Questions tagged [google-ads]

(Formerly known as "Google AdWords", and different from "Google AdSense") Google Ads is an online advertising platform offered by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search, and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.

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1answer
341 views

Do certain ads need to have fixed dimensions even for a responsive website

I am working on a responsive website using a fluid grid system, which means that my content has no "fixed" width, but rather use a proportion of the screen width (e.g 3/12 or 4/12) We would like to ...
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1answer
741 views

Grant access to a single Google Adwords campaign

We have a Google Adwords account that has multiple campaigns active on it. One of our clients has requested to view its campaign, run reports, etc. Is it possible to grant access to this single ...
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1answer
163 views

Do custom parameters in Google Adwords include the curly braces?

I'm setting up an ad using a Custom parameter in Google Adwords. I've configured the Ad URL Options section as follows: Which of the following URLs will this configuration link to? http://example....
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50 views

How do I implement a responsive AdSense unit that shows as 728x90 on desktop

I have a Website built with this WordPress theme: http://planetshine.net/demo/goliath-news/home-iv/ which has a 728x90 Ad on the top. That ad is showing fine on desktop but on mobile it's getting ...
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45 views

How long do removed campaigns return in an api call?

I'm wondering how long campaigns that have been removed return in the CampainService.get() call? The documentation does not list anything that says they would stop showing after a certain period but I ...
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1answer
23 views

How do I duplicate an Adwords ad and direct it to a different landing page?

I have a selection of ads that I want duplicate. They are all in the same adgroup. After duplication I simply want to change the landing page of the newly created ads. How would I do this in the ...
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44 views

Exclude users from remarketing ads

How can I use a snippet of JavaScript in my site to exclude users from my remarketing campaigns/ads in the future? The idea is to avoid showing remarketing ads to users that performed certain actions ...
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2answers
50 views

Has switching hosting and backend any influence on Google Adwords?

We created an almost identical copy of our web page which has been created in WordPress. Now, it runs on Django/Python so we have to change hosting to make it work. But there is an AdWords campaign ...
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0answers
402 views

How to track Stripe purchases coming from Adwords?

Is there a way to track in Google Analytics the purchases made through Stripe and coming from an Adwords ad? And if it is possible, can I also track purchases that took place 30 days or more after ...
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1answer
252 views

Weird difference in Average Monthly Searches for google keyword planner

In this image: When I search keyword "lawyers in japan" it says in the blue bars that it had 3,310 Average monthly searches in June as you can see in the mid right section. Then in the section in ...
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1answer
528 views

Google Tag Manager and Data Layer under the hood

I am really newbie in all this marketing stuff, so I understand everything much better on the software layer. Phrases like : "Add this script to your page directly after body tag and it will work" ...
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2answers
70 views

Discrepancy beween Google Analytics and Adword Data

We are facing an issue with data discrepancy between what is reported by adwords and analytics console of google. Wanted to check if someone else has faced a similar issue and what could be potential ...
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2answers
336 views

The German keywords with high monthly searches and good ranks in Google haven't any traffic

I have some questions about German SEO. Some words we are optimizing have high monthly search, and good rank in Google.de, but these pages focusing on the keywords don't have any traffic. What's wrong ...
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0answers
429 views

Does changing campaign names in AdWords mess up "Clicks to Sessions - rate" in Google Analytics

Does Google Analytics import AdWords data from connected accounts for every querried report anew? The reason I'm asking is, that I get a Clicks and Sessions Discrepancy warning in Google Analytics ...
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1answer
142 views

How to work with Google AdWords Third Party?

For our website advertisement campaign we hired a third party Google AdWords partner. Here some questions how to work with them: Do we need to have our own Google AdWords account, or does the third ...
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1answer
106 views

Adwords Tracking Template URL requires Google Analytics vals?

