Questions tagged [microdata]

Microdata is a syntax for embedding structured data in HTML5, making use of vocabularies. If the question is about the popular vocabulary Schema.org, use the tag [schema.org].

Filter by
Sorted by
Tagged with
22
votes
2answers
22k views

Using Schema.org for blogging: Article VS BlogPosting

I have been remaking my website for some time now and I want to launch it as quickly as possible but I want to make it leading edge if possible. I am currently using a modified template (I know! web ...
20
votes
3answers
15k views

Can I use <link> tags in the body of an HTML document?

Can I use <link> tags in the body of an HTML page? I tried to find the answer to this question, but found contradictory information. When adding Schema.org microdata markup to an HTML page, I ...
15
votes
2answers
23k views

Correct image dimensions when using Schema.org's logo/image

What are the correct image dimensions when using Schema.org’s logo/image (e.g., for a Brand)? I want to create a logo for the brand with correct dimensions so that it doesn't look too distorted when ...
13
votes
2answers
12k views

BlogPosting Publisher Logo 'logo.itemtype has an invalid value' on Google Structured Data Testing Tool

The following runs through the Google Structured Data Testing Tool as expected: <div> <div itemprop="publisher" itemscope id="organization-example" itemtype="https://schema.org/...
12
votes
2answers
13k views

New required mainEntityOfPage for article structured data

I had a look at the article structured data as proposed by Google and saw that there are a new required and recommended fields, they weren't there last week. Here is the link: https://developers....
12
votes
3answers
6k views

Can microdata be implemented in meta tags?

Please consider the following code marked up with attributes to provide microdata: <!DOCTYPE html> <html> <head> <title>Micro data test - Normal version</title&...
12
votes
2answers
7k views

When does Google use article published date vs article modified date in SERP?

I have a website with a number of long form content articles that I keep updated. The page generates two date snippets from this: <time itemprop="datePublished" datetime="2014-04-29T14:08:40+01:00"...
11
votes
2answers
2k views

Repeat use of Schema.org / Rich Snippets markup i.e LocalBusiness data

I am unable to find official wording and I'm hoping that some Rich Snippets/Schema Guru can give me some insight into proper usage of repeated content when it comes to using markup. I'm building a ...
10
votes
4answers
3k views

Linking several separated Microdata <div>s together?

I'm adding schema.org semantic markups, and would like to link several of which are in quite different parts of webpage together. This works when I specify them as parent/child: <div itemscope ...
9
votes
2answers
6k views

For Google Rich Snippets, should the last item in a breadcrumb be a link?

A website has the following breadcrumb trail when on the "Labrador" page: Services > Squirrel Chasing > Labrador As you may notice, the current page is not linked to. (There is an internal reason ...
9
votes
4answers
8k views

Breadcrumb using Schema.org rich snippets

I am having problems implementing the breadcrumb rich snippets from schema.org. When I construct my breadcrumb using the documentation and run via Google Rich Snippet testing tool, the breadcrumb is ...
9
votes
1answer
7k views

Is it okay to have more than one Product (with image, description and SKU) per page?

In a few pages in a website, similar products are displayed in the same page. Each item has its own description (almost identical) and its own SKU (also almost identical). How can I use Microdata ...
8
votes
2answers
18k views

How to specify publisher in schema.org's Article structured data?

I am trying to use the Article type from schema.org: <article itemscope itemtype="https://schema.org/Article"> <!-- ... --> <meta itemprop="publisher" content="MyCorp" /> </...
8
votes
1answer
14k views

Why is my itemprop='image' markup incorrect?

I've been experimenting with Microdata and thought I would try it on my blog. It turns out the template I was using already added some markup. It wasn't great and so I fixed up what I could. To try ...
8
votes
1answer
5k views

Secure and non-secure Schema.org Markup?

Is it possible to have schema.org itemtypes for both secure and insecure ports? I run a static-ish site made in Jekyll, and am implementing Schema.org on the individual pages. As a result, I'm ...
8
votes
3answers
5k views

Using Schema.org logo markup with SVG images

I've made a logo which is awesome and I've saved it in AI and SVG format. I wish to use the SVG file on the a site as the logo will appear many times all over the site and would be better than saving ...
8
votes
1answer
2k views

What is the difference between Microdata and Microformats?

