Questions tagged [schema.org]

Schema.org is a collaboration from several search engines, defining logic data model and vocabulary for structured data based on entity relationships model. It has proposed in the model the set of entities, their object and data properties.

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24
votes
2answers
26k views

Using Schema.org for blogging: Article VS BlogPosting

I have been remaking my website for some time now and I want to launch it as quickly as possible but I want to make it leading edge if possible. I am currently using a modified template (I know! web ...
22
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2answers
25k views

What is the use of @id in json-ld syntax?

I am really confused what is @id used for in json-ld syntax. Sample from apple.com. What does @id actually represent. Any help would be great? <script type="application/ld+json"> { "@...
20
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1answer
7k views

Any way to validate Schema.org JSON-LD before publishing?

I have a site with a lot of data, and I'm dynamically building JSON-LD data that I think is Schema.org correct. I can't find a dead-on example on Schema.org, and it will take forever if I have to ...
17
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2answers
9k views

Should Schema.org Organization data about my company be on every page?

We have added JSON-LD structured data to our website, so Google knows information about our company (company name, url, logo, address, etc.). We worked from the template on Google's documentation. ...
16
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2answers
18k views

New required mainEntityOfPage for article structured data

I had a look at the article structured data as proposed by Google and saw that there are a new required and recommended fields, they weren't there last week. Here is the link: https://developers....
15
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4answers
4k views

Linking external JSON-LD schema (from Schema.org)

I have a schema in JSON-LD as per Schema.org. When it was inline (within <script> tags), the Google structured data testing tool recognised the schema successfully. If I link it externally, the ...
14
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2answers
13k views

BlogPosting Publisher Logo 'logo.itemtype has an invalid value' on Google Structured Data Testing Tool

The following runs through the Google Structured Data Testing Tool as expected: <div> <div itemprop="publisher" itemscope id="organization-example" itemtype="https://schema.org/...
14
votes
3answers
5k views

Should the first breadcrumb not be the home page?

This question has been asked a few times but I came across something that I feel changes the answer. Whenever I use breadcrumbs on my site, I always include a link to the home page. Since I usually ...
14
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1answer
4k views

Why can't Google find the structured data on most of my indexed pages?

I have a website with approximately 30,000 pages. Google index is OK, almost all pages are indexed, but in Structured data I see only 48 pages detected for schema.org. Schema.org is identical of whole ...
12
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4answers
9k views

Structured data for FAQ page?

Which structured data (e.g., Microformats or Schema.org) should I use for page with FAQ?
11
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2answers
2k views

Repeat use of Schema.org / Rich Snippets markup i.e LocalBusiness data

I am unable to find official wording and I'm hoping that some Rich Snippets/Schema Guru can give me some insight into proper usage of repeated content when it comes to using markup. I'm building a ...
9
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2answers
16k views

Why is my itemprop='image' markup incorrect?

I've been experimenting with Microdata and thought I would try it on my blog. It turns out the template I was using already added some markup. It wasn't great and so I fixed up what I could. To try ...
9
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2answers
8k views

Multiple addresses in JSON-LD Schema.org

I have a site I am creating for a non-profit organization. Their organization has a United States Mailing Address and a Canada Mailing Address. I want to add both addresses with Schema.org (using JSON-...
9
votes
1answer
3k views

Schema.org BlogPosting and image required

I am trying to mark a blog with schema.org metadata (using Microdata). I have tested with the test tool at https://developers.google.com/structured-data/testing-tool/ and I get an error saying: ...
9
votes
1answer
5k views

Where is the ideal place in code to use Schema.org markup as JSON-LD?

Where is the best place to put Schema.org markup that uses JSON-LD? Some recommend inside <head> but scripts work inline too. It would be easier in an MVC to put them in the same scope as the ...
9
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1answer
3k views

Can I mix Microdata and JSON-LD on the same page for different entity

My website is using JSON-LD and Microdata. For example, in BreadcrumbList, I have used Microdata format, and for others (like Organization, TouristAttraction) JSON-LD has been used. Can I mix ...
9
votes
1answer
6k views

Schema.org 'name' and 'headline'

In Schema.org, I do not understand the difference between name and headline. I try to apply it to a page that there is only a blog post. In this case, what would be the name and the headline? I tried ...
9
votes
4answers
8k views

Breadcrumb using Schema.org rich snippets

I am having problems implementing the breadcrumb rich snippets from schema.org. When I construct my breadcrumb using the documentation and run via Google Rich Snippet testing tool, the breadcrumb is ...
9
votes
1answer
7k views

Is it okay to have more than one Product (with image, description and SKU) per page?

