Questions tagged [facebook-ads-manager]

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Should the Google Analytics utm_medium from Facebook Ads be cpc or display?

Facebook Ads: cpc vs. display? What is the optimal way to set up UTM tracking from Facebook Ads for maximum benefit in Google Analytics in 2020? Typically you see everyone recommending to set the ...
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8 views

Could these URL tracking parameters be causing data discrepency between Facebook Ads and Google Analytics?

Problem: We're seeing a lot of traffic from (direct) / (none) in GA whenever a Facebook Ads campaign is launched — it's always the top source/medium pair. In second place, there's some fb / ...
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30 views

Custom URLs for Facebook Ads not Showing Conversions in Google Analytics?

I am using Facebook's dynamic url parameters in our paid ads and all metrics are showing except for conversion data (transaction/revenue) in Google Analytics. All the UTMs have validated and all ...
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89 views

What's the correct use of dynamic Facebook UTMs for Google Analytics?

This question has two parts: best practice, and issues with reporting. Best practice: Right now, the UTMs that we've set up for our Facebook & Instagram advertising campaigns are dynamically ...
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17 views

Why does my Facebook Analytics have so many unknown values?

I've checked whether I install the code correctly and it seems fine. Do you know why is that?
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32 views

What is the difference between two URL input boxes in Facebook Ad Manager?

I'm unable to understand these two boxes for tracking links: I understand that the first one is the link used in the ad. If so, then what is the second one is for?