I have searched quite a bit for this and I am not happy enough with what I have read. I also found these questions here: Microdata vs. Microformats What are the advantages of Schema.org's ...
8
votes
1answer
2k views

Can I mix Microdata and JSON-LD on the same page for different entity

My website is using JSON-LD and Microdata. For example, in BreadcrumbList, I have used Microdata format, and for others (like Organization, TouristAttraction) JSON-LD has been used. Can I mix ...
7
votes
2answers
6k views

Which one does Google prefer, Microdata or JSON-LD?

Here Google says they prefer JSON-LD: JSON-LD is the recommended format. Google is in the process of adding JSON-LD support for all markup-powered features. The table below lists the exceptions ...
7
votes
1answer
611 views

Does itemprop have a different meaning on links vs. span tags?

I'm using Schema.org markup for a Person, but I get inconsistent results in Google's Rich Snippet Testing Tool when using an <a> tag vs. a <span> tag. Take these two examples: <span ...
7
votes
4answers
2k views

Microdata vs RFDa

I am wondering whether to use Microdata or RFDa to mark information for search engines on my Webapplication. Google supports and has documentation for both. But i was not able to find a summary ...
7
votes
3answers
6k views

Schema.org or Data-Vocabulary.org for breadcrumbs?

Google and other SEs support Schema.org for marking up structured data, but it turns out that for breadcrumbs Google recommends using Data-Vocabulary.org instead. Which should we use for having ...
7
votes
2answers
6k views

Schema.org WebPage structure for single page site

I am building a single page portfolio site with WordPress for a client which is divided into sections that would traditionally be separate pages like - about, portfolio, contact. Can I nest multiple ...
7
votes
3answers
1k views

How to find correct schema definitions for my website

I have various articles on my website basically circling about psychology and psychotherapy. On a few articles in which I have added schema.org definitions, here is some examples of the itemprop and ...
6
votes
2answers
3k views

how to remove old data from structure data webmaster tool

How can I remove old items from Structured Data? see attached image, want to delete old records, as its showing 2013 records which were already fixed.
6
votes
3answers
2k views

Schema.org: Having a Product as “about” property

I want to define a Product as the main content of a webpage using Schema.org markup. My idea with the following HTML is to use the structure: - Webpage -- WebPageElement (mainContentOfPage of ...
6
votes
2answers
2k views

Schema.org, HTML5 and the datetime format: how do I get it to validate?

Schema.org says this, The opening hours for a business. Opening hours can be specified as a weekly time range, starting with days, then times per day. Multiple days can be listed with commas ',' ...
5
votes
3answers
950 views

Should I always use HTML5 Microdata for SEO?

So I've been looking into this HTML 5 Microdata, but I'm not sure if or when it is appropriate to use. I know that if used with rating and you search a website it will pull up things like video rating ...
5
votes
1answer
165 views

Schema links and HTTPS

In the process of moving to 100% HTTPS on a site, I performed a site-wide search for http:// in an effort to find potential problems. One common class of instances included schema links (certainly ...
5
votes
2answers
9k views

Correct usage of schema.org for logo?

Google gives this example to markup your logo: <div itemscope itemtype="http://schema.org/Organization"> <a itemprop="url" href="http://www.example.com/">Home</a> <img ...
5
votes
1answer
4k views

Does Microdata have to be visible to the visitor to be displayed in Google search results?

Does Microdata (for rich snippets) have to be visible to the visitor to be displayed in Google search results? I want to add the rich snippet to my page, but I don't want it in the format that is ...
5
votes
1answer
3k views

schema.org/Book with multiple authors using JSON-LD [duplicate]

How do I display multiple book authors using JSON-LD? This question is similar to my original question, but decided to create a different one seeing that 2 different formats are used. Here is my ...
5
votes
2answers
2k views

How to mark up acceptable payment methods for a Schema.org Offer with Microdata?