In a few pages in a website, similar products are displayed in the same page. Each item has its own description (almost identical) and its own SKU (also almost identical). How can I use Microdata ...
8
votes
2answers
22k views

How to specify publisher in schema.org's Article structured data?

I am trying to use the Article type from schema.org: <article itemscope itemtype="https://schema.org/Article"> <!-- ... --> <meta itemprop="publisher" content="MyCorp" /> </...
8
votes
3answers
5k views

Using Schema.org logo markup with SVG images

I've made a logo which is awesome and I've saved it in AI and SVG format. I wish to use the SVG file on the a site as the logo will appear many times all over the site and would be better than saving ...
8
votes
3answers
2k views

Homepage Rich Snippet Star Ratings not showing in Google SERP

I have added Schema Aggregate Rating Reviews to my site and I can confirm that Google's Rich Snippet Testing Tool has no issues with my code. After waiting some time Google has enabled review stars on ...
8
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2answers
2k views

Product Snippets with JSON-LD + Schema.org - Are there any live examples in Google index?

** EDIT Feb 2016 - Finally JSON-LD seems to be working now in SERPS, with extremely fast changes-to-index time, assuming you have everything with Google merchant center feeds syncd and linked. Make ...
7
votes
3answers
2k views

What's the difference between Brand and Organization in Schema.org?

What is the difference between a Brand and an Organization? If you have a clothing website, and you sell clothes and shoes from popular names like Adidas, Reebok, Puma, etc. When displaying these ...
7
votes
4answers
8k views

How to use more than 1 schema.org schema on a web page

How do you add more than one schema to a web page? I am using the Organization and WebSite schemas on my home page. I am writing the markup in JSON-LD format. The Organization schema for the ...
7
votes
1answer
548 views

Are alternate links included in the 50,000 URL limit for sitemaps?

I see the number 50,000 referenced by Google and Schema.org as the limit for the number of URLs that a sitemap can contain, however, it is unclear to me if that means <loc> elements specifically,...
7
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2answers
2k views

Website metadata SEO: Schema.org, Open Graph, Dublin Core and standard meta vs. duplicate meta?

There are a lot of schemas out there. Which should I use for my website SEO? Which are useless or may even be harmful? I will explain my question by the description tag: Schema.org: This is Google's ...
7
votes
2answers
6k views

Schema.org WebPage structure for single page site

I am building a single page portfolio site with WordPress for a client which is divided into sections that would traditionally be separate pages like - about, portfolio, contact. Can I nest multiple ...
7
votes
3answers
1k views

How to find correct schema definitions for my website

I have various articles on my website basically circling about psychology and psychotherapy. On a few articles in which I have added schema.org definitions, here is some examples of the itemprop and ...
7
votes
1answer
3k views

“The value provided for reviewCount must be a positive value”

We have an aggregate review page that we've set up with structured data. Unfortunately, when 0 reviews have been written for a product, we get the error: 0 (The value provided for reviewCount must ...
7
votes
1answer
1k views

GSC Structured Data error for “Missing: homeLocation”

Although we didn't do any changes, this new error appeared in the GSC Structured Data section: I don't really get what it means. There are many fields for Schema.org, is homeLocation suddenly a ...
6
votes
4answers
2k views

How to get social profile links to show up in a business listing aka “Knowledge Graph” on the right of the Google search results?

