a WebPage which gives a lot of semantically marked-up information about a specific collection of things. These things could adequately be identified by the type CreativeWork. ...
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1answer
61 views

Unbound voting with Schema.org

I use SoftwareSourceCode structures in my pages, I include aggregateRating as such: <div itemscope="itemscope" itemtype="http://schema.org/SoftwareSourceCode"> <span itemprop="...
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1answer
1k views

Rich snippets on product category page without AggregateRating

In the past we used rich snippets on product category pages (filtered themed product list) For this we listed from-to price. Description. Thumbs. Availability. And AggregateRating. AggregateRating ...
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2answers
190 views

Is it good to have duplicate Microdata properties on different tag on a single page?

I am adding Schema.org Microdata to one of the website homepage. This website has a logo which is surrounded with <a> anchor tag. This anchor tag already uses itemprop="url" like this: <a ...
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2answers
2k views

Personal blog using structured data fails validation on publisher

I am a private person, running a personal blog. There's no organisation nor profit behind the blog. Google Webmaster Tools tells me to add structured data in order to improve ratings and what not. ...
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3answers
459 views

Having two Organization schema in one site is bad?

Is it bad to have two Organization schema? It's basically an old version created by Yoast, and an updated version in JSON-LD. I would like to retain the old one so that my whole site is still running ...
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2answers
446 views

How to specify opening hours for a TouristAttraction? Google’s SDTT gives a warning when using 'openingHours'

I have a tourism website that contains popular parks, museums, temples, historical places and so on. All of them have some opening and closing time. Now each of my categories has a type in Schema.org ...
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2answers
2k views

How to write JSON-LD for list of people?

I have a page that contains a list of people with a link of each that will open the main page of that person. Each link should have its own structured data. I'm using JSON-LD, but the example given ...
3
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1answer
4k views

How to use JSON-LD in my page that already have content?

I have a website that I created just to test my CSS, JS and PHP skills. I have written data in simple HTML tags. Now I heard about Microdata, RDFa and JSON-LD. And Google recommends using JSON-LD for ...
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1answer
56 views

Traffic Dip because of wrong schema code? [duplicate]

I just added a "job post schema code" on my page. And then i noticed that the traffic for that page dropped down. Below is the code, Can anyone tell me is this code all good? I checked it with Google ...
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1answer
778 views

What if set ratingValue always 5 in AggregateRating?

I have 2 questions and wondered why nobody raised the issue of this. What if I set aggregateRating by schema.org as I wish and always get 5 stars in Google search results ? Moreover, I can easily ...
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1answer
1k views

Schema markup (JSON-LD) for multiple reviews on one page

According to Google this is a typical review markup in JSON-LD <script type="application/ld+json"> { "@context": "http://schema.org/", "@type": "Review", "itemReviewed": { ...
2
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1answer
958 views

How to implement LiveBlogPosting schema?

My website is using the LiveBlogPosting Schema for the iPhoneX event, but Google Search results are not showing the Live Red Label for it. The same event is updated by Verge using LiveBlogPosting ...
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3answers
763 views

Placing LegalService schema on homepage vs. contact page

I am marking up schema.org for a law firm site, the site is a basic 7 page site detailing a law firm that has multiple locations. My thought was just to put the schema markup on the homepage (JSON-ld)...
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2answers
443 views

Google Structured Data: should I use the Review type or LocalBusiness type?

I have a website where I review a few local businesses. I have one page per business, where I present the business and explain my review. My goal is to have rating stars shown in Google search ...
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3answers
1k views

Microdata & JSON-LD Conflict on the same page or not?

For Wordpress website used Rich-Snippet Plugin, that added schema for pages using Microdata. I also applied Sitelink Search Box, Product schema, Article Schema For the Same site in different pages ...
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0answers
11 views

(The attribute image.itemtype has an invalid value.) [duplicate]

<img itemprop="image" alt="Picture." src="http://www.websitename.com/img/picture.jpg"/> Here's my code. (Microdata). It gives me a warning on Googles Structured data testing tool.
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1answer
1k views

Schema.org type for image galleries on a page

I have articles on my site that can contain one or more photo galleries that are related to the article's content. The schema.org/ImageGallery is defined as a "Web page type: Image gallery page" and ...
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1answer
41 views

Schema.org type for mobile carrier support

I have a page which is online chat support for users for a mobile carrier. I wanted to put Schema.org for this page, but was not sure what type of schema does this support page will have. Need to ...
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1answer
114 views

How should “Midnight” be represented in Schema.org markup for openingHours?

I'm trying to write HTML+Microdata Schema.org for a local business that closes at midnight every night. Below is what I currently have, but I was wondering specifically about how midnight should be ...
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1answer
785 views

Should a multi-type entity (local business that provides a service) be contained in “provider”?

Which is considered best practice for writing multi-typed entity in JSON-LD for a local business that provides a service? "@context": "http://schema.org", "@type": ["LocalBusiness","Service"], "...
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1answer
98 views

Can 'WebSite' be used inside 'ItemList'?

I have a list of websites that are related to a particular topic. I am adding ItemList to the whole page and website inside ListItem. In Google docs, the WebSite type is not mentioned, but it's there ...
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1answer
285 views

How to mark up the “isAccessoryOrSparePartFor” property for a replacement part?

I want to create a rich snippet for a replacement valve for a kitchen faucet. How do I associate that part to the parent product using Microdata and the isAccessoryOrSparePartFor property? This is ...
6
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1answer
272 views

Schema.org and SEO

Is Schema.org structured data (in Microdata, JSON-LD, or RDFa) relevant for SEO? I know that structured data can provide benefits in other areas, but here I’m only asking about its significance for ...

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