Questions tagged [marketing]

Questions relating to Webmasters using various Marketing methods to promote their online website(s).

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12 views

Difference between Landing Page and Starting Page [duplicate]

This question is regarding Google Analytics Behavior Flow. What is the difference between a landing page and a starting page? I can't find a definite answer anywhere. Some people have suggested the ...
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10 views

How can I save twitter campaign targeting?

I hope this is the most pertinent board about Twitter I create my first Ad campaign on twitter and I need to change the twitter associated I can't find a way to do it and if I want to create a new ...
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0answers
47 views

Custom dimensions become undefined the second time I view them on the debugger

I think this is a Google Tag Manager bug, but I want to confirm. I'm using Google Tag Manager with the preview mode, which opens the debugging tool in my site. At first, the summary of fired tags ...
2
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1answer
41 views

In Google Tag Manager I have two Google Analytic tags, and want to know if my setup is correct

Google analytics beginner here. I'm developing a new way to capture custom dimensions for my team's site, and I want to know if there's anything that looks wrong with my setup. In Google Tag Manager,...
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1answer
45 views

How long would it take to have a domain unbanned from Facebook?

A week ago two of my posts which link to my website were mark as spam, and after I appealed they were recovered in a day. After that I posted another link, and then all of my posts were retracted. All ...
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9 views

Should I mention my products on marketplaces as <link rel=“alternate” … >?

Assume your are selling a product on both own webstore and marketplaces like eBay. The marketplace will insert a canonical link in your product page on its sites. So far I know, one can't do anything ...
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12 views

Optimum Dollars, Duration, and Audience Size for Facebook Ad

How does Facebook guestimate reach for an ad? There has to be an optimum data point between budget, duration, and audience size. What I mean is the ad manager allows you to select an audience size by ...
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9 views

Is Google's new vs. returning users metric reliable? How do I gauge user loyalty? [duplicate]

I have a quick question regarding new vs. returning users - I know that new and returning users usually don't add up to users because of duplications, and "users" could be considered as the de-duped ...
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27 views

New vs. returning users on Google Analytics

I have a quick question regarding new vs. returning users - I know that new and returning users usually don't add up to users because of duplications, and "users" could be considered as the de-duped ...
0
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1answer
34 views

Long tail physical product marketing: is Wordpress suitable? [closed]

A small-medium size company selling to business, government and wholesalers manufactures 10,000 products. Company has a skilled graphic designer and a couple of programmers (including php) but none ...
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0answers
30 views

Is SEO and Google AdWords dead when it comes to delivering results for traditional businesses? [closed]

Is SEO and Google AdWords dead when it comes to delivering results for traditional businesses (doctors, lawyers, general contractors, etc.) that get their traffic mostly from people who are searching ...
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0answers
39 views

How can I restrict a Google Display Network campaign to certain sites?

I ran a Google Display Network for a couple of week, providing a number of keywords which (to my knowledge) restrict the sites on which (or the users to whom?) the ads are shown, which as is described ...
2
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1answer
44 views

Segmentation of user who have visited a certain page during a time period

At the moment I am doing some analysis about user behaviour and I am particularly interest in those user that have the following behaviour: Visitor visited a promotion page e.g. "promotion" during ...
3
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1answer
52 views

GDPR - 3rd party compliant contact form

My website features trips and tours from various travel operators. The customer, my website visitor, is able to access the tour operator's profile page and contact them directly with any questions or ...
2
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2answers
162 views

GDPR - Kills email marketing, How can I do email marketing under GDPR?

How can I do email marketing under GDPR? European regulation changes the marketing landscape. Suppose i have 40,000 contacts (name, email, telephone) which weekly i mail about my products/updates. ...
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1answer
295 views

Should you chose gTLD rather then ccTLD even you're not targeting your market to global?

