Questions tagged [schema.org]

Schema.org is a collaboration from several search engines, defining logic data model and vocabulary for structured data based on entity relationships model. It has proposed in the model the set of entities, their object and data properties.

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2answers
323 views

Structured data product markup for e-commerce marketplace where there are multiple sellers for single product

I want to apply structured data product markup for a marketplace website. I have a page where five sellers are selling the same product. Each seller has different price and different rating. The ...
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1answer
125 views

LocalBusiness markup without the image of the company, can I always use the same generic icon?

I am developing a business directory website for my client, I am implementing in every page containing a company the LocalBusiness markup. The problem is that Google requires in order to pass the ...
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1answer
7k views

BreadcrumbList problem: “The value provided for item.id must be a valid URL.”

Until last week everythink works fine, but in structured data testing tool, I received problem in breadcrumb section. The value provided for item.id must be a valid URL. Page URL: https://...
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3answers
3k views

Schema.org and multiple products on a page

I have a photography business that offers multiple services. Our site is hosted with Zenfolio. They allow me to create custom web pages that contain HTML and CSS as expected. One of our services ...
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0answers
89 views

How can I make sure that I am not penalized for using Google Rich Snippets?

I am using the WordPress plugin Yasr – Yet Another Stars Rating which is used to provide star ratings. It works fine but one of the users of this plugin posted following review: BEWARE of this ...
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3answers
634 views

“sameAs” structured data - should I link to reviews/Trustpilot/Tripadvisor pages?

We've been using Google Structured data and using the sameAs property (on Organization) to refer to social network profiles. Should this also be used to link to review pages on Trust Pilot/Trip ...
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1answer
152 views

Google structured data AggregateRating works in page but not in another [duplicate]

I'm trying to put Google structured data in my website but it works for one page but not another. However I have the same HTML code for Google tags and Google structured data tester gives me the same ...
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1answer
508 views

Multiple Schema.org events, and what is an “event”

I want to use a schema for a travel event, a guided tour, but I am a bit confused with Google Developers line: Don’t promote non-event products or services such as "Trip package: San Diego/LA, 7 ...
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1answer
250 views

JSON-LD GTM Tag for BlogPosting

I'd like to do schema markup for my wordpress blog in Google Tag Manager. I've integrated the variables for Image url and Date Published into my JSON-LD GTM Tag, but I get an error in the Google ...
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1answer
48 views

Home page showing as first link after domain name in SERPs

I've just noticed Google is displaying the breadcrumbs as domain name > home > page on internal pages. In my mind it should be: domain name > page without the "Home" displayed. See screen ...
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0answers
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Schema.org and violating the search engine rules [duplicate]

The Schema.org is a great tool to attract people. As I found from few sources, it doesn't provide any SEO benefits, besides the neat UI from search engines, though I wonder whether Google or any other ...
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2answers
1k views

“Organization” schema with another schema on the same page

Should I use the Organization schema on each page if I have another schema data, for example Event? Can I use Event and Organization on the same page? Organization code <script type="application/...
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1answer
105 views

Is there an Organization schema type for hobby groups?

Is there a way to specify Schema.org Organization markup for a small group and not as a business? I'm trying to create structured data for hobby groups. However the list of types seem to be limited. ...
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2answers
2k views

JSON-LD for a product brand page as a showcase of a web store

After my first question about Store main blocks, I think this is way better to explain with an example. Let's say we are doing the Footlocker webpage. And we have a homepage JSON-LD like this (which ...
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3answers
576 views

In the schema for an article page, what markup should I use for links to other articles?

I believe I understand how to set up the structured data for an article page. But I have links in these articles to 1) other articles on my site, and 2) articles on other external sites. I know I can ...
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1answer
342 views

Google Job Posting for an unspecified employer

The official content guidelines from Google for a Job Posting mention that the hiringOrganization is required and that "You must include the required properties for your structured data to display in ...
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1answer
895 views

SEO schema.org Breadcrumb with display: none?