I built a site over a year ago and it's been verified with Google my business, Google plus, analytics, webmaster tools, etc for that long. I've also included all the relevant structured data to have ...
6
votes
1answer
295 views

Schema.org and SEO

Is Schema.org structured data (in Microdata, JSON-LD, or RDFa) relevant for SEO? I know that structured data can provide benefits in other areas, but here I’m only asking about its significance for ...
6
votes
1answer
4k views

schema.org/Book with multiple authors using JSON-LD [duplicate]

How do I display multiple book authors using JSON-LD? This question is similar to my original question, but decided to create a different one seeing that 2 different formats are used. Here is my ...
6
votes
2answers
7k views

Schema Multiple Areas Served (AreaServed)

You may have noticed my recent activity on Pro Webmasters with various Schema and JSON-LD related questions in related to my increasing my Local SEO presence. I have just been working on the adding ...
6
votes
1answer
4k views

For tour and travel packages, should I use the Product or Service schema markups?

If a company lists tour and travel packages on their site with proper price info and a link to book that package online, could such pages use the Product category from schema.org? As far as I know, ...
6
votes
2answers
3k views

Should I use Schema.org location tagging on every page?

I have a nicely tagged section on my homepage describing a restaurant’s location, city, state, zip, telephone, cuisine type, price and payments accepted. Should I tag any of this info on every other ...
6
votes
1answer
611 views

Where should I put Site Name structured markup?

Google documentation suggests to use http://schema.org/WebSite to provide a Site Name. They provide this Microdata example: <head itemscope itemtype="http://schema.org/WebSite"> <title ...
6
votes
2answers
346 views

What's the benefit in using Schema.org markup as Google already knows all the information

I was wondering if it was worth the effort of adding Schema.org markup to an existing local business website when it seems to me that Google already know most (if not all!) of the information I am ...
6
votes
1answer
694 views

Why don't search engines support JSON-LD + Schema.org as seperated endpoints via rel=“alternate” or script src?

So the whole idea of JSON revolves around object->arrays presented in a simple text format. The LD variant is no different. When combined with Schema.org it turns into a flexible display API that many ...
6
votes
2answers
96 views

How to let Google bot know we are the creators of a well reviewed Amazon product?

We are the manufacturers and only sellers of a popular product on Amazon which has about 500 reviews, averaging about 4.5 stars. We have just launched a website for the product. Is there a way to let ...
5
votes
3answers
534 views

In the schema for an article page, what markup should I use for links to other articles?

I believe I understand how to set up the structured data for an article page. But I have links in these articles to 1) other articles on my site, and 2) articles on other external sites. I know I can ...
5
votes
1answer
3k views

What is the proper schema type for a personal portfolio

I recently completed my personal portfolio that includes links to other web sites that I have designed and developed. I'm not sure what the proper schema type is here. Creative Work was my first ...
5
votes
1answer
1k views

How do I mark up multi product pages with Schema.org and JSON-LD?

I have a client with two products on one page. However, when I test my mark up, it is only recognising one. <script type="application/ld+json"> { "@context": "http://schema.org/", "@type":...
5
votes
1answer
5k views

What is the correct way to use the CollectionPage type for a 'category' page?

If I have a category page that has a list of links to the specific items, this page would be a CollectionPage with significantLinks, right? I thought this would be the correct basic implementation: {...
5
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2answers
2k views

How to mark up acceptable payment methods for a Schema.org Offer with Microdata?

I am not sure how to markup accepted payment methods for an offer. Here are the Schema.org types: Offer PaymentMethod Here is my basic example, is this correct? <div itemscope="" itemtype="http:...
5
votes
6answers
2k views

Can misused Schema.org hurt SEO?

I've inherited a site where I noticed that there is an excessive use of Schema.org in all navigation elements pages describing products are marked as itemtype="http://schema.org/CreativeWork" So I'...
5
votes
1answer
5k views

Should I use rel=“me” or itemprop=“sameAs” when linking to social networks like Google+

I'm currently using this: <a href="http://twitter.com/username" rel="me">Twitter</a> <a href="https://www.facebook.com/pages/userfacebookpage" rel="me">Facebook</a> <a ...
5
votes
2answers
668 views

Are there parts of my site that should not get structured data tags?

I have a site that essentially has two types of pages. First, I have a home page (http://whatgoeswiththis.co/) that shows a stream of products. Then, I have a detail page (for instance, http://...
5
votes
2answers
2k views

Schema.org hierarchy as XML

I am intersted in using the Schema.org hierarchy to help users define "things" that they add to my custom CMS. For example if they wanted to add a "person" to my CMS, they would have to add all the ...

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