So let's say you're starting a project, you wish it could be used internationally. But currently, in the development stage, you're developing mainly for local user (easier for marketing). Then in this ...
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2answers
65 views

Marketplaces and website SEO

I would like to know if this is an issue for SEO if the description and the title of the product is the same on the marketplaces and on my site. Thank you in advance.
2
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2answers
216 views

Lead Generation Forms & Privacy Policy

I have a lead form in my website (A website about High-End Fashion) in which visitors can contact a sales representative about product A. There is no opt-in checkbox, just a couple of text fields (...
2
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0answers
41 views

Targeting friends of a specific user with Facebook Marketing API

Our website provide a service that is mainly targeting friends of our users. We had this great idea of using the friends_of_connection setting to show custom ads to friends per user. In other words, ...
0
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1answer
38 views

How do we track offline marketing traffic to my website using Google Analytics?

Suppose I want to track my website traffic those who are coming from my offline marketing such as pamphlet and hoarding or any other physical activity. I have installed Google Analytics and ...
5
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4answers
253 views

What are typical key performance indicators (KPIs) for a marketing agency working on SEO?

We are cooperating with one marketing agency in terms of our website SEO. This week they are going to send us a report with actions and KPIs. I want to understand how usually SEO KPIs are measured and ...
1
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1answer
43 views

How can affiliate sales be tracked across a users various devices?

Someone, with who I will have an affiliate link partnership, has put a link to my e-shop: http://www.example.com/?source=userA. I'd like to track my sales that happen thanks to his link. What ...
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1answer
28 views

Do I need to do SEO if I cross 1 million visits a month? [closed]

I was wondering if I need to do SEO to my site after it crosses 1 million visitors a month. I don't see the point of it. People who are visiting the site can build links from me. But I read else ...
2
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1answer
102 views

Slow PHP redirects lead to loss of marketing clicks

Ok so we are running liquid web server For some reason we are losing around 70% of all of our clicks that we are tracking on our end than we are seeing on Hasoffers tracking platform. These are ...
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0answers
47 views

Get email addresses of customers that didn't complete Paypal checkout [closed]

As a webmaster of a small shop with only one product and a simple Paypal button: is it possible to get informations, from Paypal, about the potential customers who clicked on "Buy" but didn't proceed ...
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0answers
112 views

Literal '{{transactionTotal}}' appear when using Facebook conversion pixel instead of it being replaced by a number

I have this as the datalayer. When I view the sourcecode of the site, the datalayer appears at the bottom of the page. dataLayer = [{ transactionId: '172601', transactionTotal: 6.09, ...
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1answer
54 views

How can I track which retargeting ad is clicked without using UTM parameters?

I have this banner on my website that shows retargeting ads.I wonder if I can track which ad is getting how many clicks without adding UTM parameters.
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2answers
305 views

Tens of marketing emails within hours of registering a .COM - How are they doing it?

I registered a .COM 3 days ago, and since have received over 30 emails and 5 direct phone calls to the contact details I used when registering (via Fasthosts), which is now of course showing in WHOIS. ...
3
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3answers
151 views

Is there a term for “You might also like”-features?

Talking about plugins and features for web shops, a good idea is to have a feature saying "Based on this product, you might also like these products: list of products". The "You might also like"-...
2
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1answer
252 views

As a bulk sender, is there a way to make Gmail show my avatar?

As a bulk sender, is there a way to make Gmail show my avatar? I would like to obtain this without creating a Google Account. Maybe embedding my vCard? Or maybe embedding some json-ld markup?
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0answers
21 views

Verify if banner is shown

I have contracts with different websites that should display animated gif banners for promotion of some of my products. These banners should be shown in certain pages (URLs). I would like to ...
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0answers
32 views

What are best practices for measuring SEO success using the marketing funnel? [closed]

I am new to corporate marketing measurements but not new to SEO. My company is asking for me to use the marketing funnel - something like http://cdn2.business2community.com/wp-content/uploads/2015/04/...
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2answers
2k views

Different domains vs multilingual on one domain

From my understanding, even if it's less powerful than some years ago, the domain name still has a certain importance when talking about ranking for a keyword. I have a website in two languages, it ...
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1answer
103 views

Does Google filter out some reviews in their Google+ rating average?