Background / Motivation I maintain a Drupal module (Crumbs), that calculates breadcrumbs for a Drupal site. I want to make those breadcrumbs SEO-friendly by using e.g. schema.org metadata semantic ...
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0answers
204 views

Google rich cards requested dateCreated for movies, but it is not published?

We have a website that focuses on movies. In Google Search Console > Rich Cards they requested dateCreated for movies, but this information is not published anywhere? (IMDb, official website, ...
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1answer
185 views

Schema.org type for telecom services pages

We are dealing with a large website that offers a number of telecom, cable & satellite services nationwide. For the last two types of services I have found CableOrSatelliteService. But I am a bit ...
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1answer
41 views

Is there a way to indicate that a web page may have “disturbing” content for OpenGraph/Google etc

I am working on a website that hosts medical imagery. Some of those images might be considered "explicit" or "disturbing", e.g. surgery or diseases. We would like to add metadata to those web pages ...
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1answer
120 views

Can use microdata on stars instead of a number in reviewRating?

This is my HTML code for a review on a user. The documentation for rating says you have to mark up a number like: <span itemprop="reviewRating">5</span>. However, I only use stars and ...
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0answers
53 views

Preview button doesn't appear on SDTT for “Physician” until I remove “WebApplication”

My site is an online clinic management application, so in a doctor profile page I have 4 items: WebApplication, WebPage, BreadcrumbList, Physician. The problem is I cannot see "Physician" ...
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204 views

Google Search Console does ot recognize JSON-LD dynamically added to head in angular app

In my Angular(v1) application, I have a directive that on routeChanging event, remove last added JSON-LDs and add JSON-LD of that page to head element. // .. some codes here angular.element('....
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6answers
1k views

Putting Google+ and Facebook reviews on my website with Schema.org

I have a some reviews on my Facebook page and Google Plus page. Can I put those reviews on other 3rd party review page using schema? Will it be counted as duplicate content by Google? Is it right ...
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3answers
381 views

Can I use the same schema markup for my subdomain?

I've already used an Organization schema markup for my main site. Can I use the same for my subdomain (which is a review site)?
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1answer
2k views

Schema and Rich Snippets for embedded YouTube videos in an onclick iframe player?

My site has YouTube thumbnails that when clicked, load a 90% full screen overlay on the page with the youtube video in an iframe. JavaScript creates the iframe and the video is played. So the videos ...
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1answer
236 views

How to specify the business type of a LocalBusiness? (SDTT doesn't recognize a “Gardening” type)

Implementing Schema.org LocalBusiness in JSON-LD. The business is for a Gardening. How can I specify the TYPE to Gardening if it is not recognized in Google’s SDTT? So I use this: So where in ...
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2answers
2k views

How many reviews to include in Schema markup (JSON-LD) on product pages?

We have product pages with multiple reviews. Some have 200. 300 reviews. Obviously we do not put them all in the page html on page load - we show 5 as default. A person can hit "see more views" - 5 ...
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2answers
399 views

Is it okay to hide some Schema.org content?

On our site, we are using LocalBusiness. We are using 20 properties from the list but we only want to display (have visible), as content, 3 of those properties. The remaining 17 properties should ...
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1answer
245 views

How should structured data look for WordPress categories and tags?

Working on rebuilding a WordPress blog with structured data I researched the site and ran across "Using Schema.org for blogging: Article VS BlogPosting" and decided to use the Article schema. ...
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2answers
2k views

Can entire long articles be tagged as Schema.org articleBody, or is there a word count limit?

I have long articles on my website, so I was wondering if there are any limits on word count for articleBody while implementing Schema.org. Should I tag the whole text as articleBody or just a brief?
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1answer
216 views

External nofollow links in Schema.org JSON-LD items

I'm currently setting up a site where I have a couple of items from external sources that I would like to structure according to ItemList. The provided URLs in that list, however, are external links,...
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1answer
850 views

Schema.org’s vs. Google’s rules for JobPosting

I was poking around on the Google developer site and came across the Structured Data Markup for Job Posting. I would like to take advantage of Structured Data for my job postings. I plan on using ...
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1answer
423 views

isAccessibleForFree and cloaking

I need an advice regarding isAccessibleForFree and cloaking. I'm running a subscription based news website which has standard free to view teaser (short description) and the full article. When user ...
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1answer
3k views