When setting up an Adwords Tracking Template URL, do I need to include parameters that Google Analytics uses to track Adwords clicks? Or does google handle adding those? For example, if my tracking ...
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1answer
51 views

Display Advertising Attribution

Right now, we're currently running display ads through Google AdWords simultaneously with our traditional search campaigns. In Google Analytics, we can see paths to conversion that include display ...
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0answers
393 views

AngularJS URLs with a hash are not displayed properly by Google AdWords

I have 2 pages designed on AngularJS: https://www.example.com/book/ [List page] and https://www.example.com/book/#/vs [Individual page] But in Adwords when user clicking on our ads the google ...
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1answer
334 views

AdWords "impression assisted conversions" - must the last click have been on an ad to count?

AdWords has an "Impr. assisted conv." column which you can add to reports. For this metric, does an ad/keyword/etc. get credit as assisting in a conversion due to having been seen by the user ...
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3answers
2k views

Google Adwords Universal App Campaign Doesn't Work

I am using Google Adwords Universal App Campaign to push my app install. However, after sometime I found out everything remains zero. There is no install and no impression at all. How to get Google ...
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4answers
443 views

Is it possible to big on AdWords to get traffic and the use AdSense to make more than that?

I am using AdSense on my website, and my CPC is about 0.15 €. Later I started using AdWords to get more people to my site. I paid for every AdWords click for example 0.1 €. Traffic that came from ...
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1answer
123 views

Google Ads targeting my already long term customers. How to fix this?

My company provides web based services on long term (years) contract basis. My customers would regularly visit my website to access the updates about their account. But all my customers have noticed ...
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1answer
94 views

Analytics vs AdWords E-Commerce Data - doesn't add up - Attribution?

Adwords imports E-Commerce tracking from Analytics. Under AdWords > All Campaigns > Conversion Value for a given period it says €7.004,70 For the same period in Analytics it says €7,912.97 under ...
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2answers
562 views

AdWords conversion tracking deduplication by order ID

If someone refreshes the order confirmation page for an order, we don't want the conversion to get counted twice. Based on http://www.channeladvisor.com/webinars/slides/2012-Introducing-Google-...
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1answer
188 views

Why are some Adwords keywords recorded as (not provided)?

Note: This question is about Adwords CPC keywords – not organic search. In analytics when I filter Adwords clicks by keyword, some clicks show as (not provided). Why is this? And is there a way I ...
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1answer
345 views

Indirect conversions from Adwords

We recently ran a Google Adwords, Shopping and Re-Marketting campaign and got zero conversions from them but our sales for that period were up. We had 34,408 impressions 350 clicks but 0 conversions. ...
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1answer
5k views

Can I safely block Google AdsBot from spidering specific links?

My question is similar to Google Adsbot suddenly crawling odd pages, but my use case is different. I'm running a price comparison website. I have ads directing users to my home page, and other ads ...
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0answers
61 views

Assigning Ecommerce Revenue Value to Existing Goal Value

Optimizing an existing AdWords - Analytics setup. Previously, a conversion goal was set up, tracking a thank you type page without a value. AdWords is using this from Analytics to measure conversion ...
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1answer
6k views

Why does my remarketing audience in Google Analytics show 0 eligible audience?

I have defined a new custom audience (my first one) to make available as a remarketing list in my connected AdWords account. I see that my parameters show 1,450 active users that match the conditions ...
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1answer
162 views

How can I get Google to display a yellow "Ad" icon for my site using AdWords?

When we search for our website using Google Search, how can we show our site at the top of search results with a yellow Ad icon like below: Is this possible using AdWords?
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1answer
125 views

Why do we need to setup additional conversion tracking code in AdWords if we already trigger conversions in GA code?

A client is using ga('ecommerce: calls throughout their codebase. Conversions show up in Google Analytics under Conversions » Ecommerce, and revenue amounts show up correctly wherever there is a ...
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1answer
39 views

When should a company hire an Adwords specialist?

I am working for a quite large fashion label that went online with its new online shops a few months ago. Actually we have the Google Analytics and shop development inhouse, but the Adwords campaigns ...
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0answers
138 views

How can I see Adwords Cost and CPC in Google Analytics custom reports?

