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Questions tagged [google-analytics-4]

Google Analytics 4 is the replacement for Universal Analytics. Use for questions specific to this version or in transitioning from UA. Use with the [google-analytics] tag

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7 votes
1 answer
1k views

GA4 Why numbers of event count and conversions of the same conversion-marked event are different?

I had created the 'submission_complete' event on GTM and push it to GA4 report, then marked the event as conversion by toggle the switch on the GA4 event configure page. I thought that after the event ...
user avatar
5 votes
1 answer
8k views

How do I view event label data in Google Analytics 4?

So, I successfully got my new GA4 tag hooked up and am reporting events with customized categories, labels, and values. Yet in the new Google Analytics 4 reporting and data exploration views, I cannot ...
vaebnkehn's user avatar
3 votes
0 answers
166 views

Total number of users differs in the "Reports" and the "Explorer" tabs in Google Analytics

I am using GA4. Over the same date range, the total number of active users is 15% greater when I look at the demographic data in the "Reports" tab, when compared to the number of users in ...
Patrick J's user avatar
1 vote
2 answers
134 views

When cookie consent for Google Analytics 4 in Google Sites will be enhanced to comply with European Union legislation?

In the Settings of a Google Site, it's possible to enable analytics and add Google Analytics 4 using a measurement ID. My concern is about the cookie consent dialog. For people accessing from the ...
dsm's user avatar
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