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How to disassociate key search terms from a site

So I have a friend with an online retail store and a separate personal website. For some reason, searching for his business's name will show his personal site in the first five Google results. ...
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Should I have separate business and personal websites?

I have my business website - I am a web designer and developer, and also buy/sell websites/domain names. As such my website links to 'Our sites' => the websites which we design and run as well as a ...