I am not sure how to markup accepted payment methods for an offer. Here are the Schema.org types: Offer PaymentMethod Here is my basic example, is this correct? <div itemscope="" itemtype="http:...
5
votes
2answers
4k views

HTML5+Microdata validation errors: Attribute 'content' not allowed on element 'p'

According to Google’s documentation about the Product Rich Snippet, when I want to mark product’s availability in my shop, I should do the following (using Microdata): <span itemprop="availability"...
5
votes
2answers
4k views

Star rating not showing in rich snippets [duplicate]

We've recently been doing a lot of work on our site's SEO (www.betterthanreviews.com). We recently did a push to update the rich snippets breadcrumb, meta description, and star rating. After giving ...
5
votes
2answers
629 views

What is a suitable microdata structure for music mixes?

Since Google actively supports the Music microdata structure, I would like to implement this on a site that publishes music mixtapes. In context of this website, music mixes are usually 60 minute ...
4
votes
3answers
1k views

A schema.org schema for a menu item in a restaurant

schema.org features a schema for a restaurant: Thing > Organization > LocalBusiness > FoodEstablishment > Restaurant One of its fields is a menu: Property: menu Expected type: URL or Text ...
4
votes
3answers
996 views

Can microdata be used within META and custom tags?

META tags that sit within HEAD of a webpage. What difference it makes when using microdata in them and outside of HEAD of webpage? Let's take for example "datePublished" property. Instead of hunting ...
4
votes
2answers
2k views

Schema.org itemtype identifier - Should it use relative urls or https links?

In the age of SSL everywhere there are still major sites that lack it. Schema.org for example allows HTTPS but resolves naturally to HTTP. Seems like it would make sense to call upon the HTTPS ...
4
votes
3answers
1k views

Microdata & JSON-LD Conflict on the same page or not?

For Wordpress website used Rich-Snippet Plugin, that added schema for pages using Microdata. I also applied Sitelink Search Box, Product schema, Article Schema For the Same site in different pages ...
4
votes
1answer
2k views

Multiple Schema.org telephone values

Is it okay to have more than one telephone value when using the suggested Schema.org markup? <div itemscope itemtype="http://schema.org/Person"> <span>Office:<span itemprop="...
4
votes
2answers
2k views

What is a good Microdata method for listing a list of events?

I have a list of events that change over time, so items get added while others drop off after their dates expire. For point of reference, they are conventions. I've never used microdata before and ...
4
votes
2answers
764 views

Microdata for product images which aren't displayed in the page?

My internet shop displays thumbnails of products' images, and I see that these thumbnail are (slowly) being indexed by Google. I want also full images to be indexed. Can I use Microdata for this? ...
4
votes
2answers
949 views

Will AggregateRating markup that is generated dynamically by client side JavaScript show stars on Google search?

Google show stars in Google search with JavaScript dynamically generated rich snippets? I'm thinking about starting a widget that my users will put in their website. My widget will generate rich ...
4
votes
2answers
64 views

Can I change the type of elements in the Microdata format?

With regard to Microdata I was wondering if the elements must be exactly like the examples (http://support.google.com/webmasters/bin/answer.py?hl=en&answer=176035) or that Google/Bing look if the ...
4
votes
1answer
75 views

Can I enrich Microdata format with more non-Microdata data without affecting its functionality?

This is the normal formatting for Microdata: <div itemscope itemtype="http://schema.org/LocalBusiness"> <div itemprop="name">some text</div> <div itemprop="description">some ...
4
votes
3answers
765 views

Microdata vs. Microformats

Just like the title says: it seems to me that Microdata has a few advantages over Microformats, with the only drawback being a bit more verbose. Is this all the story? It seems that Google supports ...
4
votes
2answers
654 views

“Organization” schema with another schema on the same page

Should I use the Organization schema on each page if I have another schema data, for example Event? Can I use Event and Organization on the same page? Organization code <script type="application/...
4
votes
1answer
63 views

How do you get ecommerce stuff into an organic listing?

I did a search for "eve mattress" & noted that they have a worked credit example in the organic listing - searching the page source doesn't show that this is done using microdata like: https://...
4
votes
3answers
2k views

Can I have duplicate Microdata properties on a single page?

I’m trying to work with Schema.org for the first time. Is it OK if I have duplicate itemprop attributes? Meaning, If I have my company phone number in different places (header, footer, sometimes in ...