I just noticed a local restaurant has a score of 3.9 with 16 reviews, but if you click in to read the reviews there are actually 19 of them. The average is actually 3.47, so it seems they did not ...
6
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1answer
114 views

Google Ads targeting my already long term customers. How to fix this?

My company provides web based services on long term (years) contract basis. My customers would regularly visit my website to access the updates about their account. But all my customers have noticed ...
3
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1answer
313 views

Indirect conversions from Adwords

We recently ran a Google Adwords, Shopping and Re-Marketting campaign and got zero conversions from them but our sales for that period were up. We had 34,408 impressions 350 clicks but 0 conversions. ...
1
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1answer
54 views

Popular blog not making money? [closed]

I am running a popular blog magazine over 8 years, has great traffic about 500,000 impressions and 20,000 clicks monthly. The only source of revenue I use is Adsense but it is not even bringing $100. ...
0
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1answer
25 views

ROI Web Analytics from a paper ad?

We live in a not real tech-savy town here, people have cellphones but don't appear to use social media much. In order to advertise we decided to put up flyers with pull tabs containing contact ...
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2answers
70 views

Online Marketing company want me to share my Google Account login details? Is this normal practice?

We are a small business and use "Google Apps for Work" and my google apps account was used to set up the business's "Google My Business" and related Google+ pages We have now engaged an online ...
2
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4answers
44 views

Which are the priority online mediums for local businesses? Is Google Adwords appropriate for Local Business marketing?

We received a promotion offer from Google Adwords to tempt us to try the AdWords service (spend at least 25 in the next few months and get 75 credit). But this is a small local business that is only ...
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0answers
39 views

Domain name change but search for <new-name> doesn't show

I've moved a our domain from oldname.com to newdomain.com 35days ago. newname is a relatively unique word, and still for some reason searches for newname doesn't show up in search results. Instead ...
3
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2answers
135 views

How can I track referrals from offline materials using Google Analytics?

My client is about to issue a bundle of offline materials (leaflets, posters, etc...) for distribution to various places for PR and marketing purposes. They've asked us to create a number of special ...
0
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1answer
56 views

What is the role of SEO for a new website compared to other marketing strategies?

I am going to create new website and trying to earn money with it. I am little confused. Will proper SEO will help get high traffic levels for the site? Will it also help the site earn money? ...
2
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1answer
316 views

What does “selling traffic” mean?

I've been told that a marketing team want to "sell the traffic" of a website rather than sell adverts on the site. A Google wasn't very successful as to what this means. I thought perhaps it just ...
0
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1answer
31 views

For Facebook advertising, should I spend money on ads or promoting posts? [closed]

I am working with a start up that has relatively few (~600) likes for their Facebook page. The end goal is to get people using the startup's site regularly. I realize a potent way to get people to ...
1
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1answer
36 views

Does it matter if I market good-keyword.com or companyname.com?

Let's say I offer a service that I call "Small business booster”. I have purchased the equivalent of smallbusinessbooster.com (and a bunch of synonyms and misspellings). I have also managed to ...
5
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4answers
125 views

How to motivate visitors to comment

At first I must apologize, because I am not sure if this question is valid for webmasters topic. I deal with the problem as being webmaster, however, i think this question is more related with ...
2
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1answer
1k views

So I just got a Pottery Barn email that required I call the store to be removed [closed]

About a year ago, I bought a Pottery Barn Kids gift for my nephew's baby shower and last night, I got a marketing email in my box. I hadn't seen this technique before. As far as I know, it doesn't ...
1
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1answer
68 views

View the campaign terms for only a specific medium In Google Analytics

I'm using the utm_term parameter for links in my email campaigns. I'd like to filter out the parameter from my master profiles. That is, removing utm_term=keyword for visits with utm_medium=email, so ...
1
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1answer
76 views

what should I do if I cannot find a person who asks to unsubscribe in my mailing list?

One of our customers asks us to send out marketing mail. We manage their subscriber list in Microsoft Dynamics CRM and use a remote desktop tool to send the mails through their network via the ...