Actually I can see under Acquisition=> Acquisition => Campaigns my Adwords Costs and so on. But I do not have these metrics at my custom reports. Is there a way to get them to there too?
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1answer
444 views

Adwords - Insert query string in dynamic insertion on destination URL

We are trying to best optimize a campaign on AdWords. We implemented the dynamic substitution on the final URL so we could pass KW data through on clic: www.example.com/?keyword={keyword}. But doing ...
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0answers
25 views

How search impression share is calculated in Google Adword?

As per Google Adword, Search Impression share is the impressions that you’ve received on the Search Network, divided by the estimated number of impressions that you were eligible to receive. I want ...
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0answers
87 views

Adding keywords to google shopping feed with the product_type attribute

Most of our products are of Irish origin, which is important for our customers who often use the keywords Irish or Ireland in their searches. Many of our products do not have Ireland or Irish in ...
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1answer
44 views

How to geo-target the US and a specific state in AdWords/Bing Ads

I want to be able to geo-target the US at 10% of bid and specific state at 100% of bid. At the campaign level, I set the bid modifier for United States to decrease by 90% and simply included the ...
2
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3answers
934 views

Can not accept adWords managing invitation

I just created new Google adWords manager account for being able to obtain adWords API access. For clarity purpose let's assume that the email associated with this account is manager@gmail.com. After ...
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1answer
362 views

Custom Parameters & Custom URL for each keyword in Google Adwords

In Bing Ads, there is a nice functionality that allows me to add custom parameters and custom destination URL to keywords, and include them in my ads dynamically. For example: Then I can create an ...
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1answer
27 views

How does Conversion Optimizer set bids on campaigns that have zero conversions?

It appears Adwords now allows you to set Conversion Optimizer on campaigns with zero conversions. Before it required you to have 15 or 30 conversions in the last 30 days before you can set this ...
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0answers
68 views

How to get the additional "Show similar placements" link in placement ideas in the display planner

In the Adwords Display Planner under "Placement ideas" some websites have an additional "Show similar placements" link under which the custom channels of this website (with allowed targeting) are ...
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1answer
25 views

How can we know the Avg.Pos of Keyword on hourly basis in Adword?

How can we know the Avg.Pos of Keyword on hourly basis in Adword ? I want to adjust my bidding based on time, So that when others are bidding high during certain time, I also want to bid higher so ...
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1answer
439 views

Is it possible to have a 200% CTR in Adwords?

For one impression, My Adword campaigning is having 2 clicks how is it possible ? Many times, I feel Adword is over charging the customer like this.
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1answer
65 views

What % of users click on Ad position 1 & 2 & 3 in Adword?

I want to get the data on what % of users click on all the Ad position in google adwords ? At least in India it is true that, Most of the Indians compare the price before buying product online. So, ...
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5answers
386 views

Is there any relationship between Adword spending & Google organic SEO position?

I think, there is a relationship between Adword spending & Google organic SEO position. Google might not do it explicitly or in a deliberate way, But there is in my experience. For example, ...
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1answer
1k views

How to use Google Keyword Planner without Adwords Campaign

I want to use Google Keyword Planner. This requires an adwords account, which is fine. However, Google redirects me the the Getting Started wizard, which requires that I start an adword campaign and ...
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1answer
1k views

Google Analytics Ecommerce Transactions not importing to AdWords

I have connected my AdWords and Analytics accounts and everything seems to be working, except transactions don't show up as conversions in AdWords. In Analytics I can go to Conversions -> Ecommerce ->...
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3answers
2k views

How to get the original search string with Google Adwords ValueTrack?

I've been using a Google Adwords tracking template to get the original search string that brought the visitor to my website. https://example.com/landing?target={lpurl}&keyword={keyword} The ...
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6answers
202 views

Display landing page as homepage - maintain rankings

My client has a very well designed homepage, the SEO is as good as it can gets and he ranks fairly well in the serps, getting good traffic to his site. THE PROBLEM Even though he gets a (very) good ...
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1answer
663 views

Target rich clients with Adwords? [closed]

I have been using adwords for about 10 years. My business involves targeting rich and wealthy people who can buy a real estate of 1 million or above in european countries. i hate to admit that i was ...

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