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1answer
91 views

Analytics vs AdWords E-Commerce Data - doesn't add up - Attribution?

Adwords imports E-Commerce tracking from Analytics. Under AdWords > All Campaigns > Conversion Value for a given period it says €7.004,70 For the same period in Analytics it says €7,912.97 under ...
1
vote
0answers
52 views

Adding keywords to google shopping feed with the product_type attribute

Most of our products are of Irish origin, which is important for our customers who often use the keywords Irish or Ireland in their searches. Many of our products do not have Ireland or Irish in ...
2
votes
0answers
640 views

Import Analytics goals and Ecommerce transactions directly into AdWords account

I have a Magento-ecommerce site. Recently I migrated to Universal Analytics from Google Analytics. In Uiversal Analytics, I have tracked transaction data. It's tracking fine. I have linked Analytics ...
0
votes
1answer
60 views

On an e-commerce site, how do you attribute a sale to PPC if a visitor comes from PPC but then returns to buy through another medium?

Can we use cookies and if so how do we install this? What software could track this kind of conversion scenario?