Questions tagged [google-analytics]

Google Analytics is a free web analytics solution provided by Google, featuring several client-side APIs, as well as REST APIs for Data Export and for Management.

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15 votes
2 answers

How do you format SEM URLS to properly track results using analytics engines like Google analytics?

If I were to purchase some advertising space on a website- what should I add to the end of the URL to track the results of that campaign in a tool like Google Analytics? Is capitalization important?...
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40 votes
12 answers

Is there a better analytics package than Google Analytics? [closed]

I've used Google Analytics for a while now, and it's pretty good for a high level view. But when I want to dig into the numbers a bit more, everything gets kind of vague. I also don't like that it ...
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