Can I mix Microdata and JSON-LD on the same page for different entity

My website is using JSON-LD and Microdata. For example, in BreadcrumbList, I have used Microdata format, and for others (like Organization, TouristAttraction) JSON-LD has been used. Can I mix ...
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1answer
4k views

“The value provided for reviewCount must be a positive value”

We have an aggregate review page that we've set up with structured data. Unfortunately, when 0 reviews have been written for a product, we get the error: 0 (The value provided for reviewCount must ...
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1answer
292 views

Conflicts between JSON-LD structured data objects?

Our site is an online clinic Management System that is developed with AngularJs. I put structured data objects in JSON-LD format and just because our site is single page, I put general json-ld (@type: ...
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1answer
128 views

How would I list my online freelance services as an “online business” and not “LocalBusiness” in rich snippets?

I currently use LocalBusiness as Schema.org type and I feel it's decreasing my search engine rankings due to it being only "local". My freelance services span an entire state and is not restricted ...
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1answer
224 views

Using Schema.org's OfferCatalog for separate offers from different sellers

Is it a proper usage when OfferCatalog contains offers from different sellers (online marketplace, for instance)? The intent is to create offer list which contains separate offers from different ...
3
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1answer
596 views

Nesting Product in AggregateRating

Our site is a review site, not a shop. We have 'product description' pages that list product information with a bunch of user reviews. At the top you can see the product, its price, and the aggregate ...
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2answers
280 views

Can using structured data markup on the same content on multiple pages negatively impact SEO?

I am implementing Schema.org structured data on our ecommerce reviews site. On product review pages one can see many reviews (which are annotated with structured data). But these reviews also appear ...
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4answers
3k views

Choosing schema.org type for a travel / tour

I’m trying to choose schema.org format that best suits multi-day travel event, like tour. It has the following attributes: Start time, e.g. May 29, 2018 End time, e.g. June 7, 2018 Duration, e.g. ...
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1answer
431 views

Correct type for a top 10 photographers list

I recently bing through lot of reading about JSON-LD structured data types for my website which list the top 10 photographers in each city in my country. I'm struggling to find a correct data type for ...
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1answer
694 views

How does one assign multiple values to the “activeIngredient” schema tag?

I want to use the activeIngredient property http://health-lifesci.schema.org/activeIngredient to list two active ingredients. What is the proper way to mark it up? And once it is properly marked up, ...
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1answer
563 views

How to properly implement paywalled content

To avoid cloaking, I'm planing to indicate paywalled content on reviews, but I'm struggling how to format both JSON-LD and HTML: Should I add hasPart and isAccessibleForFree keywords for each Review? ...
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1answer
119 views

Is there a representative logo for Structured Data which can be used on icons?

My suspicion is that the answer very likely is "No." But I thought I'd ask anyway. Various common protocols, standards and technologies have their own logos: e.g. GSM, Email, RSS, WiFi, HTML5, ...
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334 views

Can SiteNavigationElement in schema.org describe a navigational element which links out to external sites?

Deployment of some parts of schema.org still appear to be at a late experimental stage. After extensive debate, there appears to be a - tentative - method to describe the principal navigation section(...
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1answer
163 views

How to describe pixel width of a VideoObject or MediaObject in Schema.org and JSON-LD?

Using Schema.org vocabulary in JSON-LD, when describing the height and width dimensions of a VideoObject, do I write: "width": "100" or "width": "100px" or "width": { "@type": "...
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1answer
2k views

Google Structured Data Testing Tool is repeatedly warning me about failing to include mainEntityOfPage in JSON-LD

Have I misunderstood what mainEntityOfPage represents in schema.org? I thought it told user-agents what the parent page of a given entity is, if the entity being described by structured data is the ...
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1answer
1k views

Google Structured Data Testing Tool Repeat Error: “The URL could not be rendered. Some markup may be missing.”

When using Google's Structured Data Testing Tool, I consistently get the error: The URL could not be rendered. Some markup may be missing. I have identified and fixed all of the structured data ...

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