Questions tagged [google-adwords]

Now referred to as "Google Ads", is Google's pay-per-click (PPC) contextual advertising advertising network, offering cost-per-click (CPC), cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

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12
votes
3answers
17k views

Interpreting Full Referrer in Google Analytics

I pay for advertising through google adwords, and I'm watching to ensure I'm not paying for fake clicks. (I'm new at this). I have setup Google Analytics and I'm not sure how to interpret the FULL ...
3
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1answer
253 views

AdWords: unauthorised use of trademark in keywords

I recently identified 2 companies who are actively targeting ads through Google AdWords using our trademark (registered in the UK). I filed a complaint with Google, although they are not willing to ...
2
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2answers
1k views

How does Google's Traffic Estimator calculate the "Estimated Avg. CPC"?

I use Google's Traffic Estimator to calculate the Estimated Average Cost Per Click. I use the following filters: Locations: Australia Languages: English and the following phrase air conditioner ...
5
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2answers
4k views

How can I prevent invalid clicks on my AdWords campaigns?

I was wondering if there is anyway you can block or exclude people from submitting multiple fake ip's online . For example I have a google pay-per-click campaign set up on adwords. I downloaded a ...
3
votes
1answer
125 views

Why do we need to setup additional conversion tracking code in AdWords if we already trigger conversions in GA code?

A client is using ga('ecommerce: calls throughout their codebase. Conversions show up in Google Analytics under Conversions » Ecommerce, and revenue amounts show up correctly wherever there is a ...
4
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1answer
1k views

Google AdWords have flagged my site as containing malware

However, there Webmaster Tools does not - and never has. And we have never had a message via Webmaster Tools or Analytics that we have malware. To quote Google: [The Malware Team] have looked at ...
3
votes
3answers
2k views

Analytics - how to tell where converted traffic came from?

I must be missing something obvious. I have Analytics set up with conversion tracking (goals), and I had 4 customers complete the goals yesterday. I'm trying to find out where those 4 customers came ...
2
votes
1answer
1k views

Google Analytics: What is the limit of tracked pageviews per month?

I have been looking around to try and find some confirmation and clarity on the limit of pageviews that Google allow per month for a Google Analytics account. I have read that the limit of hits per ...
2
votes
1answer
348 views

Custom Parameters & Custom URL for each keyword in Google Adwords

In Bing Ads, there is a nice functionality that allows me to add custom parameters and custom destination URL to keywords, and include them in my ads dynamically. For example: Then I can create an ...
1
vote
2answers
73 views

Discrepancy between Google Ads clicks and Google Analytics sessions

After a month of ads with Google Ads Shopping campaigns and continuously identifying, day after day, a significant discrepancy of clicks on Google Ads and Sessions in Google Analytics (as well as ...
1
vote
2answers
144 views

Goodle Ads and malicious links

Had my website hacked through a plugin 3 weeks ago. rebuilt the site with a new wordpress site (hosted on Godaddy wordpress pro). this was a fresh build. All the built in malware checks in ...
1
vote
1answer
84 views

Discrepancies between visits recorded in analytics and clicks reported in AdWords

According to analytics, there were only 730 visits on the page. According to AdWords, there were about 1200 clicks on the ad. How can I track what is going on? Shouldn't I have the same number of ...
1
vote
5answers
384 views

Is there any relationship between Adword spending & Google organic SEO position?

I think, there is a relationship between Adword spending & Google organic SEO position. Google might not do it explicitly or in a deliberate way, But there is in my experience. For example, ...
1
vote
1answer
792 views

Does a third party tracking service have to redirect to the final URL specified by the AdWords lpurl parameter?

According to this article, https://support.google.com/adwords/answer/6076199 When you define a final URL as your landing page, you can use URL options to manage your tracking and redirect information....
1
vote
1answer
273 views

Tracking AdWords traffic from an unrelated account in Google Analytics

I have an Analytics account linked to my AdWords account, and have been using it to track progress of my campaigns. Now I've started an AdWords campaign with a third party, and would like to see ...
1
vote
1answer
750 views

Custom parameters on keyword level and all others (landing page, final url, tracking template) on Ad level?

my goal is to track the cost (or max cpc) of each keyword coming to my website. That means I have to play a lot on keyword level, right? So, as far as I know the solution is given from the "custom ...